2. INTRODUTION
The term "consumer movement" refers to only nonprofit advocacy groups
and grassroots activism to promote consumer interest by reforming the practices of
corporations or policies of the government, so the "consumer movement" is a subset
of the discipline of "consumerism“
In india the consumer movement as a social force originated with the necessity of
promoting and protecting the interest of consumer against unethical and unfair trade
practices
3. Meaning
Consumer movement, consumer is
regarded as king in modern marketing. In
practice, he is not given any such
importance. Consumers are ignored in
general. They are exploited and cheated.
Consumer movement, consumers unite
together for protecting their own interests. It
is a peaceful and democratic movement of
for self-protection against their exploitation.
Consumer movement is also referred to as
consumerism. It is the movement of the
consumers, by the consumers and for the
consumers to safeguard and to promote their
interest
Definition
According to Philip Kotler and G.
Armstrong, consumer movement is define
“ consumerism is an organized movement
of citizens and government to impose the
right and power of buyers in relation to
seller.’
According to cravens and hills , consumer
movement is define:” consumerism is a
social force with9in the environment
designed to aid and protect the consumer
by exerting legal, moral and economic
pressure on business.’
4. Consumer movement
In 1960 formed consumer
organization
1970
Create
awareness
• Articles
• Holdings
The organization formed
Groups is called consumer group
Ration shop
Food adulterations
Public transport
The government of India formed the COPRA
consumer protection act 1986
5. AS PER DATA AVAILABLE WITH THE GOVERNMENT, CONSUMER
COMPLAINTS INCREASED BY 70% IN THE TWO YEARS. THE
COMPLAINTS RECEIVED THROUGH THE NATIONAL CONSUMER
HELPLINE REACHED 1.72 LAKH IN 2015-16.
6. To increase the awareness of consumers, there are many consumer
organizations and NGOs that have been established.
CONSUMER GUIDANCE SOCIETY OF INDIA (CGSI) was
THE FIRST CONSUMER ORGANISATION
ESTABLISHED IN INDIA IN 1966.
It was followed by many others such as
(1) Consumer Education And Research Centre (Gujarat)
(2) Bureau Of Indian Standards
(3) Federation Of Consumer Organization In Tamil Nadu
(4) Mumbai Grahak Panchayat
(5) Consumer Voice (New Delhi)
(6) Legal Aid Society (Kolkata)
(7) Akhil Bhartiya Grahak Panchayat
(8) The Consumers Eye India.
(9)United India Consumer's Association.
7. CONCLUSION
Therefor the government pass bill in 1986 is
called consumer protection act 1986
The government formed rules to safeguard the
interest of consumer through this principal
1. Right to Safety
2. Right to be Informed
3. Right to Choose
4. Right to be Heard
5. Right to Seek redressal
6. Right to Consumer Education
The consumer has to face
number of problems day in and
day out. Some of these
problems are in the nature of
unfair trade practices,
misleading and deceptive
advertisement, offering gifts
and prizes, promotional
contests etc. However, there
was no organized and
systematic movement to
safeguard the interest
of consumers.