Customer Insights automatically gives businesses key demographic information about customers who call or email the business. Businesses can then use this information to connect with customers effectively. In this webinar, Kemal Demirhisar, Solutions Engineer at Connectivity and Josh Ades, our Content Marketing Manager offer a tour of our new product and they discuss marketing strategies for implementing this treasure trove of data. Topics Include: – The value of customer data for marketing – Full tour of Connectivity’s new Customer Insights product – How to create Facebook ads using Connectivity Customer Segmentation – How to apply rich customer data to marketing campaigns

1. How to Use Connectivity
Customer Insights
for Targeted
Marketing
PRESENTER: Kemal Demirhisar
CO-PILOT: Josh Ades

2. #ConnectivityCI
Connectivity
Josh Ades
Content Marketing Manager
BUSINESS OBJECTIVES FOR CLIENTS:
Provide marketers with engaging content that focuses on the specific needs of
businesses that have physical locations
BIO:
- Former co-leader Los Angeles Hubspot user group
- Joined Connectivity in 2014 to oversee content strategy
- Creator (and curator) of far too many bad dad jokes.

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Connectivity
Kemal Demirhisar
Solutions Engineer
BUSINESS OBJECTIVES FOR CLIENTS:
Provide technical guidance and expertise to all Connectivity prospects & customers
throughout the sales process and beyond.
BIO:
- Content Management, Content Marketing and Local Listings / Reputation guru
- Loves public speaking (from behind a computer screen)
- Istanbul native

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#ConnectivityCI
Tweet to Win $50 Gift Card
Follow us:
@connectivityinc

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Agenda
1. Value of Customer Data to
Marketers
2. Customer Insights Demo
3. Creating Targeted
Facebook Ads
4. Marketing Strategies
5. Q&A

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Value of
Customer Data
to Marketers
1

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1. VALUE OF CUSTOMER DATA TO MARKETERS
ü Humans are emotional and
easily influenced.
ü Data is objective.
ü Marketing is human creativity
applied to objective facts.
#ConnectivityCI

8. #ConnectivityCI
1. VALUE OF CUSTOMER DATA TO MARKETERS
Organizations that are “leaders” in data-driven marketing
report far higher levels of customer engagement and
market growth than their “laggard” counterparts.
“LEADERS”
In data-driven marketing
“LAGGARDS”
In data-driven marketing
Customer
Engagement/Loyalty
74%
vs.
24%
Increased
Revenues
55%
vs.
20%

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1. VALUE OF CUSTOMER DATA TO MARKETERS
Leaders in data-driven marketing are more than 6x more
likely than laggards to report achieving a competitive
advantage in increasing profitability and 5x more likely in
customer retention.
“LEADERS”
In data-driven marketing
“LAGGARDS”
In data-driven marketing
Increasing
Profitability
45%
vs.
7%
Customer
Retention
74%
vs.
13%
http://www.forbes.com/
sites/forbespr/2015/01/08/
new-report-shows-data-
driven-marketing-drives-
customer-engagement-
market-growth/

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1. VALUE OF CUSTOMER DATA TO MARKETERS
STAYING IN THE GAME
Growth and commitment to data-driven
marketing are on the rise, with most
organizations planning to step up their efforts.
However, about half of executives admit their efforts are lagging or are
siloed across their enterprises. A majority are now collecting demographic
data on customers, but most other data types remain uncaptured.
http://www.forbes.com/sites/forbespr/2015/01/08/new-report-shows-data-driven-marketing-drives-customer-engagement-
market-growth/

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1. VALUE OF CUSTOMER DATA TO MARKETERS
“Without data, marketing is not
based on customer intelligence.”
- Bruce Rogers, Chief Insights Officer and
head of the CMO Practice for Forbes Media.
http://www.forbes.com/sites/forbespr/2015/01/08/new-report-shows-data-driven-
marketing-drives-customer-engagement-market-growth/
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Customer
Insights Demo2

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Creating
Targeted
Facebook Ads
3

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3. CREATING TARGETED FACEBOOK ADS
Live Demo!

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Marketing
Strategies4

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4. MARKETING STRATEGIES
EDDM and
Direct Mail
Use Customer Segmentation to
target a specific region or reach
new customers outside of your
typical demographic.

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Persona
Building
CI tells you exactly what
personas are currently
contacting your business
4. MARKETING STRATEGIES

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Proving ROI
of Advertising
Use a phone call as your
CTA to demonstrate
effectiveness of ads.
4. MARKETING STRATEGIES

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Targeted
Emails
Use Customer Segmentation
to send more personalized
communication.
4. MARKETING STRATEGIES

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Let me know how
you use data at
jades@connectivity.com
4. MARKETING STRATEGIES
#ConnectivityCI

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Q&A5