The Mail Room, Inc. has changed its name to TMR Direct in light of the new services we provide. Check out this presentation to see what we can help you with!

1. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com TMR Direct Open House 2010 Welcome! Stick around to see why we invited you here! Patty Coldwater, VP Marketing

2. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com TMR Direct Open House 2010 The first and most obvious answer? We wouldn’t be here without you! The second is, that we can do a lot more for your marketing efforts than ever before!

3. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com QUICK HISTORY OF THE MAIL ROOM INC. 1974 1984 1999

4. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com QUICK HISTORY OF THE MAIL ROOM INC. We move mountains and sign posts for you! 2010

5. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Huge changes in direct marketing since 1974! Direct mail Telemarketing Direct response space and broadcast advertising

6. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com NOW Direct mail Telemarketing Direct response space and broadcast advertising E-mail Internet Social media Mobile media Data enhancements Blogs Websites Search Interactive voice response YIKES!!!

7. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com INTEGRATED DIRECT MARKETING It’s increasingly difficult to succeed using only one or two direct marketing channels. The converse — the more channels you use the higher your response!

8. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com INTEGRATED DIRECT MARKETING How do you meet the challenge of coordinating so many different direct marketing channels and suppliers? Find a resource that does them all and can leverage both the knowledge and capacity to help you reach your goals.

10. Strategic Steps Strategy Lists Offers Creative Define objective and how to reach it Package format, design, copywriting Choose the market and select distribution lists Devise offer(s) that will motivate the recipient to respond These strategic decisions impact the results more than any other part of the process. At this stage, budget impacts what strategies are feasible, so we give careful consideration to projected outcomes and margins.

12. Response Options Landing Page -survey -e-commerce -registration 1-800 pURL’s R - Card Toll-free phone numbers are a popular way for readers to respond to your marketing message. We take your clients’ calls and respond to their requests. Many readers prefer to reply using a reply card (especially if it’s a postage-paid reply. We receive, input, and process reply card responses. A pURL is a personalized URL. When a reader clicks a pURL link a pre-populated reply form appears, making response easy. A landing page is a unique URL associated with a particular promotion. It encourages readers to provide feedback that can be tracked or fulfilled.

14. Analysis and Order Processing Fulfillment Fulfillment encompasses filling customer requests or orders. It includes inventory management, warehousing, order taking, order processing, and pick/pack/ship. Customers order products, literature or information. Direct marketing is any marketing method that provides a measurable response. In today’s economy testing, then evaluating, improving and tracking the results of your marketing efforts is even more important than ever. Response Tracking & Reporting Are you considering any of these marketing options? We’re here to help!

15. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com TMR Direct Open House 2010 Thanks for coming! Questions? Just Ask. Patty Coldwater, VP Marketing