Consumerism and Product Quality is a hot topic now. Product Quality affects the buyer behaviour to a large extent. Consumers are concerned about quality these days and are even shifting to green consumerism.

2. INTRODUCTION
Product Quality:
Features that have a capacity to meet consumer
needs and gives customer satisfaction by
improving products and making them free from
any deficiencies or defects.
Consumerism
Consumer activism &
Consumer protection
Buying more and more

3. • Consumerism and Product Quality:
Helps in Rising Consumerism
Effects Buyer Behaviour
• Basic Consumer Rights:
RIGHT TO BE
INFORMED
RIGHT TO BE
HEARD
RIGHT TO
CHOOSE
RIGHT TO
SAFETY
RIGHT TO
REDRESS
RIGHT TO
CONSUMER
EDUCATION

4. AIMS AND OBJECTIVES
• To review the topic.
• To understand the terms
consumerism and product quality.

5. METHODOLOGY
• PRIMARY DATA: Questionnaire consisting of 10 questions
surveyed with the help of 20 respondents.
• SECONDARY DATA: Books, websites and journals.

6. 0
5
10
15
16 to 25 25 to 35 35+
No.ofrespondents
Age of the respondents
Age
INTERPRETATION
10%
25%
40%
25%
0%
Often shop in a month
Always
Most of the
times
About half of
the times
Once in a while
Never

7. 30%
40%
25%
5%
Shop for more often
Groceries
Necessities
Clothes and
Shoes
Electronics
0
5
10
15
Yes No
No.ofrespondents
Answer of respondents
Aware about consumerism

8. 0
5
10
15
20
Yes No
No.ofrespondents
Answer ofthe respondents
Checking for quality, quality standard
marks and brand
35%
10%
20%
25%
10%
Strategy to evaluate product quality
Performance
Easy availability
Quantity
Durability
Other

9. 75%
25%
Aware about consumer rights
Yes
No
0
5
10
15
20
Yes No
Approached consumer courts when
cheated

10. CONCLUSION
Consumerism and product quality together
play a vital role in buyer behaviour in the
present era.
 Consumers are quite aware except a few of
them.