Website Awareness Campaign

•Download as PPT, PDF•

1 like•657 views

The document proposes an awareness campaign to promote online shopping. It outlines the benefits of online shopping such as convenience, availability, and savings on time, cost and effort compared to traditional retail. The proposed campaign would include a pre-launch teaser, customer service training, introduction materials, nationwide workshops, booths at events, and ongoing online awareness campaigns to promote the new online shopping platform and encourage its usage. The timeline shows activities taking place both before and after the launch of the new website.

Marketing Business Economy & Finance

Proposed Awareness Campaign

Given a choice, we would prefer to:
•Stay in
•Not doing anything
•Everything is convenient and easily
available
• Hassle free
Digital Marketing Department

Proposed Awareness Campaign
Limitations of retails
Time + Cost + Effort
• Outlets close after working hours
• Long queues
• Leaving house to drive to outlets
• Carrying heavy bags of goods
• Branch/stockist running out of stock
• Need to have specific amount of cash ready

Digital Marketing Department

2

Proposed Awareness Campaign

availability

“being to proceed to do anything or something without any difficulty”

Digital Marketing Department

3

Proposed Awareness Campaign
Why Go Online?
SAVE Time + Cost + Effort
X Outlets close after working hours
X Long queues
X Leaving house to drive to outlets
X Carrying heavy bags of goods
X Branch/stockist running out of stock
X Need to have specific amount of cash ready

Digital Marketing Department

√ Never closes
√ No queues
√ You can stay at the comfort of your home
√ Products will send directly to your doorstep
√ Stocks will be available because it will be centralized
√ Cashless. Just use Credit or Debit Card

4

Proposed Awareness Campaign
Online purchase
•Can buy anytime & anywhere you want
- Online store is always open and can be make purchased anywhere and anytime
•Learn & know more about the products easily
- Product details are detailed on the website without staffs assistance. Distributors can
learn more about the products themselves and presenting to prospects can be more convincing
•Products delivered directly to you
- Products delivered directly to your doorstep without requiring you to leave the house
•Better prices. Exclusive online promotion
- Exclusive promotions that’s only available online.

Digital Marketing Department

5

Proposed Awareness Campaign
•

•

•

Time saving
- Does not need to drive, stuck in the jam, look for parking just to get products from branches or
stockist
Fewer expenses
- Saves petrol and parking fees (if any)
- Unnecessary expenses when going out such eating out, traveling, impulsive shopping etc.
- Value for money as every spending on credit or debit card will have money back rebates
Crowds
- Without joining in to the crowds to get products from branches or stockist

Digital Marketing Department

6

Proposed Awareness Campaign
Getting the news out
• Pre-launch website mini teaser campaign
- Teaser campaign to hype everyone whats to come. To drive anticipation
• CS briefing
- Introduction to CS in prepare for customers call in inquiries after launch
• Introduction
- Leaflet and video guide distribution via emails, social media, BTL and etc
• Nationwide workshop
- Conducting introduction workshop on all the branches in Malaysia

Digital Marketing Department

7

Proposed Awareness Campaign
• Booth during main events
- Tagging along and setting up booths on main events
• Awareness online campaigns
-Main campaign that encourage usage of the new revamped website

Digital Marketing Department

8

Proposed Awareness Campaign
Awareness Timeline campaign
2 weeks before

Pre-launch
teaser campaign

CS training

After launch

2 weeks after launch

4 weeks after launch

Introduction

Nationwide
workshop

Awareness online
campaigns

Booth during main events

Digital Marketing Department

9

We support Our Clients to grow faster and annex opportunities in the market with an array of integrated Business, Marketing and Sales Solutions. Given our background as Business, Marketing and Sales leaders in leading companies, we think like and for our clients and support them from ideation through execution to continuing operations of strategic and tactical interventions. Our team consists of tested executives who had been Managing Directors, Marketing Directors, Sales and Commercial Directors and senior Managers in leading Organisations in Nigeria. We have a field team of close to 1000 associates.

12 STEPS TO THE PERFECT SUMMER PROMOTION

King Creative Media

This document provides guidance for planning a summer promotion by outlining key considerations in 12 areas: concept, promotion team, suppliers, location, facilities, contacts, products, branding, budget, retail, target market, and reporting. It notes that summer is the busiest retail season when more consumers are active and looking to spend money or attend events. Effective promotions should have a clear concept and target audience in order to engage consumers and drive sales or attendance. Thorough planning is required across multiple operational areas.

Improving Brand Visibility on Online Marketplaces

Ojaswita Chaturvedi

Understanding the five key responsibilities of the Sales & Marketing function

Solomon Itegboje

EventMarketing_Tradeshows

Karen Walpole

Trade shows are an effective way to increase market share, build brand recognition, and gain new clients. The document recommends a three-pronged marketing approach for trade shows: pre-show promotion to attract target audiences to your booth, giveaways and promotions at the show to drive traffic, and follow-up gifts and calls after the show. Useful, high-quality giveaways that relate to your products or services can attract qualified leads who provide contact information in exchange.

Maximising opportunities training notes

Mark Whitehead

The document advertises a competition to win money for a business by introducing the most new members to The Online Sales Manager website in a quarter. Businesses can get full details by visiting the website listed. The document also provides information about understanding opportunities and capabilities, engaging in dialogue with clients, implementing solutions to enhance value and increase sales across categories.

Open a Kix Mobile Store - Franchise Packet

Lonnie Helgerson, CFE

The Big Marketing Shift: What's disrupting after you have been disrupting - T...

Christian Magel

Window displays can significantly increase sales by attracting impulse buyers. An example is a shoe store that displayed shoes near the entrance elevator, leading customers to return specifically to purchase items. Some stores do not display impulse items near registers for fear of theft. Window shoppers spend more time looking at each product than confirmed buyers. Not all stores immediately approach customers so as not to overwhelm them. Store layout, product placement, and displays are important for attracting and converting customers.

AR-commerce - Making Waves

Pawel (Paul) Mydlo

Heavy Duty Aftermarket Week 2017 Highlights by John Vincent

John Vincent

The document summarizes highlights from the 12th annual Heavy Duty Aftermarket Week Show in Las Vegas. Key trends discussed included customers prioritizing availability and price of parts, and the importance of customer experience. Presentations emphasized the need for distributors and suppliers to adopt e-commerce and technology to grow their business, such as developing mobile-friendly websites and apps to meet customer demands. The show provided a platform for over 1,600 supplier-distributor meetings and educational sessions on leveraging technology and e-commerce.

Ngwenyi cv

Ngwenyi Anita

Ngwenyianita is a sales executive with over 4 years of experience in retail sales based in Dubai. She is seeking a new challenging position that promotes career growth. She has excellent communication skills in English and French. Her experience includes customer service, cashiering, merchandising, and ensuring high quality customer satisfaction. She is motivated, hardworking, and able to work well in fast-paced environments.

Mowingo: Making Beacons For Your Brand

Ryan Slack

Acquisition – Encourage membership in loyalty program Business intelligence – What displays attract the most traffic? – How often are customers visiting the fitting rooms? – Combine with customer profile in CRM – get a more detailed picture of preferences and behavior Engage in-store – Welcome customers – Encourage customer on pathto- purchase >>>Introduce new collections >>>Limited-time offers >>>Invite to visit fitting rooms >>>Invite to VIP events Retargeting – Web è Store – Store è Web

role outline - supervisor

Jack Sanderson

The Supervisor supports the Store Manager and Assistant Manager in leading sales assistants to deliver commercial targets and excellent customer service. Key responsibilities include driving sales through merchandising initiatives and knowledge of reports/tools, supporting colleagues to achieve KPIs through coaching, managing rotas and tasks, and ensuring high standards of operations, customer service, and risk/loss prevention through compliance with company policies and procedures.

Small Format Academy Fresh 3

Gavin Zeff

The document outlines a training for small format stores on improving freshness. It discusses: 1. The objectives of understanding the importance of freshness, seeing business from the customer's perspective, and learning available tools and resources. 2. Differences between supercenters and neighborhood markets, with the latter being a food shopping destination. 3. Key areas of fresh including basic expectations, efficiencies, presentation, food safety, and financials. 4. Details on production planning, routines, customer perceptions and purchase decisions, and tools to ensure success in fresh departments.

Content 2017: Content Marketing & the Customer Experience

Uberflip

Uberflip helps companies create more engaging customer experiences through personalized and customized content delivery. APriori, a manufacturing company, saw increased customer engagement and leads after implementing Uberflip. Visitors spent more time on APriori's site, read more content, and navigated beyond the initial content hub page, showing they were more engaged with the personalized content experience. Moving forward, APriori plans to take a more strategic approach to content by creating less but higher quality content and using data to promote the most engaging content.

Market development

Sudhanshu Srivastava

This document provides guidance for sales professionals on market development activities. It discusses the importance of image building, generating demand and confidence. An essential kit for salespeople is listed, including customer details, product information, cameras and demonstration materials. Building relationships is key to success - the document advises treating farmers as customers, providing truthful recommendations, following up regularly and collaborating with local dealers and officials. Recommended activities include farmer meetings, demonstrations, field days and crop cutting events. Guidance is given for effective planning and execution of meetings, contact programs, demonstrations and other events.

Brand batua presentation

rajeshbatua

Brand Batua is a one-stop marketing and branding company that offers various services including reward redemption and fulfillment, corporate procurement, warehousing and distribution, loyalty programs, sampling, brand building, marketing activations, creative design, and printing and POP display design. The company aims to increase ROI for brands by providing these integrated services and taking a plug-and-play approach.

business presentation

EeshaKhan6

This document outlines the business strategies, competitive edges, marketing, promotion, sales, and pricing strategies for a women's clothing store. Key points include offering discounts for repeat customers, a convenient location, extra large sizes, distributing flyers and radio advertisements, utilizing software for sales, a 14-day return policy, and partnering with charities by donating unsold items. The business aims to promote sustainability and reducing waste in the fashion industry.

Playbooks take your meetings from presentations to dynamic conversations

Mario Haneca

Did you know that 70% of bad sales interactions result in immediately lost revenue? Oftentimes, this happens because a sales rep struggles to find the most appropriate material during the sales meeting. Enter sales enablement, the ability to equip your sales team with the right material for the right meeting. Integrate guided selling to further leverage your sales enablement strategy. With interactive playbooks, sales reps put the customer at the heart of the meeting and address the topics that really matter. This presentation contains the slides of the joint webinar of Showpad with Hickup CEO Julien Lescure on May 19th 2015

Pros of billboard advertising

sathyarkumaran

Billboard advertising provides several benefits. It allows companies to build their brand and increase profits cost-effectively. Billboards are visible 24/7 and offer flexibility in design. They are placed in accessible locations where drivers, bikers, and pedestrians can easily see them. Billboard images create strong visual references that increase brand awareness. They can also increase sales by creating impulse purchases from potential customers who notice the billboard. Billboard advertising helps entice new customers by providing directions to stores and information to draw people in. Billboard ads target those with buying power who may purchase products after seeing the ad.

Getting the most out of the marketing and fairs

Lesley Ann Noel

This document provides guidance for businesses on objectives and strategies for maximizing success at exhibitions and trade shows. It outlines selling objectives like stimulating sales and brand promotion, and non-selling objectives like determining market needs and gathering information. It then discusses various e-marketing strategies small businesses can employ, like using email lists, Facebook ads, blogs and Twitter. The document also provides tips for better booth design and calls out important steps before, during and after a trade show like planning goals, organizing materials, collecting leads and following up on inquiries.

branded power banks

corporateauthority

Seven sales habits for highly effective sales people

Gert Scholts

Boost Checkout Conversions at eTailing India Expo'17

eTailing India

Dealing with an in-store problem like Black Friday

Jane Ball

The document discusses the impacts that large in-store promotional events like Black Friday can have on retailers. It notes that while driving high shopper spending is impressive, it can come at the cost of negatively impacting the store, retail standards, and brand equity. Specifically, the high footfall during these events can cause operational issues and failures that undermine the customer experience. Maintaining retail standards throughout the entire store is also challenging, and poor displays can spill over and negatively impact non-promotional brands. Retailers must plan carefully to balance success of the deals with protecting the overall customer experience and brand perceptions.

E Commerce - What's and How's

Kamal Kalra

This document provides an overview of the different departments within an ecommerce company, including branding and communications, sales and marketing, key accounts, customer service, warehouse and logistics, IT, backend support, and finance and accounts. It describes the roles and responsibilities of each department as well as some of the key terms used. It also shares the author's learnings from working in ecommerce and offers to help with processes, customer relationship management, warehouse logistics, and hiring.

Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...

Demac Media

Can you believe it’s that time of year already?! The craziness of Back to School, Black Friday, Cyber Monday, Christmas, and Boxing Day is starting! Fortunately for you, there’s still a little bit of time to get prepared so that when the holidays do come, the stability of your business won’t be jeopardized. In order to have a successful holiday season, it’s imperative that you not only prepare your site, but your support team as well. So what are the key do’s and don’ts to get started? Check out this presentation to learn the most important things to consider in order to ensure a successful holiday season!

Sales Process Training

Dawie Kruger

The document outlines a sales process consisting of several steps: prospecting, meet and greet, qualification, presentation, test drive/demonstration, closing the deal, delivery, and follow up. It provides details on how to effectively conduct each step, with an emphasis on listening to customers, determining their needs and budget, presenting appropriately tailored options, getting buyers invested through the test drive, and following up for feedback and potential referrals. The use of brief video messages at various points is also recommended to enhance the customer experience.

Establishing An Online Presence - Coonamble Shire Council

Andrew Cavallaro

What's hot

Observation lab

shagufta_shabbar

AR-commerce - Making Waves

Pawel (Paul) Mydlo

Heavy Duty Aftermarket Week 2017 Highlights by John Vincent

John Vincent

Ngwenyi cv

Ngwenyi Anita

Mowingo: Making Beacons For Your Brand

Ryan Slack

role outline - supervisor

Jack Sanderson

Small Format Academy Fresh 3

Gavin Zeff

Content 2017: Content Marketing & the Customer Experience

Uberflip

Market development

Sudhanshu Srivastava

Brand batua presentation

rajeshbatua

business presentation

EeshaKhan6

Playbooks take your meetings from presentations to dynamic conversations

Mario Haneca

Pros of billboard advertising

sathyarkumaran

Getting the most out of the marketing and fairs

Lesley Ann Noel

branded power banks

corporateauthority

Seven sales habits for highly effective sales people

Gert Scholts

Boost Checkout Conversions at eTailing India Expo'17

eTailing India

Dealing with an in-store problem like Black Friday

Jane Ball

E Commerce - What's and How's

Kamal Kalra

Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...

Demac Media

What's hot (20)

Observation lab

AR-commerce - Making Waves

Heavy Duty Aftermarket Week 2017 Highlights by John Vincent

Ngwenyi cv

Mowingo: Making Beacons For Your Brand

role outline - supervisor

Small Format Academy Fresh 3

Content 2017: Content Marketing & the Customer Experience

Market development

Brand batua presentation

business presentation

Playbooks take your meetings from presentations to dynamic conversations

Pros of billboard advertising

Getting the most out of the marketing and fairs

branded power banks

Seven sales habits for highly effective sales people

Boost Checkout Conversions at eTailing India Expo'17

Dealing with an in-store problem like Black Friday

E Commerce - What's and How's

Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...

Similar to Website Awareness Campaign

Sales Process Training

Dawie Kruger

Establishing An Online Presence - Coonamble Shire Council

Andrew Cavallaro

AP21 Presentation - Digital Strategy in eCommerce

Joseph Hallahan

Best Practices to Improve Customer Experience and Conversions for Magento stores

Davide Consonni

This document outlines best practices for improving customer experience and conversions based on a presentation given at Meet Magento Poland 2014. It discusses recommendations for online promotions, customer loyalty programs, inventory management, shopping carts, shipping, delivery options, returns, checkout processes, security, and payment options. The goal is to remove friction from the ecommerce process and maximize sales potential.

Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB

Daytodayebay

Keys to Creating Customer Loyalty with Effective Post Purchase Marketing

marketingfinder.co.uk

The post-purchase experience can determine whether a customer will become a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This webinar will examine how to create a post-purchase messaging program that will keep customers buying time and time again.

Davide Consonni: Best Practices to Improve Customer Experience and Conversions

Meet Magento Poland

The document discusses best practices for improving the customer experience in e-commerce. It focuses on topics like online promotions, customer loyalty programs, inventory management, shopping carts, shipping, delivery options, returns, checkout/security, and payment options. The presentation provides recommendations for how to effectively implement tactics in these areas, including the use of coupons, free gifts, retargeting, loyalty programs, inventory visibility, shipping policies, delivery choices, and parcel tracking.

Sales promotion unit 4

krishna kumar

The document discusses designing effective sales promotion campaigns. It provides steps such as setting sales goals and quotas, researching past promotions, defining the type of promotion, keeping it simple, using incentives like samples and coupons, promoting through multiple channels, and evaluating results. Outsourcing sales promotion can provide benefits like freeing up time for sales teams, but risks include undesirable results if vendors do not meet standards. Online promotions face challenges in generating awareness, motivating purchases, maintaining brand presence, and constantly reminding customers.

Selling via Digital Channels - how to manage performance campaigns

IABRomania

Automation Masterclass Slides

jcmmiami

Automate the tasks in your business that you hate, are repetitive and frankly there are no more than busywork and spend your time doing the part of your business you enjoy and produces the revenue. In this master class you will learn what are the six types of business you can easily automate to produce more revenue, saving you time and money. How to use automation to create a sales process that is effective and turn traffic into buyers. This is 100% free pack with useful information that you can implement right a way to make your sales process better

Retail management

Ian Rebeiro

This document discusses the major types of non-store retailing, including direct selling, telemarketing, online marketing, automatic vending, and direct marketing. Direct selling involves marketing goods and services directly to consumers in their homes through face-to-face demonstrations or catalogues. Telemarketing uses phone calls to solicit customers to buy products or services. Online marketing refers to promoting products through internet channels. Automatic vending uses electronic machines to dispense products after receiving payment. Direct marketing communicates directly to customers through various media like email, websites and targeted ads.

DMA Awards unplugged

Rachel Aldighieri

This document provides an agenda and information for a DMA Awards workshop on presenting entries. The workshop covers best practices for presenting creative work, strategy, and results. It also reviews the DMA category options and criteria. Speakers will discuss tips for various elements, including focusing on objectives and results, telling a story, and revising submissions. Attendees can ask questions and learn how winning a DMA provides benefits like thought leadership, developing talent, and attracting the best clients and agencies.

GMS Profile presentation Final 1

Arifsani Muhammad

Global Marketing services is a leading BTL service provider with over 20 years of experience working with major MNCs and local companies in Pakistan. They offer a wide range of BTL services including door-to-door selling, merchandising, product displays, brand ambassador programs, event management, and customized solutions. Their team of highly trained professionals help clients boost brand awareness and sales through innovative in-person marketing activities.

Ecommerce UK Making Christmas Count event

Practicology

Modern Selling + Modern Learning = Sales Growth

Mike Kunkle

Sales promotion unit 4

krishna kumar

The document discusses designing effective sales promotion campaigns. Some key steps include: 1) Setting sales goals and quotas to develop the plan; 2) Researching past successful promotions to determine popular products; and 3) Defining the type of promotion and calculating inventory needs. Additional tips include keeping promotions simple, upselling with loss leaders, promoting through advertising and social media, and evaluating campaign results. Outsourcing sales promotion can provide benefits like freeing up staff time and gaining expertise, but may result in undesirable outcomes if vendors do not meet standards. Online promotion challenges include generating awareness of the brand and driving purchase behavior.

Marketing & Planning

Swaraj Gautam

This document provides an overview of marketing planning and products for an education technology company. It discusses using an app to generate leads, online test series as a revenue generator, and CD/DVD/SD cards as another revenue source. The app aims to collect qualified leads and communicate with them via push notifications. Online test series allow students to practice tests and identify strengths and weaknesses. Physical media extends brand reach in areas with slow internet. The document proposes promotion tactics and outlines a funnel analysis and goals for app launches.

Retail digital signage merchandising applications

Michael Epstein

This document discusses digital signage and its benefits for various types of retailers. Digital signage can capture customers' attention for longer than static signs, potentially 10-15 seconds, especially when the message is related to the store. It has been shown to increase same-store sales, improve product mix, and increase long-term customer counts for retailers. Features include promoting sales and events, educating customers, and displaying content by region. The signage allows for easy updating of content and scheduling of promotions using USB drives or a network.

Global Lean Sales

Microsoft Accelerator India

This document provides guidance on building an effective online sales process and team. Some key points include: - Know your target customers well, including their pain points and size of business. Focus on the mid-to-high end of the market. - Clearly position your product benefits against customer pain points. Have a concise answer for "Why buy mine?". - Use various digital channels like ads, content, and events to drive awareness and build a qualified sales funnel. Nurture leads through this funnel. - Establish sales metrics, processes, tools like CRM, and compensation plans as you grow from validation to growth to scale. Hire the right sales roles and structure as needed.

customer service isaac

prince isaac ngoh

This curriculum vitae is for Prince Isaac Ngoh, a Cameroonian male seeking a customer service position. He has over 5 years of experience in customer service roles at fashion shops in Douala, Limbe, and Ajman. His skills include being well-dressed, organized, able to work independently and as part of a team, and having strong communication and problem-solving abilities to provide excellent customer experiences. He holds an Ordinary Level Certificate from 2008 and an Advanced Level Certificate from 2010, both from schools in Cameroon.

Similar to Website Awareness Campaign (20)

Sales Process Training

Establishing An Online Presence - Coonamble Shire Council

AP21 Presentation - Digital Strategy in eCommerce

Best Practices to Improve Customer Experience and Conversions for Magento stores

Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB

Keys to Creating Customer Loyalty with Effective Post Purchase Marketing

Davide Consonni: Best Practices to Improve Customer Experience and Conversions

Sales promotion unit 4

Selling via Digital Channels - how to manage performance campaigns

Automation Masterclass Slides

Retail management

DMA Awards unplugged

GMS Profile presentation Final 1

Ecommerce UK Making Christmas Count event

Modern Selling + Modern Learning = Sales Growth

Sales promotion unit 4

Marketing & Planning

Retail digital signage merchandising applications

Global Lean Sales

customer service isaac

Recently uploaded

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Boston SEO Services

From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge. In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you: 1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared. 2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort. 3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience. 4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic. 5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues: Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content. On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure. Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability. Backlinks: Not understanding the value of high-quality backlinks from reputable sources. Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively. 6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success. #SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

Assignment 2 Task 1: Digital Marketing Course

klaudiadgmkt

Practical Progress from a Theory by Steven Kingpdf

william charnock

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Spotify: Revolutionizing the Music Streaming Industry

TMR Infra

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx

elizabethella096

In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.

What Software is Used in Marketing in 2024.

Ishaaq6

This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms. The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels. Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns. In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace. This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.

Embark on style journeys Indian clothing store denver guide.pptx

Omnama Fashions

Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

Get admission in various courses and boost your employment opportunities.

complete knowledge

Recently uploaded (20)

PickUp_conversational AI_Capex, Inc._20240611

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Growth Marketing in 2024 - Randy Rayess, Outgrow

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

Assignment 2 Task 1: Digital Marketing Course

Practical Progress from a Theory by Steven Kingpdf

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Influencer Marketing Master Class - Alexis Andreasik

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Spotify: Revolutionizing the Music Streaming Industry

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Mastering SEO for Google in the AI Era - Dennis Yu

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx

What Software is Used in Marketing in 2024.

Embark on style journeys Indian clothing store denver guide.pptx

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

Get admission in various courses and boost your employment opportunities.

Website Awareness Campaign

1. Proposed Awareness Campaign Given a choice, we would prefer to: •Stay in •Not doing anything •Everything is convenient and easily available • Hassle free Digital Marketing Department

2. Proposed Awareness Campaign Limitations of retails Time + Cost + Effort • Outlets close after working hours • Long queues • Leaving house to drive to outlets • Carrying heavy bags of goods • Branch/stockist running out of stock • Need to have specific amount of cash ready Digital Marketing Department 2

3. Proposed Awareness Campaign availability “being to proceed to do anything or something without any difficulty” Digital Marketing Department 3

4. Proposed Awareness Campaign Why Go Online? SAVE Time + Cost + Effort X Outlets close after working hours X Long queues X Leaving house to drive to outlets X Carrying heavy bags of goods X Branch/stockist running out of stock X Need to have specific amount of cash ready Digital Marketing Department √ Never closes √ No queues √ You can stay at the comfort of your home √ Products will send directly to your doorstep √ Stocks will be available because it will be centralized √ Cashless. Just use Credit or Debit Card 4

5. Proposed Awareness Campaign Online purchase •Can buy anytime & anywhere you want - Online store is always open and can be make purchased anywhere and anytime •Learn & know more about the products easily - Product details are detailed on the website without staffs assistance. Distributors can learn more about the products themselves and presenting to prospects can be more convincing •Products delivered directly to you - Products delivered directly to your doorstep without requiring you to leave the house •Better prices. Exclusive online promotion - Exclusive promotions that’s only available online. Digital Marketing Department 5

6. Proposed Awareness Campaign • • • Time saving - Does not need to drive, stuck in the jam, look for parking just to get products from branches or stockist Fewer expenses - Saves petrol and parking fees (if any) - Unnecessary expenses when going out such eating out, traveling, impulsive shopping etc. - Value for money as every spending on credit or debit card will have money back rebates Crowds - Without joining in to the crowds to get products from branches or stockist Digital Marketing Department 6

7. Proposed Awareness Campaign Getting the news out • Pre-launch website mini teaser campaign - Teaser campaign to hype everyone whats to come. To drive anticipation • CS briefing - Introduction to CS in prepare for customers call in inquiries after launch • Introduction - Leaflet and video guide distribution via emails, social media, BTL and etc • Nationwide workshop - Conducting introduction workshop on all the branches in Malaysia Digital Marketing Department 7

8. Proposed Awareness Campaign • Booth during main events - Tagging along and setting up booths on main events • Awareness online campaigns -Main campaign that encourage usage of the new revamped website Digital Marketing Department 8

9. Proposed Awareness Campaign Awareness Timeline campaign 2 weeks before Pre-launch teaser campaign CS training After launch 2 weeks after launch 4 weeks after launch Introduction Nationwide workshop Awareness online campaigns Booth during main events Digital Marketing Department 9

10. Proposed Awareness Campaign Awareness Timeline campaign 2 weeks before Pre-launch teaser campaign CS training After launch 2 weeks after launch 4 weeks after launch Introduction Nationwide workshop Awareness online campaigns Booth during main events Digital Marketing Department 9

Website Awareness Campaign

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Website Awareness Campaign

Similar to Website Awareness Campaign (20)

Recently uploaded

Recently uploaded (20)

Website Awareness Campaign