Social gaming refers to playing games as a way of social interaction rather than alone. It includes casual, board, multiplayer, role playing, and alternative reality games. Online gaming has grown over 1300% in the Middle East since 2000, attracting many users. Gaming can increase learning skills like muscle memory and competitive spirit. Zynga is a social gaming platform known for games played with friends on websites, phones, and online. It was founded in 2007 and popular games include Farmville. Zynga was initially criticized for "scam ads" but now screens all third party ads to ensure a fun user experience.

1. Connecting the world through
games: Zynga

2. What is social gaming?
• Social gaming commonly refers to playing games as a way
of social interaction, in opposition to playing games in
solitude
• It includes many types such as:
 Social casual games
 Board games
 Multi player video games
 Role playing games
 Miniature war gaming
 Alternative reality games

3. Online gaming in the Arab culture
Muhannad Ebwini, General Manager of OneCard, said: "Internet
usage in the Middle East has grown more than 1,300% from the year
2000 to the present, with many users attracted to online gaming. Given
the region's mainly young population and aggressive investments into
IT infrastructure, internet gaming has the potential to become a major
income generator in this part of the world. The Arab gaming sector
needs to explore opportunities and broaden its market so that it can
keep pace with the exponential growth in global online gaming and
eventually become one of this rapidly evolving industry's key
markets."

4. Online gaming and education
• Gaming is known to increase muscle memory, and increase
the internal and external competitive spirit related to
learning opportunities.
• Moreover, social gaming could be easily understood by
learners where they stimulate real life problems.

5. • Eureka, a worldwide education concept that is new in the
UAE is expected to draw attention and be installed in
different academic institutions in the UAE.
• It has been adopted by five schools and two colleges,
including the College of Medicine, Sharjah, and Zayed
University, Dubai, during the year of 2010.

6. What is ?

7. • Zynga is basically a social networking games platform. It is known for
producing online games which can be played with friends and other people
across various platforms such as, social networking websites, mobile
phones, and on the web.
• Zynga was first founded in July 2007 by Mark Pincus, Scott Sale, Kyle
Stewart and John Doerr. The company named "Zynga" came from an
American bulldog that was once owned by Mark Pincus. Therefore, they
used the bulldog as their symbol.

8. • The games developed by Zynga range from farming, to
playing poker, building a business empire, fishing and many
more
• In 2010 alone, they were recorded to have made over $450-
$600 million in sales.
• For instance, Farmville has more than 60 million
active users alone

9. Games by Network

11. Zynga’s Business Model:
• Support
 It is supported through two means; direct credit card
payments and partner businesses.
 “Energy” elements

12. Why/How is it successful?
• Its cost effective
• Its appeal to people needs and wants
• Sticky games
• Using the portal of Facebook
• Using capital resources wisely

13. What does Scads (scam ad) mean?
• A Scad is a blend of the words scam and advertisement,
which refers to internet spam.
• Scam ads attract consumers to click on their site using a
brand name or an outrageous deal while in turn providing
suspect products and deals.

14. • During Zynga's first years in the market, it was criticized for
its scads.
• On October 31, 2009 from TechCrunch said that "Zynga
intentionally worked with scam advertisers, and that lead
generation made up a third of Zynga's revenue".
• Several law suits were filed against Zynga for promoting
such offers.
• Zynga removed all ads for a time, relying only on direct
purchase of game currency, then began reintroducing third
party ads only after they had been screened.

15. ‘s relation with

16. Advertise in ?

17. • Zynga's mission is to connect the world
through games but in a socially fun approach.
• Therefore the ads should contribute to and be
consistent with the overall user fun
experience.

18. Zynga's advertising guidelines
• Advertising Compliance: Third Party Website Ad
Guidelines
• Zynga Trademarks and Intellectual Property
• Ad Copy and Image Content
• Landing page / Destination URLs
• Prohibited Ad Categories and Content
• Discounts, bonuses, free offers
• Subscription Services
• Data and Privacy

19. Thank you for listening !