2. Search Engines
Web ads
Social Media
Websites

3. 9/10
of all internet searches starts with Search Engine
71%
An average of
of traffic to
websites comes from
search engine
natural rankings
Consumer Behavior in Search Engines
A shift from the top of page 2
on Google to the bottom
of page 1
will give you an
instant traffic
increase
145%

4. The first result in Google gets as many
visitors as position 2 and 3 combined which
roughly makes
35 % of all traffic
available
Consumer Behavior in Search Engines
63% of people
just rely on the
golden triangle
2/3 people do not look
beyond the first page

5. 65%
34%
Consumer behavior
in Facebook
of users are active
interact with a brand at least 3 times a week
56%
of fans say that they recommend their
friends to like the brand in Facebook
51%
of fans say they’re more likely
to buy a product since becoming a fan
80%
of the users check others comment before
deciding to purchase

6. Usability
Interactivity
Content Factors
Psychological factors
Functionality
factors

7. Convenience
Usability
Site navigation
Information architecture
Functionality Factors
Findability
Customer service/after sales service
Interactivity
On page interaction with company
Customization

8. Psychological
factors Transaction
security
Return policies
Customer
data safety

10. Thank
You