Crescendus™ | Making Marketing Programs Matter
Most Marketing Programs are all about activities and they usually lose focus concerning their company's central strategic goals. Here, we list how to bring back marketing programs to relevance and highlight some of the following issues-
1. Linking to Strategy
2. Learning Tradeoffs
3. Dynamic Experimentation of Hypothesis
4. Soliciting Feedback
5. Quantifying ROI
We believe that this presentation will be relevant for all Sales & Marketing departments at all companies (B2B or B2C). In addition, CEOs and CFOs may also use this presentation to have an open dialogue with Marketing regarding their expectations and how to streamline things between tangible and intangible metrics.