Results from a survey to analyze search engine market share for Google, Yahoo, Bing, Ask, Aol, DuckDuckGo, Naver, Baidu, Blekko, and Yandex. Also, learned interesting privacy insights about how users think about search engines tracking their usage, advertising networks, the NSA. Discovered that users think that they are more private than they actually are.

1. Who’s Really
Winning the Search
Engine Domination
Battle? And, some other
insights about Internet
users
Eli Schwartz
SurveyMonkey

2. Survey Background
Respondents
• Conducted via SurveyMonkey Audience
(https://www.surveymonkey.com/mp/audience/)
• 521 total respondents
• All respondents were chosen at random
• Respondents included smartphone owners and non-smartphone
owners, computer owners and non-computer
owners, males, females, various education, locations, and
income levels

10. Search Engine Awareness and Usage

11. Interesting Search Engine Insights
• Bing has 93% awareness, but only 76% of people have ever
used it
• 6% of people use Bing as their primary search engine
• 80% of respondents chose Google as their primary search
engine
• More people have used Ask (54%) than Aol (32%)
• 71% of Google users use the search engine daily while only
8% use Bing daily

22. Privacy Concerns

23. Interesting Privacy Insights
• 88% of respondents said they have some level of concern
about a corporate entity have access to their email; yet, 32%
use Gmail
• 58% of users would not want retail stores tracking their
buying behaviors. 85% of people use a customer loyalty card.
• Users are more concerned about the use of their search
engine history than they are are about the NSA tracking their
calls

40. Questions or interested in more data?
Email: elis@surveymonkey.com