1. 5 Digital Marketing
Tactics to Get More
Franchise Customers
PRESENTER: Josh Ades
MODERATOR: Alex Vaccaro

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Connectivity
Josh Ades
Content Marketing Manager
BUSINESS OBJECTIVES FOR CLIENTS:
Provide marketers with engaging content that focuses on the specific needs of
businesses that have physical locations
BIO:
- Former co-leader Los Angeles Hubspot user group
- Joined Connectivity in 2014 to oversee content creation and strategy
- Drives online leads (and an ‘03 Prius)

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#Connectivity5
Tweet to Win $50 Gift Card
Follow us:
@connectivityinc

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5 Tips
1. Exist Everywhere
2. Optimize Location Pages
3. Be Consistent
4. Email & Post Smarter
5. Create Content
6. Q&A

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Customer Experience
The common thread behind
each of these marketing tactics
is customer experience. If you
keep customers delighted, they
will keep coming back
(and bring people, too).

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Exist
Everywhere1

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Don’t be found
in the last place
someone looks
1. EXIST EVERYWHERE

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What is an online listing?
1. EXIST EVERYWHERE

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1. EXIST EVERYWHERE
The Funeral Home
BY CLAIMING LISTINGS EVERYWHERE ONLINE:
• One location saw site impressions increase 846% in one month
• Another location saw an increase of 186% over a year
• Increased site traffic improved organic results
• More customers interacted, business improved across the board

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Optimize
Location
Pages
2

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2. OPTIMIZE LOCATION PAGES
You get a page
and you get a
page and you
get a page

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2. OPTIMIZE LOCATION PAGES
Name,
Address,
Phone (NAP)

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2. OPTIMIZE LOCATION PAGES
Real
Photos

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2. OPTIMIZE LOCATION PAGES
Categories

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2. OPTIMIZE LOCATION PAGES
Keywords

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2. OPTIMIZE LOCATION PAGES
Social in
Search Results

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2. OPTIMIZE LOCATION PAGES
Keys to
Facebook
Optimization

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2. OPTIMIZE LOCATION PAGES

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Be
Consistent
3

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1. BE CONSISTENT

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1. BE CONSISTENT

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1. BE CONSISTENT

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1. BE CONSISTENT
There’s a new breed of customer.
They are social, mobile, and always connected. They want answers
in context, wherever they are, on every device. Not only do they
expect to receive service on the channel of their choice, they expect
to receive a consistent experience as they move back and forth
between channels.
FROM: https://www.salesforce.com/blog/2014/06/consistent-customer-service.html

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Email and
Post Smarter
4

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4. EMAIL AND POST SMARTER
Be at the right
place at the
right time

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4. EMAIL AND POST SMARTER
Always have
the customer
in mind

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4. EMAIL AND POST SMARTER
Shifting the
balance

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Create
Content
5

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5. CREATE CONTENT
Who is
responsible?

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5. CREATE CONTENT
1. CONSIDER YOUR EXPERTISE
Tips for baking at altitude or saving on A/C bills in warm location
2. SHARE YOUR DAY-TO-DAY
Taking a wine stain out of carpet? Set up your cell phone and tell
us how you do it
3. GET INVOLVED IN LOCAL EVENTS AND SHARE
Tell us what you are up to, share photos
4. DON’T TRY TO MAKE A SALE
Content is educational or builds brand affinity

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5. CREATE CONTENT
Own it

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Listings
Management
Opinion
Monitoring
Marketing
Automation &
Insights
Connectivity Products

33. Q&A
#ConnectivityRules