SlideShare a Scribd company logo
Enhance Effectiveness
of Marketing Campaign
Refine
Existing Products
Consumer Insights
Finding and Guarding the
Treasure Trove
Launch
New Products
Drive
EBITDA growth
Consumer Insights are paying off
What are the Key OpportunityAreas?
How to Make it Work –
Lessons from Industry Leaders
BreadthofConsumerInsights
Front-Runners
Cautious AdoptersSlow-Starters
Fast Followers
Success in Realizing Benefits from Consumer Insights
Leaders are few and far between
Leaders outperform their peers on key areas
Cautious Adopters
Fast Followers
Vs
Vs
Front-Runners
Slow-Starters
Enable large number of
activities with consumer
insights and also
Greater success
Enable a breadth of activities,
but experience
limited successachieve
Leverage consumer insights
in few activities and
achieve much
do not
success
Greater Success
Companies that enable few
activities, but experience
Superior leadership support
Better operating model
Front-
Runners 27%69% Slow-
Starters
48%81%
consumer insights is very strategic and is initiated and monitored at the very
top level
Vs
Advanced use of data and analytics capabilities
41%67%
Users of consumer insights are given the support required to interpret and act upon them
Vs
Focus on improvement in decision-making
45%73%
Recognize need to expand insights-driven decisions into more business units
Take insights-driven decisions across business units
Vs
Availability of the right data and associated skills
36%9%
Non-availability of required skills hampers ability to generate insights
Consumer Goods Companies are not Taking
have experienced
90% 43% 51% 54%
security practices do
not comply fully with
industry regulations
give customers control
over data collected
framed clear
non-negotiable
policies on
customer data security
and privacy
total maximum theoretical
liability of consumer
goods industry if GDPR
regulations were to be
implemented today
Putting Consumer Insights to Work
Build the Right
Governance
Structures
Develop
Data Analytics
Skills
Take a Step-wise
Approach to
Deploying Consumer
Insights Teams
Establish a Chief
Privacy Officer
customer data
security breaches
$323
Bn
Front-
Runners
Slow-
Starters
Front-
Runners
Slow-
Starters
Front-
Runners
Slow-
Starters
Front-
Runners
Slow-
Starters
Reach out: Interested in reading the full report?
Head to http://https://www.capgemini-consulting.com/consumer-insights-for-cp
Slideshare: http://www.slideshare.net/capgemini/consumer-insights-for-cp
Follow us on: Twitter @capgeminiconsul or email dti.in@capgemini.com
Privacy and Security
Seriously Enough
New Product Development
Brand Strategy
Customer Retention
Customer Experience
Forecasting
Content Creation
Trade Spend
Optimization Fleet Optimization
Channel Management
Brand
Pricing
Demand Sensing
Category
Strategy
Smarter Product Distribution
& Supplier Performance
Management
Inventory Planning
and Replenishment
S & OP
Customer Acquisition
Salesforce
Management
Category Management
Network Optimization
Understanding Marketing
Payback/ROI
Assortment Breadth
Campaign Design
and Execution
Customer engagement
Success Realized from Consumer Insights
Marketing Activities Sales Activities Supply Chain Activities
Cross-Selling and
Up-Selling
LevelofEnablementofActivitiesbyConsumerInsights

More Related Content

What's hot

Capgemini presentation: gamification and the digital advantage
Capgemini presentation: gamification and the digital advantageCapgemini presentation: gamification and the digital advantage
Capgemini presentation: gamification and the digital advantage
Ben Gilchriest
 
Capgemini Invent Consulting Cup x UCL Consulting Society
Capgemini Invent Consulting Cup x UCL Consulting SocietyCapgemini Invent Consulting Cup x UCL Consulting Society
Capgemini Invent Consulting Cup x UCL Consulting Society
Denis Skachidub
 
Top P&C Insurance Trends 2022
Top P&C Insurance Trends 2022Top P&C Insurance Trends 2022
Top P&C Insurance Trends 2022
Capgemini
 
How Analytics Can Transform the US Retail Banking Sector
How Analytics Can Transform the US Retail Banking SectorHow Analytics Can Transform the US Retail Banking Sector
How Analytics Can Transform the US Retail Banking Sector
Cognizant
 
2015 Global Contact Centre Benchmarking Report key findings
2015 Global Contact Centre Benchmarking Report key findings2015 Global Contact Centre Benchmarking Report key findings
2015 Global Contact Centre Benchmarking Report key findings
Andrew McNair
 
Employing Analytics to Automate and Optimize Insurance Distribution
Employing Analytics to Automate and Optimize Insurance DistributionEmploying Analytics to Automate and Optimize Insurance Distribution
Employing Analytics to Automate and Optimize Insurance Distribution
Cognizant
 
TME Pricing Strategies for Mobile Broadband Services
TME Pricing Strategies for Mobile Broadband ServicesTME Pricing Strategies for Mobile Broadband Services
TME Pricing Strategies for Mobile Broadband Services
Capgemini
 
Marketsensus presentation april 2011
Marketsensus presentation april 2011Marketsensus presentation april 2011
Marketsensus presentation april 2011
Marketsensus Research and Innovation
 
Capgemini Applied Innovation Discover - Toronto
Capgemini Applied Innovation Discover - TorontoCapgemini Applied Innovation Discover - Toronto
Capgemini Applied Innovation Discover - Toronto
Hubert H. Chan
 
Capgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous PlanningCapgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous Planning
Capgemini
 
Top-10 Trends in Wealth Management 2019
Top-10 Trends in Wealth Management 2019Top-10 Trends in Wealth Management 2019
Top-10 Trends in Wealth Management 2019
Capgemini
 
Top Trends in Wealth Management 2022
Top Trends in Wealth Management 2022Top Trends in Wealth Management 2022
Top Trends in Wealth Management 2022
Capgemini
 
Top Trends in Payments: 2021
Top Trends in Payments: 2021Top Trends in Payments: 2021
Top Trends in Payments: 2021
Capgemini
 
Top Trends in Wealth Management: 2021
Top Trends in Wealth Management: 2021Top Trends in Wealth Management: 2021
Top Trends in Wealth Management: 2021
Capgemini
 
Slideshare week1
Slideshare week1Slideshare week1
Insight Into Contract Marketing Recruitment
Insight Into Contract Marketing Recruitment Insight Into Contract Marketing Recruitment
Insight Into Contract Marketing Recruitment
TheCandidateLtd
 
Experience the Power of More
Experience the Power of MoreExperience the Power of More
Experience the Power of More
Accenture Insurance
 
Top Trends in Health Insurance: 2020
Top Trends in Health Insurance: 2020Top Trends in Health Insurance: 2020
Top Trends in Health Insurance: 2020
Capgemini
 
Invenio content financials
Invenio content financialsInvenio content financials
Invenio content financials
invenioLSI
 
The platformification of banking
The platformification of bankingThe platformification of banking
The platformification of banking
Peter vinosh
 

What's hot (20)

Capgemini presentation: gamification and the digital advantage
Capgemini presentation: gamification and the digital advantageCapgemini presentation: gamification and the digital advantage
Capgemini presentation: gamification and the digital advantage
 
Capgemini Invent Consulting Cup x UCL Consulting Society
Capgemini Invent Consulting Cup x UCL Consulting SocietyCapgemini Invent Consulting Cup x UCL Consulting Society
Capgemini Invent Consulting Cup x UCL Consulting Society
 
Top P&C Insurance Trends 2022
Top P&C Insurance Trends 2022Top P&C Insurance Trends 2022
Top P&C Insurance Trends 2022
 
How Analytics Can Transform the US Retail Banking Sector
How Analytics Can Transform the US Retail Banking SectorHow Analytics Can Transform the US Retail Banking Sector
How Analytics Can Transform the US Retail Banking Sector
 
2015 Global Contact Centre Benchmarking Report key findings
2015 Global Contact Centre Benchmarking Report key findings2015 Global Contact Centre Benchmarking Report key findings
2015 Global Contact Centre Benchmarking Report key findings
 
Employing Analytics to Automate and Optimize Insurance Distribution
Employing Analytics to Automate and Optimize Insurance DistributionEmploying Analytics to Automate and Optimize Insurance Distribution
Employing Analytics to Automate and Optimize Insurance Distribution
 
TME Pricing Strategies for Mobile Broadband Services
TME Pricing Strategies for Mobile Broadband ServicesTME Pricing Strategies for Mobile Broadband Services
TME Pricing Strategies for Mobile Broadband Services
 
Marketsensus presentation april 2011
Marketsensus presentation april 2011Marketsensus presentation april 2011
Marketsensus presentation april 2011
 
Capgemini Applied Innovation Discover - Toronto
Capgemini Applied Innovation Discover - TorontoCapgemini Applied Innovation Discover - Toronto
Capgemini Applied Innovation Discover - Toronto
 
Capgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous PlanningCapgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous Planning
 
Top-10 Trends in Wealth Management 2019
Top-10 Trends in Wealth Management 2019Top-10 Trends in Wealth Management 2019
Top-10 Trends in Wealth Management 2019
 
Top Trends in Wealth Management 2022
Top Trends in Wealth Management 2022Top Trends in Wealth Management 2022
Top Trends in Wealth Management 2022
 
Top Trends in Payments: 2021
Top Trends in Payments: 2021Top Trends in Payments: 2021
Top Trends in Payments: 2021
 
Top Trends in Wealth Management: 2021
Top Trends in Wealth Management: 2021Top Trends in Wealth Management: 2021
Top Trends in Wealth Management: 2021
 
Slideshare week1
Slideshare week1Slideshare week1
Slideshare week1
 
Insight Into Contract Marketing Recruitment
Insight Into Contract Marketing Recruitment Insight Into Contract Marketing Recruitment
Insight Into Contract Marketing Recruitment
 
Experience the Power of More
Experience the Power of MoreExperience the Power of More
Experience the Power of More
 
Top Trends in Health Insurance: 2020
Top Trends in Health Insurance: 2020Top Trends in Health Insurance: 2020
Top Trends in Health Insurance: 2020
 
Invenio content financials
Invenio content financialsInvenio content financials
Invenio content financials
 
The platformification of banking
The platformification of bankingThe platformification of banking
The platformification of banking
 

Viewers also liked

Data- and database security & GDPR: end-to-end offer
Data- and database security & GDPR: end-to-end offerData- and database security & GDPR: end-to-end offer
Data- and database security & GDPR: end-to-end offer
Capgemini
 
Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...
Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...
Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...
Capgemini
 
Payments Trends 2017
Payments Trends 2017Payments Trends 2017
Payments Trends 2017
Capgemini
 
How Can Retailers Walk the Tight rope Between Personalization and Privacy?
How Can Retailers Walk the Tight rope Between Personalization and Privacy?How Can Retailers Walk the Tight rope Between Personalization and Privacy?
How Can Retailers Walk the Tight rope Between Personalization and Privacy?
Capgemini
 
Infographic-Unlocking Customer Satisfaction: Why Digital Holds the key for Te...
Infographic-Unlocking Customer Satisfaction: Why Digital Holds the key for Te...Infographic-Unlocking Customer Satisfaction: Why Digital Holds the key for Te...
Infographic-Unlocking Customer Satisfaction: Why Digital Holds the key for Te...
Capgemini
 
The Innovation Game: Why & How Businesses are Investing in Innovation Centers
The Innovation Game: Why & How Businesses are Investing in Innovation CentersThe Innovation Game: Why & How Businesses are Investing in Innovation Centers
The Innovation Game: Why & How Businesses are Investing in Innovation Centers
Capgemini
 
Infographic: The World Retail Banking Report
Infographic:  The World Retail Banking ReportInfographic:  The World Retail Banking Report
Infographic: The World Retail Banking Report
Capgemini
 
INFOGRAPHIC: Smart contracts between hype and reality
INFOGRAPHIC: Smart contracts between hype and realityINFOGRAPHIC: Smart contracts between hype and reality
INFOGRAPHIC: Smart contracts between hype and reality
Capgemini
 
Top Ten Trends in Banking 2017
Top Ten Trends in Banking 2017Top Ten Trends in Banking 2017
Top Ten Trends in Banking 2017
Capgemini
 
The Currency of Trust: Why Banks and Insurers Must Make Customer Data Safer a...
The Currency of Trust: Why Banks and Insurers Must Make Customer Data Safer a...The Currency of Trust: Why Banks and Insurers Must Make Customer Data Safer a...
The Currency of Trust: Why Banks and Insurers Must Make Customer Data Safer a...
Capgemini
 
INFOGRAPHIC: Fixing the Insurance Industry - how big data can transform custo...
INFOGRAPHIC: Fixing the Insurance Industry - how big data can transform custo...INFOGRAPHIC: Fixing the Insurance Industry - how big data can transform custo...
INFOGRAPHIC: Fixing the Insurance Industry - how big data can transform custo...
Capgemini
 
2014 FITC Fitness Professional Survey Report Infographic
2014 FITC Fitness Professional Survey Report Infographic2014 FITC Fitness Professional Survey Report Infographic
2014 FITC Fitness Professional Survey Report Infographic
Bryan K. O'Rourke
 
Operational analytics infographic
Operational analytics infographicOperational analytics infographic
Operational analytics infographic
Capgemini
 
Infographics Course at DPU 2015
Infographics Course at DPU 2015Infographics Course at DPU 2015
Infographics Course at DPU 2015
Banyapon Poolsawas
 
Insurance, Gen Y and Internet of Things: World Insurance Report 2016 Infographic
Insurance, Gen Y and Internet of Things: World Insurance Report 2016 InfographicInsurance, Gen Y and Internet of Things: World Insurance Report 2016 Infographic
Insurance, Gen Y and Internet of Things: World Insurance Report 2016 Infographic
Capgemini
 
Asia-Pacific Wealth Report 2015 Infographic
Asia-Pacific Wealth Report 2015 InfographicAsia-Pacific Wealth Report 2015 Infographic
Asia-Pacific Wealth Report 2015 Infographic
Capgemini
 
The rise of innovation empires Infographic
The rise of innovation empires InfographicThe rise of innovation empires Infographic
The rise of innovation empires Infographic
Capgemini
 
Jawwy: How a Saudi Digital Venture is Rewriting the Telecom Rulebook
Jawwy: How a Saudi Digital Venture is Rewriting the Telecom RulebookJawwy: How a Saudi Digital Venture is Rewriting the Telecom Rulebook
Jawwy: How a Saudi Digital Venture is Rewriting the Telecom Rulebook
Capgemini
 
Infographic: World Wealth Report 2015
Infographic: World Wealth Report 2015Infographic: World Wealth Report 2015
Infographic: World Wealth Report 2015
Capgemini
 

Viewers also liked (19)

Data- and database security & GDPR: end-to-end offer
Data- and database security & GDPR: end-to-end offerData- and database security & GDPR: end-to-end offer
Data- and database security & GDPR: end-to-end offer
 
Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...
Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...
Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...
 
Payments Trends 2017
Payments Trends 2017Payments Trends 2017
Payments Trends 2017
 
How Can Retailers Walk the Tight rope Between Personalization and Privacy?
How Can Retailers Walk the Tight rope Between Personalization and Privacy?How Can Retailers Walk the Tight rope Between Personalization and Privacy?
How Can Retailers Walk the Tight rope Between Personalization and Privacy?
 
Infographic-Unlocking Customer Satisfaction: Why Digital Holds the key for Te...
Infographic-Unlocking Customer Satisfaction: Why Digital Holds the key for Te...Infographic-Unlocking Customer Satisfaction: Why Digital Holds the key for Te...
Infographic-Unlocking Customer Satisfaction: Why Digital Holds the key for Te...
 
The Innovation Game: Why & How Businesses are Investing in Innovation Centers
The Innovation Game: Why & How Businesses are Investing in Innovation CentersThe Innovation Game: Why & How Businesses are Investing in Innovation Centers
The Innovation Game: Why & How Businesses are Investing in Innovation Centers
 
Infographic: The World Retail Banking Report
Infographic:  The World Retail Banking ReportInfographic:  The World Retail Banking Report
Infographic: The World Retail Banking Report
 
INFOGRAPHIC: Smart contracts between hype and reality
INFOGRAPHIC: Smart contracts between hype and realityINFOGRAPHIC: Smart contracts between hype and reality
INFOGRAPHIC: Smart contracts between hype and reality
 
Top Ten Trends in Banking 2017
Top Ten Trends in Banking 2017Top Ten Trends in Banking 2017
Top Ten Trends in Banking 2017
 
The Currency of Trust: Why Banks and Insurers Must Make Customer Data Safer a...
The Currency of Trust: Why Banks and Insurers Must Make Customer Data Safer a...The Currency of Trust: Why Banks and Insurers Must Make Customer Data Safer a...
The Currency of Trust: Why Banks and Insurers Must Make Customer Data Safer a...
 
INFOGRAPHIC: Fixing the Insurance Industry - how big data can transform custo...
INFOGRAPHIC: Fixing the Insurance Industry - how big data can transform custo...INFOGRAPHIC: Fixing the Insurance Industry - how big data can transform custo...
INFOGRAPHIC: Fixing the Insurance Industry - how big data can transform custo...
 
2014 FITC Fitness Professional Survey Report Infographic
2014 FITC Fitness Professional Survey Report Infographic2014 FITC Fitness Professional Survey Report Infographic
2014 FITC Fitness Professional Survey Report Infographic
 
Operational analytics infographic
Operational analytics infographicOperational analytics infographic
Operational analytics infographic
 
Infographics Course at DPU 2015
Infographics Course at DPU 2015Infographics Course at DPU 2015
Infographics Course at DPU 2015
 
Insurance, Gen Y and Internet of Things: World Insurance Report 2016 Infographic
Insurance, Gen Y and Internet of Things: World Insurance Report 2016 InfographicInsurance, Gen Y and Internet of Things: World Insurance Report 2016 Infographic
Insurance, Gen Y and Internet of Things: World Insurance Report 2016 Infographic
 
Asia-Pacific Wealth Report 2015 Infographic
Asia-Pacific Wealth Report 2015 InfographicAsia-Pacific Wealth Report 2015 Infographic
Asia-Pacific Wealth Report 2015 Infographic
 
The rise of innovation empires Infographic
The rise of innovation empires InfographicThe rise of innovation empires Infographic
The rise of innovation empires Infographic
 
Jawwy: How a Saudi Digital Venture is Rewriting the Telecom Rulebook
Jawwy: How a Saudi Digital Venture is Rewriting the Telecom RulebookJawwy: How a Saudi Digital Venture is Rewriting the Telecom Rulebook
Jawwy: How a Saudi Digital Venture is Rewriting the Telecom Rulebook
 
Infographic: World Wealth Report 2015
Infographic: World Wealth Report 2015Infographic: World Wealth Report 2015
Infographic: World Wealth Report 2015
 

Similar to Consumer insights: Finding and Guarding the Treasure Trove Infographic

The cognitive advantage
The cognitive advantageThe cognitive advantage
The cognitive advantage
Yann Lecourt
 
The cognitive advantage: Insights from early adopters on driving business value
The cognitive advantage: Insights from early adopters on driving business valueThe cognitive advantage: Insights from early adopters on driving business value
The cognitive advantage: Insights from early adopters on driving business value
Susanne Hupfer, Ph.D.
 
Analitiği Kullanarak Yüksek Performans Göstermek ve Lider Olmak Hakan Yılmaz...
Analitiği Kullanarak Yüksek Performans Göstermek ve Lider Olmak  Hakan Yılmaz...Analitiği Kullanarak Yüksek Performans Göstermek ve Lider Olmak  Hakan Yılmaz...
Analitiği Kullanarak Yüksek Performans Göstermek ve Lider Olmak Hakan Yılmaz...
Webrazzi
 
2015 Management Tools.pdf
2015 Management Tools.pdf2015 Management Tools.pdf
2015 Management Tools.pdf
Darrell Rigby
 
Make Your Marketing Automation Investment Count
Make Your Marketing Automation Investment CountMake Your Marketing Automation Investment Count
Make Your Marketing Automation Investment CountPardot
 
How to Create a Data Analytics Roadmap
How to Create a Data Analytics RoadmapHow to Create a Data Analytics Roadmap
How to Create a Data Analytics Roadmap
CCG
 
The State of Business Intelligence
The State of Business IntelligenceThe State of Business Intelligence
The State of Business Intelligencetechweb08
 
TFOE - Social | A importância dos cookies e 1st party data para o e-commerce
TFOE - Social | A importância dos cookies e 1st party data para o e-commerceTFOE - Social | A importância dos cookies e 1st party data para o e-commerce
TFOE - Social | A importância dos cookies e 1st party data para o e-commerce
E-Commerce Brasil
 
Charting a Course for the Future [Infographic]
Charting a Course for the Future [Infographic]Charting a Course for the Future [Infographic]
Charting a Course for the Future [Infographic]
Wolters Kluwer Tax & Accounting US
 
Consumer Insights PowerPoint Presentation Slides
Consumer Insights PowerPoint Presentation Slides Consumer Insights PowerPoint Presentation Slides
Consumer Insights PowerPoint Presentation Slides
SlideTeam
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Content Marketing Institute
 
Social Fresh Tampa 2011: The Social Engagement Journey w/ Kristy Bolsinger
Social Fresh Tampa 2011: The Social Engagement Journey w/ Kristy BolsingerSocial Fresh Tampa 2011: The Social Engagement Journey w/ Kristy Bolsinger
Social Fresh Tampa 2011: The Social Engagement Journey w/ Kristy Bolsinger
Social Fresh Conference
 
17568 hbr sas report_webview
17568 hbr sas report_webview17568 hbr sas report_webview
17568 hbr sas report_webview
R Sekar Ramajeyam
 
Informed Manufacturing: Reaching for New Horizons
Informed Manufacturing: Reaching for New HorizonsInformed Manufacturing: Reaching for New Horizons
Informed Manufacturing: Reaching for New Horizons
Cognizant
 
Marketing Operations Agility - Business Marketing Association
Marketing Operations Agility - Business Marketing AssociationMarketing Operations Agility - Business Marketing Association
Marketing Operations Agility - Business Marketing AssociationClearAction Continuum
 
How to Choose the Right Marketing Automation Platform
How to Choose the Right Marketing Automation PlatformHow to Choose the Right Marketing Automation Platform
How to Choose the Right Marketing Automation Platform
Salesfusion
 
Customer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportCustomer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark Report
Demand Metric
 
Sales Performance: Are you a laggard or a leader?
Sales Performance: Are you a laggard or a leader?Sales Performance: Are you a laggard or a leader?
Sales Performance: Are you a laggard or a leader?
Data IQ Argentina
 
Big data strategy for a wine company in China
Big data strategy for a wine company in ChinaBig data strategy for a wine company in China
Big data strategy for a wine company in China
Vaibhav Gupta
 

Similar to Consumer insights: Finding and Guarding the Treasure Trove Infographic (20)

The cognitive advantage
The cognitive advantageThe cognitive advantage
The cognitive advantage
 
The cognitive advantage: Insights from early adopters on driving business value
The cognitive advantage: Insights from early adopters on driving business valueThe cognitive advantage: Insights from early adopters on driving business value
The cognitive advantage: Insights from early adopters on driving business value
 
Analitiği Kullanarak Yüksek Performans Göstermek ve Lider Olmak Hakan Yılmaz...
Analitiği Kullanarak Yüksek Performans Göstermek ve Lider Olmak  Hakan Yılmaz...Analitiği Kullanarak Yüksek Performans Göstermek ve Lider Olmak  Hakan Yılmaz...
Analitiği Kullanarak Yüksek Performans Göstermek ve Lider Olmak Hakan Yılmaz...
 
2015 Management Tools.pdf
2015 Management Tools.pdf2015 Management Tools.pdf
2015 Management Tools.pdf
 
Make Your Marketing Automation Investment Count
Make Your Marketing Automation Investment CountMake Your Marketing Automation Investment Count
Make Your Marketing Automation Investment Count
 
How to Create a Data Analytics Roadmap
How to Create a Data Analytics RoadmapHow to Create a Data Analytics Roadmap
How to Create a Data Analytics Roadmap
 
The State of Business Intelligence
The State of Business IntelligenceThe State of Business Intelligence
The State of Business Intelligence
 
TFOE - Social | A importância dos cookies e 1st party data para o e-commerce
TFOE - Social | A importância dos cookies e 1st party data para o e-commerceTFOE - Social | A importância dos cookies e 1st party data para o e-commerce
TFOE - Social | A importância dos cookies e 1st party data para o e-commerce
 
Charting a Course for the Future [Infographic]
Charting a Course for the Future [Infographic]Charting a Course for the Future [Infographic]
Charting a Course for the Future [Infographic]
 
Consumer Insights PowerPoint Presentation Slides
Consumer Insights PowerPoint Presentation Slides Consumer Insights PowerPoint Presentation Slides
Consumer Insights PowerPoint Presentation Slides
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
 
Social Fresh Tampa 2011: The Social Engagement Journey w/ Kristy Bolsinger
Social Fresh Tampa 2011: The Social Engagement Journey w/ Kristy BolsingerSocial Fresh Tampa 2011: The Social Engagement Journey w/ Kristy Bolsinger
Social Fresh Tampa 2011: The Social Engagement Journey w/ Kristy Bolsinger
 
17568 hbr sas report_webview
17568 hbr sas report_webview17568 hbr sas report_webview
17568 hbr sas report_webview
 
Informed Manufacturing: Reaching for New Horizons
Informed Manufacturing: Reaching for New HorizonsInformed Manufacturing: Reaching for New Horizons
Informed Manufacturing: Reaching for New Horizons
 
Marketing Operations Agility - Business Marketing Association
Marketing Operations Agility - Business Marketing AssociationMarketing Operations Agility - Business Marketing Association
Marketing Operations Agility - Business Marketing Association
 
The evolution of decision making
The evolution of decision makingThe evolution of decision making
The evolution of decision making
 
How to Choose the Right Marketing Automation Platform
How to Choose the Right Marketing Automation PlatformHow to Choose the Right Marketing Automation Platform
How to Choose the Right Marketing Automation Platform
 
Customer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportCustomer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark Report
 
Sales Performance: Are you a laggard or a leader?
Sales Performance: Are you a laggard or a leader?Sales Performance: Are you a laggard or a leader?
Sales Performance: Are you a laggard or a leader?
 
Big data strategy for a wine company in China
Big data strategy for a wine company in ChinaBig data strategy for a wine company in China
Big data strategy for a wine company in China
 

More from Capgemini

Commercial Banking Trends book 2022
Commercial Banking Trends book 2022Commercial Banking Trends book 2022
Commercial Banking Trends book 2022
Capgemini
 
Top Trends in Payments 2022
Top Trends in Payments 2022Top Trends in Payments 2022
Top Trends in Payments 2022
Capgemini
 
Retail Banking Trends book 2022
Retail Banking Trends book 2022Retail Banking Trends book 2022
Retail Banking Trends book 2022
Capgemini
 
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーですキャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
Capgemini
 
Property & Casualty Insurance Top Trends 2021
Property & Casualty Insurance Top Trends 2021Property & Casualty Insurance Top Trends 2021
Property & Casualty Insurance Top Trends 2021
Capgemini
 
Top Trends in Commercial Banking: 2021
Top Trends in Commercial Banking: 2021Top Trends in Commercial Banking: 2021
Top Trends in Commercial Banking: 2021
Capgemini
 
Health Insurance Top Trends 2021
Health Insurance Top Trends 2021Health Insurance Top Trends 2021
Health Insurance Top Trends 2021
Capgemini
 
Top Trends in Retail Banking: 2021
Top Trends in Retail Banking: 2021Top Trends in Retail Banking: 2021
Top Trends in Retail Banking: 2021
Capgemini
 
Top Trends in Retail Banking: 2020
Top Trends in Retail Banking: 2020Top Trends in Retail Banking: 2020
Top Trends in Retail Banking: 2020
Capgemini
 
Top Trends in Life Insurance: 2020
Top Trends in Life Insurance: 2020Top Trends in Life Insurance: 2020
Top Trends in Life Insurance: 2020
Capgemini
 
Top Trends in Payments: 2020
Top Trends in Payments: 2020Top Trends in Payments: 2020
Top Trends in Payments: 2020
Capgemini
 
Top Trends in Commercial Banking: 2020
Top Trends in Commercial Banking: 2020Top Trends in Commercial Banking: 2020
Top Trends in Commercial Banking: 2020
Capgemini
 
Top Trends in Wealth Management 2020
Top Trends in Wealth Management 2020Top Trends in Wealth Management 2020
Top Trends in Wealth Management 2020
Capgemini
 
How to get off the white elephant of physical and leverage the true benefits ...
How to get off the white elephant of physical and leverage the true benefits ...How to get off the white elephant of physical and leverage the true benefits ...
How to get off the white elephant of physical and leverage the true benefits ...
Capgemini
 
Connected Autonomous Planning: a continuous touchless model enabling an agile...
Connected Autonomous Planning: a continuous touchless model enabling an agile...Connected Autonomous Planning: a continuous touchless model enabling an agile...
Connected Autonomous Planning: a continuous touchless model enabling an agile...
Capgemini
 
Data Center of the Future: Designing a modernized, high performance computing...
Data Center of the Future: Designing a modernized, high performance computing...Data Center of the Future: Designing a modernized, high performance computing...
Data Center of the Future: Designing a modernized, high performance computing...
Capgemini
 
Connected Storytelling
Connected StorytellingConnected Storytelling
Connected Storytelling
Capgemini
 
NYDJ and Capgemini
NYDJ and CapgeminiNYDJ and Capgemini
NYDJ and Capgemini
Capgemini
 
Grocery Fullforce Solution: Capgemini Unified Commerce Solution for Grocery
Grocery Fullforce Solution: Capgemini Unified Commerce Solution for GroceryGrocery Fullforce Solution: Capgemini Unified Commerce Solution for Grocery
Grocery Fullforce Solution: Capgemini Unified Commerce Solution for Grocery
Capgemini
 
Enabling and accelerating multi-tenancy with Capgemini Digital Cloud Platform...
Enabling and accelerating multi-tenancy with Capgemini Digital Cloud Platform...Enabling and accelerating multi-tenancy with Capgemini Digital Cloud Platform...
Enabling and accelerating multi-tenancy with Capgemini Digital Cloud Platform...
Capgemini
 

More from Capgemini (20)

Commercial Banking Trends book 2022
Commercial Banking Trends book 2022Commercial Banking Trends book 2022
Commercial Banking Trends book 2022
 
Top Trends in Payments 2022
Top Trends in Payments 2022Top Trends in Payments 2022
Top Trends in Payments 2022
 
Retail Banking Trends book 2022
Retail Banking Trends book 2022Retail Banking Trends book 2022
Retail Banking Trends book 2022
 
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーですキャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
 
Property & Casualty Insurance Top Trends 2021
Property & Casualty Insurance Top Trends 2021Property & Casualty Insurance Top Trends 2021
Property & Casualty Insurance Top Trends 2021
 
Top Trends in Commercial Banking: 2021
Top Trends in Commercial Banking: 2021Top Trends in Commercial Banking: 2021
Top Trends in Commercial Banking: 2021
 
Health Insurance Top Trends 2021
Health Insurance Top Trends 2021Health Insurance Top Trends 2021
Health Insurance Top Trends 2021
 
Top Trends in Retail Banking: 2021
Top Trends in Retail Banking: 2021Top Trends in Retail Banking: 2021
Top Trends in Retail Banking: 2021
 
Top Trends in Retail Banking: 2020
Top Trends in Retail Banking: 2020Top Trends in Retail Banking: 2020
Top Trends in Retail Banking: 2020
 
Top Trends in Life Insurance: 2020
Top Trends in Life Insurance: 2020Top Trends in Life Insurance: 2020
Top Trends in Life Insurance: 2020
 
Top Trends in Payments: 2020
Top Trends in Payments: 2020Top Trends in Payments: 2020
Top Trends in Payments: 2020
 
Top Trends in Commercial Banking: 2020
Top Trends in Commercial Banking: 2020Top Trends in Commercial Banking: 2020
Top Trends in Commercial Banking: 2020
 
Top Trends in Wealth Management 2020
Top Trends in Wealth Management 2020Top Trends in Wealth Management 2020
Top Trends in Wealth Management 2020
 
How to get off the white elephant of physical and leverage the true benefits ...
How to get off the white elephant of physical and leverage the true benefits ...How to get off the white elephant of physical and leverage the true benefits ...
How to get off the white elephant of physical and leverage the true benefits ...
 
Connected Autonomous Planning: a continuous touchless model enabling an agile...
Connected Autonomous Planning: a continuous touchless model enabling an agile...Connected Autonomous Planning: a continuous touchless model enabling an agile...
Connected Autonomous Planning: a continuous touchless model enabling an agile...
 
Data Center of the Future: Designing a modernized, high performance computing...
Data Center of the Future: Designing a modernized, high performance computing...Data Center of the Future: Designing a modernized, high performance computing...
Data Center of the Future: Designing a modernized, high performance computing...
 
Connected Storytelling
Connected StorytellingConnected Storytelling
Connected Storytelling
 
NYDJ and Capgemini
NYDJ and CapgeminiNYDJ and Capgemini
NYDJ and Capgemini
 
Grocery Fullforce Solution: Capgemini Unified Commerce Solution for Grocery
Grocery Fullforce Solution: Capgemini Unified Commerce Solution for GroceryGrocery Fullforce Solution: Capgemini Unified Commerce Solution for Grocery
Grocery Fullforce Solution: Capgemini Unified Commerce Solution for Grocery
 
Enabling and accelerating multi-tenancy with Capgemini Digital Cloud Platform...
Enabling and accelerating multi-tenancy with Capgemini Digital Cloud Platform...Enabling and accelerating multi-tenancy with Capgemini Digital Cloud Platform...
Enabling and accelerating multi-tenancy with Capgemini Digital Cloud Platform...
 

Recently uploaded

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Safe Software
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfSAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
Peter Spielvogel
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Paige Cruz
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
Jemma Hussein Allen
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
Free Complete Python - A step towards Data Science
Free Complete Python - A step towards Data ScienceFree Complete Python - A step towards Data Science
Free Complete Python - A step towards Data Science
RinaMondal9
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
James Anderson
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 

Recently uploaded (20)

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfSAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
Free Complete Python - A step towards Data Science
Free Complete Python - A step towards Data ScienceFree Complete Python - A step towards Data Science
Free Complete Python - A step towards Data Science
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 

Consumer insights: Finding and Guarding the Treasure Trove Infographic

  • 1. Enhance Effectiveness of Marketing Campaign Refine Existing Products Consumer Insights Finding and Guarding the Treasure Trove Launch New Products Drive EBITDA growth Consumer Insights are paying off What are the Key OpportunityAreas? How to Make it Work – Lessons from Industry Leaders BreadthofConsumerInsights Front-Runners Cautious AdoptersSlow-Starters Fast Followers Success in Realizing Benefits from Consumer Insights Leaders are few and far between Leaders outperform their peers on key areas Cautious Adopters Fast Followers Vs Vs Front-Runners Slow-Starters Enable large number of activities with consumer insights and also Greater success Enable a breadth of activities, but experience limited successachieve Leverage consumer insights in few activities and achieve much do not success Greater Success Companies that enable few activities, but experience Superior leadership support Better operating model Front- Runners 27%69% Slow- Starters 48%81% consumer insights is very strategic and is initiated and monitored at the very top level Vs Advanced use of data and analytics capabilities 41%67% Users of consumer insights are given the support required to interpret and act upon them Vs Focus on improvement in decision-making 45%73% Recognize need to expand insights-driven decisions into more business units Take insights-driven decisions across business units Vs Availability of the right data and associated skills 36%9% Non-availability of required skills hampers ability to generate insights Consumer Goods Companies are not Taking have experienced 90% 43% 51% 54% security practices do not comply fully with industry regulations give customers control over data collected framed clear non-negotiable policies on customer data security and privacy total maximum theoretical liability of consumer goods industry if GDPR regulations were to be implemented today Putting Consumer Insights to Work Build the Right Governance Structures Develop Data Analytics Skills Take a Step-wise Approach to Deploying Consumer Insights Teams Establish a Chief Privacy Officer customer data security breaches $323 Bn Front- Runners Slow- Starters Front- Runners Slow- Starters Front- Runners Slow- Starters Front- Runners Slow- Starters Reach out: Interested in reading the full report? Head to http://https://www.capgemini-consulting.com/consumer-insights-for-cp Slideshare: http://www.slideshare.net/capgemini/consumer-insights-for-cp Follow us on: Twitter @capgeminiconsul or email dti.in@capgemini.com Privacy and Security Seriously Enough New Product Development Brand Strategy Customer Retention Customer Experience Forecasting Content Creation Trade Spend Optimization Fleet Optimization Channel Management Brand Pricing Demand Sensing Category Strategy Smarter Product Distribution & Supplier Performance Management Inventory Planning and Replenishment S & OP Customer Acquisition Salesforce Management Category Management Network Optimization Understanding Marketing Payback/ROI Assortment Breadth Campaign Design and Execution Customer engagement Success Realized from Consumer Insights Marketing Activities Sales Activities Supply Chain Activities Cross-Selling and Up-Selling LevelofEnablementofActivitiesbyConsumerInsights