The document presents TMR Direct's marketing strategies aimed at enhancing revenue and response through multi-channel direct marketing. It highlights the evolution of marketing techniques since 1974 and underscores the importance of leveraging various platforms, including social media, to increase effectiveness. The company offers comprehensive services including direct mail, data processing, and response tracking to optimize marketing efforts.

1. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com TMR Direct Open House 2010 Welcome! Stick around to see why we invited you here! Patty Coldwater, VP Marketing

2. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com TMR Direct Open House 2010 The first and most obvious answer? We wouldn’t be here without you! The second is, that we can do a lot more for your marketing efforts than ever before!

3. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com QUICK HISTORY OF THE MAIL ROOM INC. 1974 1984 1999

4. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com QUICK HISTORY OF THE MAIL ROOM INC. We move mountains and sign posts for you! 2010

5. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Huge changes in direct marketing since 1974! Direct mail Telemarketing Direct response space and broadcast advertising

6. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com NOW Direct mail Telemarketing Direct response space and broadcast advertising E-mail Internet Social media Mobile media Data enhancements Blogs Websites Search Interactive voice response YIKES!!!

7. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com INTEGRATED DIRECT MARKETING It’s increasingly difficult to succeed using only one or two direct marketing channels. The converse — the more channels you use the higher your response!

8. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com INTEGRATED DIRECT MARKETING How do you meet the challenge of coordinating so many different direct marketing channels and suppliers? Find a resource that does them all and can leverage both the knowledge and capacity to help you reach your goals.

9. What do we do at TMR Direct? Direct Mail Strategy Lists Offers Creative Print Management Landing Page -survey -e-commerce -registration Data Processing New Media -Facebook -Blog -Linked In -Twitter -Video Direct Mail 1-800 E-Mail pURL’s Fulfillment Multi-Channel Direct Marketing Campaigns Response Tracking & Reporting R - Card

10. Strategic Steps Strategy Lists Offers Creative Define objective and how to reach it Package format, design, copywriting Choose the market and select distribution lists Devise offer(s) that will motivate the recipient to respond These strategic decisions impact the results more than any other part of the process. At this stage, budget impacts what strategies are feasible, so we give careful consideration to projected outcomes and margins.

11. Production Steps E-Mail Print Management Data Processing Direct Mail Proofing, bidding, buying, producing print elements or preparing e-mail for distribution Merging lists, purging duplicates, running suppression files, NCOA, CASS, postal sorting, key coding, standardizing Folding, tabbing, inserting, addressing, postal preparation, applying postage, preparing postal paperwork, delivery to the post office Uploading list, HTML, text files to e-mail software or (in the case of rented e-mail lists) to the list manager, testing, proofing, pulling the trigger

12. Response Options Landing Page -survey -e-commerce -registration 1-800 pURL’s R - Card Toll-free phone numbers are a popular way for readers to respond to your marketing message. We take your clients’ calls and respond to their requests. Many readers prefer to reply using a reply card (especially if it’s a postage-paid reply. We receive, input, and process reply card responses. A pURL is a personalized URL. When a reader clicks a pURL link a pre-populated reply form appears, making response easy. A landing page is a unique URL associated with a particular promotion. It encourages readers to provide feedback that can be tracked or fulfilled.

13. Electronic Word of Mouth New Media -Facebook -Blog -Linked In -Twitter -Video The biggest buzz today in marketing and business circles is Social Media. There are lots of reasons to add a strong social media presence to your company’s marketing efforts. Here are a few: improves natural search engine rank gives customers a forum to advocate provides out-links to your website a quick way to get news out multiple senses (sound and video) enables business connections establish you as an “expert” not limited geographically no cost (or very little cost) to update helps you identify unhappy clients encourage visits to your website

14. Analysis and Order Processing Fulfillment Fulfillment encompasses filling customer requests or orders. It includes inventory management, warehousing, order taking, order processing, and pick/pack/ship. Customers order products, literature or information. Direct marketing is any marketing method that provides a measurable response. In today’s economy testing, then evaluating, improving and tracking the results of your marketing efforts is even more important than ever. Response Tracking & Reporting Are you considering any of these marketing options? We’re here to help!

15. Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com TMR Direct Open House 2010 Thanks for coming! Questions? Just Ask. Patty Coldwater, VP Marketing