Tec 2010 Target 9 23 09
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The document discusses innovation and consumer research. It describes three classic innovation models - need seekers, market readers, and technology drivers. It notes that successful companies have clear objectives shared with stakeholders and constant consumer contact. Key aspects of innovation include frequent consumer feedback, access to consumers, and methods to identify target consumers based on incidence, access, and ease of identification. Lead users who are involved and influential can provide valuable insights for new products and services. Understanding consumer values, experiences, and ideals can help develop innovations that improve lives.
![Why companies fail ,[object Object],Consumer Research Consulting J.A. Seifert](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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