Consumer Buying behaviour

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NIKET CHAURASIA

Consumer buying behaviour, Buying decision making process, analysis consumer behaviour towards of Rolex watch

Marketing

Presented By :-
NIKET CHAURASIA
Consumer Buying
Behaviors

Types of Consumer
Buyer
Consumer
Costumer
Institution
al Buyer
Ultimate
Consumer

Consumer Buying decision Process
Need Recognition
Information Search
Alternative Evolution
Decision Making
Post Purchase Behaviors

Need Recognition
To Hold
Value
To Celebrate
achivement
To
communicate
a level of
career
To feel
luxury(Status
symbol)
To wear a
timepiece
with a lot of
History

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