MTV has promoted music videos since the 1980s by playing videos on dedicated channels targeting specific music genres. While other institutions now also promote music videos, MTV has adapted by expanding its genre-specific channels and shows. Social media is also increasingly used to promote music videos through sharing of video clips and promoting artists' accounts. YouTube and VEVO further enable widespread access to full music videos, helping artists promote their songs.

1. Music video institutions and
how they promote music
videos.
Luke Bodenham.

2. • MTV is a television channel (Music Television) that has been around since the 80’s aimed atMTV is a television channel (Music Television) that has been around since the 80’s aimed at
males and females in their teens through to their 20’s. The channels main purpose is tomales and females in their teens through to their 20’s. The channels main purpose is to
promote artists and their music videos, the channel was originally one of the first places thatpromote artists and their music videos, the channel was originally one of the first places that
you would see an artist music video but now due to the increase in other institutions they haveyou would see an artist music video but now due to the increase in other institutions they have
became available on further platforms but MTV have still managed to compete with the newbecame available on further platforms but MTV have still managed to compete with the new
institutions by branching out to wider genres of music allowing them to make specific channelsinstitutions by branching out to wider genres of music allowing them to make specific channels
with the sole purpose to show that genre of music from artists included in that specific genre.with the sole purpose to show that genre of music from artists included in that specific genre.
MTV have played a massive part in the promotion of music videos especially now you can seeMTV have played a massive part in the promotion of music videos especially now you can see
a channel devoted to one genre, this has helped artists get recognised and even more populara channel devoted to one genre, this has helped artists get recognised and even more popular
after been shown on the channel. MTV also now show different shows that their audience canafter been shown on the channel. MTV also now show different shows that their audience can
relate to and will entertain the target audience that they have always aimed for, this has alsorelate to and will entertain the target audience that they have always aimed for, this has also
gained them more popularity and increased views on the other music channels that will thengained them more popularity and increased views on the other music channels that will then
have a further effect on the artist that they are showing.have a further effect on the artist that they are showing.
80’s 90’s 2000

3. • Social media is growing massively and has always been popular when it comes to advertising. WithSocial media is growing massively and has always been popular when it comes to advertising. With
recent updates and introductions of new forms of social media the sharing of videos has became arecent updates and introductions of new forms of social media the sharing of videos has became a
lot easier and popular. Many artist now use these forms of social media to release short clips if thelot easier and popular. Many artist now use these forms of social media to release short clips if the
music video, clips of them working in a studio or working on the song, all to advertise the song ormusic video, clips of them working in a studio or working on the song, all to advertise the song or
music video. Almost every artist nowadays is on at least one form of social media and some aremusic video. Almost every artist nowadays is on at least one form of social media and some are
also now using the new forms to advertise themselves and their music. Artists will use this as thealso now using the new forms to advertise themselves and their music. Artists will use this as the
majority of their fans will be on these social media sites like Twitter, Facebook, Instagram andmajority of their fans will be on these social media sites like Twitter, Facebook, Instagram and
Vine. The artists will also have a big following of their fans on these sites so they will be seeingVine. The artists will also have a big following of their fans on these sites so they will be seeing
everything that the artist posts, this is why we are going to advertise our artists social media linkseverything that the artist posts, this is why we are going to advertise our artists social media links
on the magazine advertisement as this will also reach out to our target audience.on the magazine advertisement as this will also reach out to our target audience.
• YouTube and VEVO are also massive ways that artists promote their music and the videos, VEVOYouTube and VEVO are also massive ways that artists promote their music and the videos, VEVO
begin a dedicated programme just for music video, with both sites becoming two of the biggestbegin a dedicated programme just for music video, with both sites becoming two of the biggest
sites on the internet with videos being watched all the time, artists now share almost all of theirsites on the internet with videos being watched all the time, artists now share almost all of their
music on these channels to promote the songs gaining more popularity as it allows almost anyonemusic on these channels to promote the songs gaining more popularity as it allows almost anyone
to see the music they are producing.to see the music they are producing.