Melanie Phung's SEO presentation from #confab12. Using PBS as a case study, this deck outlines a plan for getting SEO done inside a large, decentralized organization even if you don't have a large team or budget.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
How increase your website visibility ? by Naguib TOIHIRINaguib TOIHIRI
This presentation includes tips to optimize a website visibility, as well as free tools offered by Google. This training was provided during the 7th edition of the HEC Entrepreneurship University (http://appli6.hec.fr/ude2013/)
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
1.Why Keyword research
2.Insertion Of Keywords
3. How to select relevant Keywords to my business
4. Search Operators that helps in keyword Research and competitor analysis.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
SEO is a unique audience development system in that it is impacted by so many other trades.
This is a quick deck with some insights into common ways other trades can impact factors of search engine optimization.
* Not meant to be comprehensive.
http://profitableinvestingtips.com/profitable-investing-tips/why-are-shipping-stocks-up
Why Are Shipping Stocks Up?
A surprise result of the election of Donald Trump is that shipping stocks are up. This is the guy who promises a trade war with China and Mexico if not everyone else. Forbes writes about the Donald Trump shipping stock boom.
Euroseas is a tiny Greek shipping company with a fleet of 12 vessels and a penny stock traded on Nasdaq. On Tuesday, Euroseas’ shares rose by 100%. Since Donald Trump was elected president, Euroseas’ stock has nearly quadrupled. Seanergy Maritime, another small dry bulk shipping company that moves grain and coal, saw its shares soar by 75% on Tuesday. Shares of DryShips, a Greek shipping company that recently looked like it could be headed for bankruptcy, have climbed by 1,400% since Election Day.
What is going on here? It would appear that people are expecting an economic boom in the USA. We recently asked how the market would respond to a Trump victory.
Trump is essentially proposing another round of supply side economics in which taxes are cut, especially for the wealthy, with the intent that subsequent investment generates more jobs and wealth.
There is talk that he will also cut a deal to reduce taxes on money repatriated from offshore accounts by US corporations. Why shipping stocks are up is because traders believe that tax cuts, repatriated money and infrastructure spending will drive the American economy higher. That means more imported raw materials and, perhaps, more sales overseas. That latter part, however, is problematic. Supply side programs often lead to inflation and we questioned if how the market would respond to inflation.
How increase your website visibility ? by Naguib TOIHIRINaguib TOIHIRI
This presentation includes tips to optimize a website visibility, as well as free tools offered by Google. This training was provided during the 7th edition of the HEC Entrepreneurship University (http://appli6.hec.fr/ude2013/)
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
1.Why Keyword research
2.Insertion Of Keywords
3. How to select relevant Keywords to my business
4. Search Operators that helps in keyword Research and competitor analysis.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
SEO is a unique audience development system in that it is impacted by so many other trades.
This is a quick deck with some insights into common ways other trades can impact factors of search engine optimization.
* Not meant to be comprehensive.
http://profitableinvestingtips.com/profitable-investing-tips/why-are-shipping-stocks-up
Why Are Shipping Stocks Up?
A surprise result of the election of Donald Trump is that shipping stocks are up. This is the guy who promises a trade war with China and Mexico if not everyone else. Forbes writes about the Donald Trump shipping stock boom.
Euroseas is a tiny Greek shipping company with a fleet of 12 vessels and a penny stock traded on Nasdaq. On Tuesday, Euroseas’ shares rose by 100%. Since Donald Trump was elected president, Euroseas’ stock has nearly quadrupled. Seanergy Maritime, another small dry bulk shipping company that moves grain and coal, saw its shares soar by 75% on Tuesday. Shares of DryShips, a Greek shipping company that recently looked like it could be headed for bankruptcy, have climbed by 1,400% since Election Day.
What is going on here? It would appear that people are expecting an economic boom in the USA. We recently asked how the market would respond to a Trump victory.
Trump is essentially proposing another round of supply side economics in which taxes are cut, especially for the wealthy, with the intent that subsequent investment generates more jobs and wealth.
There is talk that he will also cut a deal to reduce taxes on money repatriated from offshore accounts by US corporations. Why shipping stocks are up is because traders believe that tax cuts, repatriated money and infrastructure spending will drive the American economy higher. That means more imported raw materials and, perhaps, more sales overseas. That latter part, however, is problematic. Supply side programs often lead to inflation and we questioned if how the market would respond to inflation.
G5 planeacion-programacion y control de proyectosMayra Alejandra
Este trabajo ha sido elaborado con fines académicos, para cubrir todos los temas desarrollados en la asignatura de Planeación, Programación Y Control De Proyectos de la Maestría en Ciencias de la administración de la Construcción impartida por el Instituto Tecnológico de Santo Domingo (INTEC).
Content Strategy: The Key to Effective Web Content (HighEdWeb 2010)Rick Allen
Content is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element that we rely on to attract, inform, engage, and retain site visitors? Answer: content is massive, political, and time-consuming. A college website contains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. Web content strategy is an essential discipline that author Kristina Halvorson defines as "the practice of planning for the creation, delivery, and governance of useful, usable content." In this session, learn how to implement and maintain effective content that drives marketing, engages users, and increases website conversions.
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
See Part 1 here: http://www.youtube.com/watch?v=OIzocGBwZ4E
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
The Basic Principles of Content Marketing and SEO to Generate More Inbound LeadsRyan Hanley
Done right content marketing and SEO allow your business to get found in search at the exact moment consumers need your product. Understanding the basic principles of content marketing and SEO builds a solid foundation to generate more inbound leads...
Content Writing Course in Chandigarh Join Nowasmeerana605
Content is successful when it strikes a balance. It needs to offer something valuable to the reader and should be enjoyable to consume. Structure ensures coherence, while a clear call-to-action tells the reader how to engage further.
LSA Bootcamp Charlotte: SEO Fundamentals for Business Owners (Command Partners)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
As a growth hacker learn how to combine the science behind optimising your website using SEO and using the inbound marketing tools to help you achieve your growth goals, whether you are a startup or an established business.
In this presentation we cover:
Rules for growth
Buyer behaviour
Digital Push & Pull
Inbound Marketing
SEO (Search Engine Optimisation)
Content Marketing and Thought LeadershipMark Lewis
Customers are increasingly serving them selves in the purchasing cycle. Content Marketing can help put your offerings on the radar and increase your lead generation. Here's few tips to how to get started.
Google In 2015 & Authority Content To Increase Traffic & Conversionssemrush_webinars
Google, and the web, is changing and unless you update your old SEO strategies you will be penalised and pushed further down the rankings. In this webinar you will discover what Google is looking for in 2015 and a 3 step formula to triple your traffic. Throw away those old strategies of spammy blog comments, press releases and blog networks - there is a better, long lasting and highly profitable way of to do SEO.
The Intelligent Website Marketing RevolutionBrent Bice
In this presentation we explore three basic principals of content marketing and provide action items for getting started. We also discuss Drupal, the content management system LevelTen uses to get the most from our marketing efforts.
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
Content Creator
In the fast-paced digital era, being a content creator is not just a hobby; it's a dynamic role that shapes online landscapes. As we delve into the intricacies of content creation, we aim to provide an in-depth exploration that goes beyond the surface, offering valuable insights to both novices and seasoned creators. Let's embark on this journey together, navigating through the nuances of crafting compelling content that captivates audiences and stands out amidst the digital noise.
Dashy: The Best New Tab Dashboard
Dashy New Tab Dashboard
Dashy New Tab Dashboard
Dashy New Tab Dashboard
Content creator
Crafting Irresistible Content: The Art and Science
Understanding Your Audience
To kickstart your journey as a content creator, it's imperative to decipher the intricacies of your target audience. Who are they? Conduct thorough research to tailor your content in a way that resonates with your audience on a profound level. This not only ensures engagement but also fosters a loyal following.
Keyword Mastery: The Key to Visibility
In the vast expanse of the internet, keyword optimization is your beacon of visibility. As a savvy content creator, integrate relevant keywords seamlessly into your content. Ditch the forced approach; instead, let keywords flow naturally within the narrative, enhancing the overall reading experience while optimizing for search engines.
Elevating Your Content Creation Game: Pro Tips
Visual Appeal: The Power of Multimedia
In the era of visual supremacy, don't underestimate the impact of multimedia. Whether it's engaging images, informative infographics, or captivating videos, incorporating multimedia elements elevates your content's appeal. Not only does this enhance user experience, but it also signals to search engines that your content is rich and diverse.
Consistency is Key
As a content creator, consistency is your silent ally. Regularly updating your platform with fresh, relevant content establishes authority in your niche. Search engines adore consistency, and so does your audience. Develop a content calendar that aligns with your audience's expectations, creating a rhythm that keeps them coming back for more.
Navigating the SEO Landscape: Outranking the Competition
Analyzing the Competition
To outrank competitors, understanding their strategies is paramount. Identify the top-ranking content in your niche, dissect their approach, and discern the gaps you can fill. This strategic analysis lays the foundation for a content creation plan that not only meets but exceeds user expectations.
Mastering On-Page SEO
Your journey as a content creator intersects with the intricate world of on-page SEO. Craft compelling meta descriptions, optimize title tags, and ensure a seamless user experience. A well-optimized page not only appeals to search engines but also enhances user engagement, catapulting your content to the forefront of search results.
The Future of Content Creation: Staying
Similar to CONFAB2012 - SEO at Large Organizations (20)
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
6. Challenges
at
the
Enterprise
Level
• Structure
–
highly
distributed
• Understanding
and
speaking
to
differing
goals
• Publishing
workflows:
– Multiple
editorial
teams
– Many
different
CMSs
– Unique
content
and
IA
approaches
to
suit
divergent
needs
• Varying
levels
of
expertise
and
staffing
12. Motivation:
Making
it
Matter
• Google
is
still
the
top
driver
of
traffic
to
content-‐rich
sites
• SEO
helps
you
reach
new
audiences
when
they
are
looking
for
content
• Organic
traffic
is
high-‐quality
traffic
• Strong
SEO-‐based
traffic
is
self-‐sustaining
14. Building
a
“virtual
team”
• Focus
on
a
consistent
message
• Repeat
as
necessary
• Find
your
allies
• Empower
everyone
to
“think
like
an
SEO”
• Communicate
the
success
stories
25. What
it
means
to
+ Be
more
relevant
+ Be
more
authoritative
+ Be
more
findable
…
in
the
eyes
of
GOOGLE
26. Be
More
Relevant
We
need
to
make
sure
that
search
engines
understand
why
our
content
should
be
shown
for
specific
queries.
We
need
to
understand
what
queries
are
relevant
to
our
content.
34. SEO
Authority
Improve
quantitative
signals
that
your
page
and
site
are
authoritative
on
a
topic
• Relevant
Inbound
links
• Brand
and
reputation
• Social
media
shares
35.
36. Be
More
Findable
We
need
to
make
it
easy
for
search
engines
to
find
(and
understand)
our
content
37. What
does
your
content
look
like
to
a
machine?
• Is
text
accessible/readable?
• Does
your
code
use
proper
semantic
markup?
• What
microformats
could
you
be
using?
• Does
your
IA
and
labeling
properly
reflect
content
themes
and
priorities?
• Is
the
CMS
configured
to
avoid
duplicate
content?
• Is
content
properly
exposed
(or
hidden)
• Are
your
XML
feeds,
server
responses
and
robots
declarations
in
order?
39. Build
Your
SEO
Toolkit:
The
Essentials
• Keyword
Research
Tool
• Content
Mapping
Spreadsheet
• Backlink
Research
Tool
• Analytics
Package
• Google
Webmaster
Tools
Image
by
grendelkhan.
Used
under
CC.
40.
41.
42. We
Have
the
Same
Goals…
+ Be
more
findable
+ Be
more
relevant
+ Be
more
authoritative
_____________________
=
Attract
a
bigger,
qualified
audience