Conduct an External Environmental Scan for your selected company. Identify and Select key trends in the social and task environments which offer threats and opportunities to the organization. Organize the scan by placing the key trends into columns of threats, opportunities, or both. Solution STRENGTHS WEAKNESSES OPPORTUNITIES Opportunity-Strength (OS) Strategies Use strengths to take advantage of opportunities Opportunity-Weakness (OW) Strategies Overcome weaknesses by taking advantage of opportunities THREATS Threat-Strength (TS) Strategies Use strengths to avoid threats Threat-Weakness (TW) Strategies Minimize weaknesses and avoid threats .