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6 customer insights - a story that will open you up to their minds

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A customer insights visual story. Brought to you by the mind of your customer.

Published in: Sales
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6 customer insights - a story that will open you up to their minds

  1. 1. 6 CUSTOMER INSIGHTS AND MORE
 FROM 
 JAKE KOTLYAR PUTTING WISDOM ON REPEAT
  2. 2. SHH…
  3. 3. THIS IS MY FAVORITE PART!
  4. 4. HE’S ABOUT TO SAY…
  5. 5. IN THE BEGINNING…
  6. 6. IT WAS DARK.
  7. 7. SO DARK.
  8. 8. FOR AGES
  9. 9. AND THEN…
  10. 10. CAN YOU HEAR IT?
  11. 11. A RUSTLE IN THE LEAVES!
  12. 12. AND THEN…
  13. 13. ITS GONE.
  14. 14. DID THAT REALLY HAPPEN?
  15. 15. I’M NOT SO SURE…
  16. 16. DID YOU HEAR IT?
  17. 17. WAIT…
  18. 18. WHAT NOW?
  19. 19. DAWN…
  20. 20. AND YOU KNOW THAT ITS THERE
  21. 21. WHERE?
  22. 22. HIDING OVER THERE!
  23. 23. BEHIND THOSE BUSHES. YES!
  24. 24. TONIGHT…WE WILL EAT!
  25. 25. INSIGHT 1 
 YOU BELIEVE IT IF YOU CAN SEE IT
  26. 26. AND TIME PASSED…
  27. 27. TRIBES OF SIMILAR PEOPLE FORMED
  28. 28. PRODUCT DESIGNERS BUILT CUSTOM TOOLS TO FULFILL PRIMAL NEEDS SUCH AS HUNTING TO SATISFY HUNGER.
  29. 29. SPEARS WERE FIT TO THE HEIGHT OF THE HUNTER TO HELP HIM HUNT FAST ANIMALS IN WIDE PLAINS
  30. 30. AS WE EVOLVED, THE ENVIRONMENT CHANGED.
  31. 31. SOME TRIBES MOVED FROM THE PLAINS TO THE FOREST WHERE SPEARS NEEDED TO MOVE EVEN QUICKER TO CATCH SMALLER ANIMALS.
  32. 32. SPEARS BECAME SHORTER AND TRANSFORMED INTO ARROWS, SHOT FROM BOWS THAT FIT THE HUNTER'S STRENGTH AND SIZE.
  33. 33. INSIGHT 2
 
 KNOW THE TRIBE, TAILOR PRODUCT TO THE CUSTOMER. 
 WHEN THE ENVIRONMENT CHANGES, ADAPT... BUT KEEP A FAMILIAR LOOK TO MAKE IT EASY TO ADOPT
  34. 34. AND TIME PASSED…
  35. 35. SO MUCH… THAT WE WANTED TIME TO STOP
  36. 36. AND GO BACKWARD.
  37. 37. SO….WE DESIGNED TIME MACHINES. 
 
 THEY GOT BETTER AND BETTER.
  38. 38. WHEN WE PLAYED MUSIC, WE WERE TRANSPORTED BACK.
  39. 39. WE COULD SEE OURSELVES BACK THERE. 
 
 BECAUSE WE COULD FEEL IT. 
 
 THROUGH THE FAMILIAR MUSIC.
  40. 40. MUSIC IS A TIME MACHINE BECAUSE A FAMILIAR SOUND… 
 LINKS TO FEELINGS OF THE PAST AND PAINTS A PICTURE INSIGHT 3
  41. 41. BUT THAT WASN’T ALL OF IT.
  42. 42. WE RAN EXPERIMENTS ON OUR BEST FRIENDS….
  43. 43. AND DISCOVERED SMELLS
 
 AND TASTES…
 
 …ESPECIALLY ANTICIPATING THEM
  44. 44. CAN MAKE US 
 HAPPY! SAD. 
 WHATEVER STRONG LINKS WE HAD IN THE PAST SCARED.
  45. 45. INSIGHT 4 
 
 SMELLS AND TASTES ADD DIMENSIONS TO OUR MEMORIES. THAT CAN BE POWERFUL. 
 LIKE MUSIC.
  46. 46. AND THEN WE FOUND… THAT TOUCH AS OUR OTHER SENSES. HAS A SIMILAR EFFECT ON US…
  47. 47. CERTAIN POSES…IGNITE HORMONES THAT SIGNAL TO OUR BODIES… VICTORY . CONFIDENCE EXPERTISE JOY
  48. 48. AND OTHERS…HAVE AN OPPOSITE EFFECT
  49. 49. INSIGHT 5 
 
 POSITIONS & GESTURES ARE PRIMAL.
 
 THEY ACTIVATE PRIMAL LINKS TO OUR BODY CHEMISTRY.
 
 
 YOU HAVE THE POWER TO FEEL POWERFUL.

  50. 50. NEXT...THINGS GOT COMPLICATED.
  51. 51. PEOPLE SPREAD EVERYWHERE. TRIBES OF SIMILAR PEOPLE WERE DISPERSED IN DIFFERENT SETTLEMENTS 
 BECAUSE DIVERSITY WAS NECESSARY TO BUILD SOCIETIES
  52. 52. THANK GOODNESS WE HAD STATISTICS. 
 WE NEEDED TO CLUSTER TRIBES OF SIMILAR PEOPLE 
 TO KEEP BUILDING THEM THE RIGHT PRODUCTS.
  53. 53. INSIGHT 6
 THE ONE WHO KNEW THE CUSTOMERS BEST… SOLD MORE… AND BUILT EMPIRES

  54. 54. SO YOU THINK YOU CAN’T SELL?
  55. 55. WHAT IF WE TOLD YOU THAT…
  56. 56. 1 IN 9* AMERICANS WORK IN SALES?
*STATISTIC
  57. 57. AND THE OTHER 8… HAVE TO MOVE PEOPLE*, SOMEHOW, EVERY DAY
 *DANIEL PINK - SELLING IS HUMAN
  58. 58. SO NO MATTER WHAT….YOU SELL. 
 EVERY DAY. 
 ADMIT IT. OWN IT. LOVE IT.
  59. 59. WHAT DID WE LEARN?
  60. 60. YES! WE ARE TESTING YOU. THAT IS A SCIENTIFICALLY PROVEN* WAY TO LEARN. *HOW WE LEARN: THE SURPRISING TRUTH ABOUT WHEN, WHERE, AND WHY IT HAPPENS - BEN CAREY
  61. 61. AS WE WALK THE EARTH… WE CREATE NEW LINKS
 THAT CAN BE CALLED UPON LATER.
  62. 62. EVERYTHING AND EVERYONE IS LINKED IN THIS UNIVERSE.
  63. 63. WE JUST NEED TO: LOOK LISTEN SMELL TOUCH TASTE STAND TALL! ASK
  64. 64. AND COUNT.
  65. 65. THEN YOU WILL COUNT THE MONEY
  66. 66. WHEN YOU LOOK INSIDE…
 UNDER THE HOOD…
 YOU 
 FIND WISDOM
  67. 67. INSIGHT=WISDOM
  68. 68. A CUSTOM IS A HABIT. 
 WE WANT CUSTOMERS TO BUY OUR PRODUCTS AND OUR IDEAS..AGAIN AND AGAIN.
 
 LIKE A HABIT.
  69. 69. SHALL WE SAY SOMETHING WISE? 
 
 WHAT IS OUR INSIGHT? 
 OUR WISDOM?
  70. 70. WE MAY HAVE OUR EMPIRES. BUT THOSE EMPIRES WILL FADE. 
 OUT OF MEMORY
  71. 71. WITHOUT CUSTOMER WISDOM.
  72. 72. ONE MORE THING…
  73. 73. STORIES HAVE PRIMAL POWER
  74. 74. ANALOGIES ARE STORIES THAT CREATE LINKS TO OLD CONCEPTS TO HELP US UNDERSTAND NEW CONCEPTS.

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