C2C e-commerce involves direct transactions between consumers through an online marketplace or auction platform facilitated by a third party. It originated from auction houses dating back to the 16th century and became popular online with the rise of the internet. Key features include consumers acting as both buyers and sellers, browsing and bidding on various products, and backend administration tools. The business model involves consumers advertising products for sale directly to other consumers through sites that bring buyers and sellers together but require registration. Advantages are constant availability and updating, while disadvantages include lack of payment guarantees, potential for theft, and inability to control product quality.

1. CONSUMER TO CONSUMER

2. Meaning of C2C E-Com
• This is a business model where two individuals or
consumers transact or conduct business with each
other directly.
• Generally, an intermediary/third party maybe involved
to facilitate the transaction and provide a platform for
the people to connect to each other, they will be paid
commission.
• C2C normally takes the form of an auction where the
bidding is done online.

3. C2C E-commerce: Origin
• C2C e-commerce that is credited with its origin. These
are classified and auction .The oldest auction house
is Stockholm Auction House which was established in
Sweden in 1674. Auction however, has been recorded
as far back as 500 B.C. Derived from the Latin word
“Augere” which means to increase.
• C2C e-commerce has become more famous recently
with the advent of the internet.

4. Important Features
• The buyer can purchase products from multiple
sellers.
• The same customer can act as both buyer as well as
seller
• The online market place will allow buyer to browse
products by using different criteria such as; best
seller, most popular product, from your city and many
more.

5. Features (Continuation)
• Different sellers can bid on the products wish
list item listed by the buyer, what they are
looking for so that the buyer can get different
best prices and offers from sellers.
• The back end interface includes features for
administration to manage buyer and seller
accounts, payment settings, gallery setting,
etc.

6. C2C E-Com Business Model
• The C2C model involves transactions between
consumers. Here a consumer sells directly to another
consumer.
• Online auction websites that provide a consumer to
advertise and sell their product online to another
consumer. However, it is important that both the seller
and the buyer register with the auction site.
•
• While the seller needs to pay a fixed fee to the online
auction house to sell their products, the buyer can bid
without paying any fee. The site brings the buyer and
seller together to conduct deals.

8. Advantages of C2C
• It is always available so that consumers can have
access to whenever they feel like shopping.
• There is regular updating of the website.
• Consumers selling products to other consumers
benefit from the higher profitability that result from
selling directly to one another.
• There is a low transaction cost; sellers can post their
goods over the internet at a cheaper rate far better
than higher price of renting a space in a store.

9. Disadvantages of C2C
• Payment made has no guarantee.
• There could be theft as scammers might try to create
their website with names of some famous C2C
websites such as eBay to attract customers.
• There is lack of controlling quality of the products.

10. Top 10 E-Com Websites

11. Examples Of C2C