The document discusses various aspects of music videos including their purposes, production elements, and analysis techniques. It notes that music videos are intended to promote artists and songs, increase audience reach, and showcase an artist's style and brand. Technical elements like camerawork, editing, mise-en-scene, and genre characteristics are described for analyzing videos. The document also compares how mainstream pop acts like One Direction create high-budget, formulaic videos versus more niche artists like Animal Collective who employ low budgets and obscure intentions.
The document discusses the purposes and techniques used in music videos by comparing videos from mainstream boy band One Direction and niche experimental band Animal Collective. It finds that One Direction videos have higher production quality, feature the band prominently, and aim to expand their large teenage fanbase, while Animal Collective videos have lower budgets, obscure the band, and prioritize creative expression over mass appeal. The document analyzes differences in video styles, techniques, representation of the artists, and intended audiences between the mainstream and niche approaches.
The document discusses the purposes and techniques used in music videos by comparing videos from mainstream boy band One Direction and niche experimental band Animal Collective. It finds that One Direction aims to expand their large teenage fanbase through high production quality videos that showcase the band's public identity, while Animal Collective prioritizes creative, low-budget videos that obscure the band's appearance to maintain a private identity for their limited audience.
The document discusses the purposes and techniques used in music videos by comparing videos from One Direction and Animal Collective. One Direction's videos have higher production quality and feature the band to appeal to a mainstream teenage audience. Animal Collective's videos have lower budgets, focus more on editing techniques over production values, and obscure the band's identities to target a niche audience. The document analyzes how the two bands' different approaches indicate their strategies for representing themselves and expanding their audiences through music videos.
Music videos employ deliberate visual and technical codes to appeal to targeted audiences and fulfill various purposes. Mainstream artists like One Direction produce highly produced, formulaic videos featuring the band to promote their music to a wide audience in an easily understandable way. In contrast, more niche artists like Animal Collective create obscure, artistically focused videos with low budgets that require more active viewer engagement and have narrower appeal. Bands develop recognizable brands across their videos reflecting their style and ideas to define themselves for fans. Elements like camerawork, editing, mise-en-scene, and intertextual references are chosen intentionally to shape meaning in a music video.
1. One Direction's music videos have a high production quality and feature the band members prominently to appeal to their large teenage fan base and reinforce their public identity.
2. Animal Collective's music videos have a lower production quality and obscure the band members' faces and bodies, indicating their preference for a more private identity. Their videos focus more on editing, lighting, and visual effects than prominent features of the band themselves.
3. The two bands thus employ contrasting strategies in their music videos - One Direction aims for mainstream popularity through accessibility, while Animal Collective takes a more niche approach through a darker, more abstract and less accessible style that appeals more to existing fans than new audiences.
Music videos employ deliberate visual and technical codes to appeal to targeted audiences and fulfill various purposes. Mainstream artists like One Direction produce highly produced, formulaic videos featuring the band to promote their music to a wide audience in an easily understandable way. In contrast, more niche artists like Animal Collective create obscure, artistically focused videos with low budgets that require more active viewer engagement and have narrower appeal. Bands develop recognizable brands across their videos reflecting their style and identity to define themselves for fans.
1. Kid Rock aims his music videos at teenagers and adults who enjoy rock music. He cultivates an image of a tough biker through his costume choices of leather jackets, fur coats, and leopard print.
2. The music video for "American Badass" uses various visual and technical codes to appeal to Kid Rock's target audience. It features quick camera shots and movement to match the fast-paced song, as well as a variety of performers from children to adults.
3. The core purposes of music videos are to promote the artist and their song, increase their audience reach, and clearly showcase their style and genre to attract similar fans. Labels aim to fulfill these purposes to expand commercial
1. Kid Rock aims his music videos at teenagers and adults who enjoy rock music. He cultivates an image of a tough biker through his costume choices of leather jackets, fur coats, and leopard print.
2. The music video for "American Badass" uses various visual and technical codes like quick camera shots, angles that emphasize movement, and editing that matches the fast pace of the song. These elements are deliberately chosen to appeal to Kid Rock's target audience.
3. Music videos serve the core purposes of promoting the artist and their song, increasing their audience, and better representing their style and genre. Labels and artists achieve this through creative input that reflects the artist's identity and branding deals
The document discusses the purposes and techniques used in music videos by comparing videos from mainstream boy band One Direction and niche experimental band Animal Collective. It finds that One Direction videos have higher production quality, feature the band prominently, and aim to expand their large teenage fanbase, while Animal Collective videos have lower budgets, obscure the band, and prioritize creative expression over mass appeal. The document analyzes differences in video styles, techniques, representation of the artists, and intended audiences between the mainstream and niche approaches.
The document discusses the purposes and techniques used in music videos by comparing videos from mainstream boy band One Direction and niche experimental band Animal Collective. It finds that One Direction aims to expand their large teenage fanbase through high production quality videos that showcase the band's public identity, while Animal Collective prioritizes creative, low-budget videos that obscure the band's appearance to maintain a private identity for their limited audience.
The document discusses the purposes and techniques used in music videos by comparing videos from One Direction and Animal Collective. One Direction's videos have higher production quality and feature the band to appeal to a mainstream teenage audience. Animal Collective's videos have lower budgets, focus more on editing techniques over production values, and obscure the band's identities to target a niche audience. The document analyzes how the two bands' different approaches indicate their strategies for representing themselves and expanding their audiences through music videos.
Music videos employ deliberate visual and technical codes to appeal to targeted audiences and fulfill various purposes. Mainstream artists like One Direction produce highly produced, formulaic videos featuring the band to promote their music to a wide audience in an easily understandable way. In contrast, more niche artists like Animal Collective create obscure, artistically focused videos with low budgets that require more active viewer engagement and have narrower appeal. Bands develop recognizable brands across their videos reflecting their style and ideas to define themselves for fans. Elements like camerawork, editing, mise-en-scene, and intertextual references are chosen intentionally to shape meaning in a music video.
1. One Direction's music videos have a high production quality and feature the band members prominently to appeal to their large teenage fan base and reinforce their public identity.
2. Animal Collective's music videos have a lower production quality and obscure the band members' faces and bodies, indicating their preference for a more private identity. Their videos focus more on editing, lighting, and visual effects than prominent features of the band themselves.
3. The two bands thus employ contrasting strategies in their music videos - One Direction aims for mainstream popularity through accessibility, while Animal Collective takes a more niche approach through a darker, more abstract and less accessible style that appeals more to existing fans than new audiences.
Music videos employ deliberate visual and technical codes to appeal to targeted audiences and fulfill various purposes. Mainstream artists like One Direction produce highly produced, formulaic videos featuring the band to promote their music to a wide audience in an easily understandable way. In contrast, more niche artists like Animal Collective create obscure, artistically focused videos with low budgets that require more active viewer engagement and have narrower appeal. Bands develop recognizable brands across their videos reflecting their style and identity to define themselves for fans.
1. Kid Rock aims his music videos at teenagers and adults who enjoy rock music. He cultivates an image of a tough biker through his costume choices of leather jackets, fur coats, and leopard print.
2. The music video for "American Badass" uses various visual and technical codes to appeal to Kid Rock's target audience. It features quick camera shots and movement to match the fast-paced song, as well as a variety of performers from children to adults.
3. The core purposes of music videos are to promote the artist and their song, increase their audience reach, and clearly showcase their style and genre to attract similar fans. Labels aim to fulfill these purposes to expand commercial
1. Kid Rock aims his music videos at teenagers and adults who enjoy rock music. He cultivates an image of a tough biker through his costume choices of leather jackets, fur coats, and leopard print.
2. The music video for "American Badass" uses various visual and technical codes like quick camera shots, angles that emphasize movement, and editing that matches the fast pace of the song. These elements are deliberately chosen to appeal to Kid Rock's target audience.
3. Music videos serve the core purposes of promoting the artist and their song, increasing their audience, and better representing their style and genre. Labels and artists achieve this through creative input that reflects the artist's identity and branding deals
The document provides information about music video production and completing a case study analysis of music videos. It outlines three tasks for the case study: 1) the purposes of music videos in terms of promotion, branding, and sales; 2) common styles, techniques and conventions used in music video production like camerawork, editing, and special effects; 3) analyzing a minimum of three music videos considering the information from tasks 1 and 2. It encourages adding images and links from video examples and following points with explanations and further sources.
This document provides guidance for a case study on music video production. It outlines four learning outcomes, including understanding the purposes and styles/techniques of music videos. It splits the case study into three tasks: 1) the purposes of music videos and artist branding strategies, 2) styles, techniques and conventions, and 3) a case study analyzing at least three music videos. The document provides example questions to answer for each task and notes on completing the case study, emphasizing the use of images and examples to support points.
This document provides guidance for a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires analyzing at least three music videos considering Tasks 1 and 2. The document provides learning outcomes, assessment criteria, and tips for completing the case study. It includes questions to help structure responses for Tasks 1 and 2 regarding music video purposes, branding, synergy, techniques, genres and intertextuality.
Ed Sheeran's music video for "Galway Girl" tells the story of how he met a girl in Galway, Ireland as depicted in the song's lyrics. The video uses techniques like close-ups and dynamic camerawork to follow the girl's movements and show her emotions. It incorporates Irish culture through dance scenes and references Rolling Stone magazine. The go-pro style camerawork from Sheeran's perspective and sped-up footage editing help portray the narrative. Overall, the video aims to represent the song through a visual story that immerses viewers in the experience.
The document discusses how the media product follows conventions of the indie music genre. It investigates forms of existing indie music videos and applies them, including choosing a narrative structure common in indie videos. Elements like costumes, locations, editing and lack of effects emulate typical indie genre conventions. While some conventions are followed, others are challenged, like avoiding common negative youth stereotypes in the portrayal of the characters. The overall design of the album and advertisements also conform to conventions like minimalist layouts in font choice and information included.
Music videos serve several purposes: to make money for the record company, provide a visual to accompany the song to help audiences remember it, introduce artists, and give context to the song's meaning. Part of promoting an artist involves crafting an image through their videos. For example, Miley Cyrus' videos portray a rebellious teenager persona. Music videos also extend the life of songs and income for artists by promoting them long after albums are released. Rihanna's "Umbrella" video contributed to the song's commercial success. New outlets like YouTube have expanded how labels can distribute videos to promote artists. Videos can also promote other media like movies through product placement. The number of YouTube views a video gets now impacts
The document discusses how the media product follows conventions of the indie music genre. It investigates forms of existing indie music videos and applies them, including choosing a narrative structure common in indie videos. Elements like costumes, locations, editing and layout are chosen to be conventional for indie. Some conventions are challenged, like not using special effects and positively portraying youth. The goal is to create a media product that fits the genre successfully while challenging some expectations.
This music video case study analyzes several videos by pop artist Ariana Grande. It discusses the style and techniques used in her song "7 Rings," including smooth camera movements, a range of shots, minimal editing, and stylized lighting with pink and blue hues representing different meanings. The video also adheres to pop conventions through its focus on Grande and female dancers in party outfits promoting wealth and style. Locations include a pink-themed front garden, a kitchen with reflective glass pillars, and a dollhouse-sized room, with cultural references to sushi. The analysis applies critical approaches around atmosphere, camerawork, lighting, performers, and locations to understand meanings and pop genre conventions.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen, and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, emphasizing the pink theme and contrasting blue. Grande references Japanese culture with sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and themes.
Ariana Grande's "7 Rings" music video employs various stylistic techniques and conventions. The camerawork uses a range of smooth shots without abrupt movements to create a clean, impressionistic atmosphere. Special effects are utilized in scenes featuring neon lights and patterns. Pink and blue lighting is used to convey positive and negative meanings respectively. The video primarily features Grande and other female performers in party outfits, emphasizing wealth through jewelry. Scenes take place in the garden, kitchen, and dollhouse room of a large home, making prominent use of the color pink and Japanese cultural references.
Jump cuts are used to remove any unnecessary footage and
keep the pace of the video moving quickly. This helps keep the audience
engaged.
Slow motion shots are often used during emotional parts of a song to
heighten the drama and intensity of a moment. Seeing actions in slow
motion can draw out emotions.
Split screens are used to show multiple actions happening at once. This
allows more of the story to be told in the same timeframe. It also keeps
the video visually interesting.
Transitions between shots like fades and wipes help join different scenes
together seamlessly. This creates a smooth flow to the video rather than
abrupt cuts.
Repetition of certain shots is used to
Mv case study assignment 01 2020 pro forma[2] read-onlyNatashaSanderson
Jake Bugg's music videos employ various styles and techniques while adhering to indie music video conventions. They feature low budgets but intertextual references to films like This Is England. Camerawork is simple, often following the artist in urban settings. While budgets vary between videos, all showcase Bugg's guitar skills and relate to his genre through production qualities and locations.
This document provides guidance for a case study assignment on music video production. It outlines three tasks: 1) understanding the purposes and strategies of music videos, 2) examining the styles, techniques and conventions of music video production, and 3) analyzing three specific music videos considering the first two tasks. The document notes the learning outcomes of understanding music video purposes and production approaches. It also lists the assessment criteria and provides tips for completing the case study, such as including illustrative images and examples to support points.
This document provides guidance for completing a case study assignment on music video production. It outlines three tasks to be completed: 1) understanding the purposes and strategies of music videos, 2) examining the styles, techniques and conventions of music video production, and 3) conducting a case study analysis of at least three music videos. The document provides questions to answer for each task and notes on how to structure the case study response. Learning outcomes, assessment criteria and tips for illustrating points are also covered.
The document discusses conventions in music videos and how the media product incorporates or challenges these conventions. It notes that editing, mis-en-scene, camerawork, and sound all have conventions in real music videos. The response discusses how the editing, mis-en-scene, and some camerawork in the media product follow conventions by editing to the beat of the song, using black and white consistent with rap videos, and incorporating narrative elements seen in videos like "Same Love". The response also discusses ensuring key information is on the poster and digipak to meet conventions while making the digipak design unique.
1) The document evaluates a music video and its ancillary texts through audience feedback.
2) A questionnaire was administered to 30 people in the target age group of 14-24. It contained closed and open-ended questions about the CD cover, advert, and music video.
3) The results showed that most respondents found the link between the ancillary texts and music video to be clear. They also said the video matched expectations of a typical hip hop video and that they would be willing to watch it after seeing the advert or CD cover.
The document discusses the purposes and techniques of music video production. The three main purposes are to entertain viewers, show the artist's brand/identity, and increase sales. Camerawork techniques discussed include close-ups of the artist's face to feel personal, wide shots to show the setting, and dynamic moving shots for excitement. Editing techniques include fast cut montages of various shots compiled together to make a continuous clip that transitions between shots in rhythm with the music.
The document discusses how a media product uses, develops, and challenges conventions of real media. It analyzes a music video for the song "Walking on the Sun" by Smash Mouth. The video incorporates several typical conventions for music videos, including demonstrating genre characteristics through a narrative storyline and unusual camera shots. It challenges conventions by omitting a live music performance and focusing solely on the narrative. Audience research, including surveys and interviews, informed the video's production to match viewers' preferences. Post-production feedback confirmed the video successfully incorporated intended conventions while maintaining a humorous tone.
The document provides guidance for completing a case study assignment on music video production. It outlines 3 tasks to analyze the purposes of music videos, common styles and techniques, and to conduct a case study on 3 music videos. Notes are provided on illustrating points with images and adding additional slides as needed. The learning outcomes focus on understanding the purpose and conventions of music videos and planning an original music video production.
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
The document provides information about music video production and completing a case study analysis of music videos. It outlines three tasks for the case study: 1) the purposes of music videos in terms of promotion, branding, and sales; 2) common styles, techniques and conventions used in music video production like camerawork, editing, and special effects; 3) analyzing a minimum of three music videos considering the information from tasks 1 and 2. It encourages adding images and links from video examples and following points with explanations and further sources.
This document provides guidance for a case study on music video production. It outlines four learning outcomes, including understanding the purposes and styles/techniques of music videos. It splits the case study into three tasks: 1) the purposes of music videos and artist branding strategies, 2) styles, techniques and conventions, and 3) a case study analyzing at least three music videos. The document provides example questions to answer for each task and notes on completing the case study, emphasizing the use of images and examples to support points.
This document provides guidance for a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires analyzing at least three music videos considering Tasks 1 and 2. The document provides learning outcomes, assessment criteria, and tips for completing the case study. It includes questions to help structure responses for Tasks 1 and 2 regarding music video purposes, branding, synergy, techniques, genres and intertextuality.
Ed Sheeran's music video for "Galway Girl" tells the story of how he met a girl in Galway, Ireland as depicted in the song's lyrics. The video uses techniques like close-ups and dynamic camerawork to follow the girl's movements and show her emotions. It incorporates Irish culture through dance scenes and references Rolling Stone magazine. The go-pro style camerawork from Sheeran's perspective and sped-up footage editing help portray the narrative. Overall, the video aims to represent the song through a visual story that immerses viewers in the experience.
The document discusses how the media product follows conventions of the indie music genre. It investigates forms of existing indie music videos and applies them, including choosing a narrative structure common in indie videos. Elements like costumes, locations, editing and lack of effects emulate typical indie genre conventions. While some conventions are followed, others are challenged, like avoiding common negative youth stereotypes in the portrayal of the characters. The overall design of the album and advertisements also conform to conventions like minimalist layouts in font choice and information included.
Music videos serve several purposes: to make money for the record company, provide a visual to accompany the song to help audiences remember it, introduce artists, and give context to the song's meaning. Part of promoting an artist involves crafting an image through their videos. For example, Miley Cyrus' videos portray a rebellious teenager persona. Music videos also extend the life of songs and income for artists by promoting them long after albums are released. Rihanna's "Umbrella" video contributed to the song's commercial success. New outlets like YouTube have expanded how labels can distribute videos to promote artists. Videos can also promote other media like movies through product placement. The number of YouTube views a video gets now impacts
The document discusses how the media product follows conventions of the indie music genre. It investigates forms of existing indie music videos and applies them, including choosing a narrative structure common in indie videos. Elements like costumes, locations, editing and layout are chosen to be conventional for indie. Some conventions are challenged, like not using special effects and positively portraying youth. The goal is to create a media product that fits the genre successfully while challenging some expectations.
This music video case study analyzes several videos by pop artist Ariana Grande. It discusses the style and techniques used in her song "7 Rings," including smooth camera movements, a range of shots, minimal editing, and stylized lighting with pink and blue hues representing different meanings. The video also adheres to pop conventions through its focus on Grande and female dancers in party outfits promoting wealth and style. Locations include a pink-themed front garden, a kitchen with reflective glass pillars, and a dollhouse-sized room, with cultural references to sushi. The analysis applies critical approaches around atmosphere, camerawork, lighting, performers, and locations to understand meanings and pop genre conventions.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen, and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, emphasizing the pink theme and contrasting blue. Grande references Japanese culture with sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and themes.
Ariana Grande's "7 Rings" music video employs various stylistic techniques and conventions. The camerawork uses a range of smooth shots without abrupt movements to create a clean, impressionistic atmosphere. Special effects are utilized in scenes featuring neon lights and patterns. Pink and blue lighting is used to convey positive and negative meanings respectively. The video primarily features Grande and other female performers in party outfits, emphasizing wealth through jewelry. Scenes take place in the garden, kitchen, and dollhouse room of a large home, making prominent use of the color pink and Japanese cultural references.
Jump cuts are used to remove any unnecessary footage and
keep the pace of the video moving quickly. This helps keep the audience
engaged.
Slow motion shots are often used during emotional parts of a song to
heighten the drama and intensity of a moment. Seeing actions in slow
motion can draw out emotions.
Split screens are used to show multiple actions happening at once. This
allows more of the story to be told in the same timeframe. It also keeps
the video visually interesting.
Transitions between shots like fades and wipes help join different scenes
together seamlessly. This creates a smooth flow to the video rather than
abrupt cuts.
Repetition of certain shots is used to
Mv case study assignment 01 2020 pro forma[2] read-onlyNatashaSanderson
Jake Bugg's music videos employ various styles and techniques while adhering to indie music video conventions. They feature low budgets but intertextual references to films like This Is England. Camerawork is simple, often following the artist in urban settings. While budgets vary between videos, all showcase Bugg's guitar skills and relate to his genre through production qualities and locations.
This document provides guidance for a case study assignment on music video production. It outlines three tasks: 1) understanding the purposes and strategies of music videos, 2) examining the styles, techniques and conventions of music video production, and 3) analyzing three specific music videos considering the first two tasks. The document notes the learning outcomes of understanding music video purposes and production approaches. It also lists the assessment criteria and provides tips for completing the case study, such as including illustrative images and examples to support points.
This document provides guidance for completing a case study assignment on music video production. It outlines three tasks to be completed: 1) understanding the purposes and strategies of music videos, 2) examining the styles, techniques and conventions of music video production, and 3) conducting a case study analysis of at least three music videos. The document provides questions to answer for each task and notes on how to structure the case study response. Learning outcomes, assessment criteria and tips for illustrating points are also covered.
The document discusses conventions in music videos and how the media product incorporates or challenges these conventions. It notes that editing, mis-en-scene, camerawork, and sound all have conventions in real music videos. The response discusses how the editing, mis-en-scene, and some camerawork in the media product follow conventions by editing to the beat of the song, using black and white consistent with rap videos, and incorporating narrative elements seen in videos like "Same Love". The response also discusses ensuring key information is on the poster and digipak to meet conventions while making the digipak design unique.
1) The document evaluates a music video and its ancillary texts through audience feedback.
2) A questionnaire was administered to 30 people in the target age group of 14-24. It contained closed and open-ended questions about the CD cover, advert, and music video.
3) The results showed that most respondents found the link between the ancillary texts and music video to be clear. They also said the video matched expectations of a typical hip hop video and that they would be willing to watch it after seeing the advert or CD cover.
The document discusses the purposes and techniques of music video production. The three main purposes are to entertain viewers, show the artist's brand/identity, and increase sales. Camerawork techniques discussed include close-ups of the artist's face to feel personal, wide shots to show the setting, and dynamic moving shots for excitement. Editing techniques include fast cut montages of various shots compiled together to make a continuous clip that transitions between shots in rhythm with the music.
The document discusses how a media product uses, develops, and challenges conventions of real media. It analyzes a music video for the song "Walking on the Sun" by Smash Mouth. The video incorporates several typical conventions for music videos, including demonstrating genre characteristics through a narrative storyline and unusual camera shots. It challenges conventions by omitting a live music performance and focusing solely on the narrative. Audience research, including surveys and interviews, informed the video's production to match viewers' preferences. Post-production feedback confirmed the video successfully incorporated intended conventions while maintaining a humorous tone.
The document provides guidance for completing a case study assignment on music video production. It outlines 3 tasks to analyze the purposes of music videos, common styles and techniques, and to conduct a case study on 3 music videos. Notes are provided on illustrating points with images and adding additional slides as needed. The learning outcomes focus on understanding the purpose and conventions of music videos and planning an original music video production.
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
Music video couresework research completeFelixStanton
This document provides an overview of a case study assignment on music video production. It outlines three tasks to complete: 1) discussing the purposes and strategies of music videos, 2) examining styles, techniques and conventions of music video production, and 3) analyzing three specific music videos considering points from the first two tasks. Guidelines are provided for completing the case study, including using images from video examples and adding extra slides as needed. Task 1 questions explore core purposes of music videos and branding strategies. Task 2 focuses on technical elements like camerawork, editing, and developments in the genre.
- Kid Rock targets rural America and older generations through his music videos. He is shown riding motorcycles and partying in a way that appeals to how Americans used to live in the 1980s-1990s.
- His brand focuses on heavy metal and motorbiking. He aims to seem cool while doing unconventional things to attract audiences who can relate to drinking beer, driving muscle cars, and partying with women.
- The fast-cut shots and aggressive music in his videos match this tone and target audience. The visual style is deliberately planned to engage specific demographics likely to purchase his music.
This document provides guidance for a case study assignment on music video production. It outlines three tasks: 1) the purposes and strategies of music videos, 2) styles, techniques and conventions of music video production, and 3) a case study analyzing at least three music videos. It discusses learning outcomes related to understanding the purpose and production of music videos. The document provides questions to guide research and analysis for each task, focusing on topics like the purposes of music videos, camerawork, editing, technical developments, and comparing different artists' music video styles.
The document outlines the purposes of music videos in four questions:
1. The three core purposes of music videos are to promote the band and song, create a brand identity, and generate sales revenue. Music videos help bands gain more fans, recognition, tours, and product endorsements.
2. Broader purposes include using colors that connect to the music genre, setting the video in locations that suit the lyrics and beat, and featuring fashionable clothing to promote current trends. Choreography and cinematography also help engage viewers.
3. Stormzy's brand "#Merky" appeals to young fans through tracksuits and collaborations. His humble image helps him stand out from other artists. Strong branding builds loyal fans
The document provides instructions for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of three music videos by an artist of the student's choice, considering elements from Tasks 1 and 2 like camerawork, editing, genre conventions and critical approaches. Students are expected to submit weekly and can seek guidance from their tutor if needed.
The document provides guidance for completing a case study assignment on music video production. It outlines 3 tasks to analyze the purposes of music videos, styles and techniques used, and a case study of 3 video examples. Notes emphasize showing examples visually and linking points to other texts or videos. The tasks cover topics like the goals of videos, strategies for promotion, technical developments, and adhering to genre conventions.
Mv assignment 01 2020 pro forma 2 case studyLucasHigham
The document provides guidance for completing a case study assignment on music video production. It outlines 3 tasks to be completed: 1) discussing the purposes and strategies of music videos, 2) examining styles, techniques and conventions of music video production, and 3) an individual case study analyzing a minimum of 3 music videos by an artist of the student's choice. The case study should unpack the videos in relation to purposes, styles/techniques, intertextuality, camerawork/editing, genre conventions, and critical approaches. Students are encouraged to include video links and illustrative stills from the analyzed videos.
This document outlines tasks and questions for a case study assignment on music video production. It is divided into three sections: Task 1 focuses on the purposes of music videos and artist strategies; Task 2 examines styles, techniques and conventions of music video production; and Task 3 requires a case study analysis of at least three music videos discussing their purpose, style, techniques, intertextuality, camerawork, editing, and genre conventions. The document provides guidance on completing the assignment and assessing student work.
This document outlines a case study assignment on music video production. It includes 3 tasks: 1) the purposes of music videos and artist/label strategies, 2) styles, techniques and conventions of music video production, and 3) a case study analyzing at least 3 music videos. The learning outcomes are to understand the purpose and styles/techniques of music videos, and to plan and produce an original music video. Notes provide guidance on completing the case study, including using images/videos as examples and adding slides as needed. Task 1 questions cover the core purposes of music videos and strategies employed by different sized record labels. Task 2 focuses on techniques like camerawork shots used in music videos.
This document outlines a case study assignment on music video production. It includes 3 tasks: 1) the purposes of music videos and artist/label strategies, 2) styles, techniques and conventions of music video production, and 3) a case study analyzing at least 3 music videos. The learning outcomes are to understand the purpose and styles/techniques of music videos, and to plan and produce an original music video. Notes provide guidance on completing the case study, including using images/videos as examples and adding slides as needed. Task 1 questions cover the core purposes of music videos and strategies employed by different sized record labels. Task 2 focuses on techniques like camerawork shots used in music videos.
This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by music labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos to discuss how they employ elements from Tasks 1 and 2. Students are expected to submit weekly responses and may include images, videos and citations to support their analysis.
!!!!Powerpoint mv u29 assignment 1 form finished 1 jeny_green
This document provides guidance for completing a case study on music video production. It outlines three tasks to complete: 1) understanding the purposes and strategies of music videos, 2) examining the styles, techniques and conventions of music video production, and 3) analyzing at least three specific music videos considering the first two tasks. It notes the learning outcomes are to understand the purpose and production of music videos. The assessment criteria for the case study are also outlined. Finally, it provides tips for completing the case study, including using images and examples to support points, and adding extra slides as needed.
The document provides instructions for completing a case study assignment on music video production. It is divided into 3 tasks - the first addresses the purposes and strategies of music videos, the second focuses on styles, techniques and conventions of music video production, and the third involves analyzing a minimum of 3 music videos considering the first two tasks. Students are expected to submit each section on a weekly basis and can get guidance from their tutor if needed. The notes also provide tips for completing the case study such as including illustrative images and adding extra slides if needed.
The document provides instructions for completing a case study on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of three music videos, discussing their use of style, techniques, intertextuality, camerawork, editing, genre conventions and applying critical approaches. The case study should be submitted weekly and the document provides notes on illustrating points made and adding additional slides if needed.
The document provides instructions for a case study assignment on music video production. It outlines three tasks to complete: 1) discussing the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) an individual case study analyzing at least three music videos by an artist of choice. For each task, questions are provided to guide the analysis and discussion. The case study should examine the videos' styles, intertextuality, camerawork, editing, genre conventions, and apply critical approaches learned. Illustrations from the videos are encouraged, and responses should draw connections between parts and other related works.
The document provides instructions for a case study assignment on music video production. It outlines three tasks to complete: 1) discussing the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) an individual case study analyzing at least three music videos by an artist of choice. For each task, questions are provided to guide the analysis and discussion. The case study should consider camerawork, editing, genre conventions, and apply critical approaches. Illustrations from the selected videos are encouraged.
This document outlines an idea for a knitting magazine. The creator wants to expand their graphic design portfolio and try a unique design project on a topic they are passionate about - knitting. They hope the magazine will inspire people to take up knitting and help normalize it as a hobby for men. The magazine's style will be crafty yet bold to reflect the creativity of knitting. It will have a minimalist layout merged with a wide color scheme to achieve a balance of simple and busy aesthetics. This style choice is meant to portray that knitting can be both colorful and simple.
This document outlines an idea for a fitness magazine that would celebrate people's hard work and body image in order to help those uncomfortable with their bodies see what can be achieved. The creator wants to research existing fitness magazines for inspiration and experiment with photography techniques like lighting, coloring, and composition as they have no prior modeling experience. They envision a minimal, monochrome style with occasional color accents to highlight key aspects and a darker tone to represent the mental strength of working out and make the magazine appeal to both men and women. The goal is to motivate the audience by showing what different bodies can achieve through fitness.
The document discusses a student's final major project idea involving illusion photography. The student wants to create prints for posters and magazines using perspective and size manipulation to play with how images are perceived. The goal is to develop photography and Photoshop skills while getting audiences to think differently about perspective through a cartoony style with small figures.
The artist proposes a series of prints featuring a single color or range of shades. They are interested in exploring color theory and see potential in different ways color can be used. Research will focus on existing color-based art projects and how they incorporate prints. The goal is for viewers to notice color more in everyday life rather than screens. The project style will involve minimal photography and an emphasis on post-production to create a range of shades or colors within a shade. This style was chosen to allow more focus on the post-production phase.
Jack Hurst is applying to study Management and Entrepreneurship or Graphic Design at York St John University. He achieved strong GCSE results including grades 7-9. He is currently studying an Extended Diploma in Creative Media at college which has developed his graphic design and software skills. Jack has work experience in restaurants and cafes and plays tennis and netball. He is interested in entrepreneurship, property development, and graphic design as future careers. University will allow him to further develop the skills needed for these fields.
Jack Hurst is applying to study Management and Entrepreneurship BA (Hons) or Graphic Design BA (Hons) at York St John University. He achieved strong GCSE results including grades 7-9 in subjects like English, Maths, and Science. Currently, he is studying an Extended Diploma in Creative Media at college where he is gaining skills in software like Photoshop. Jack has work experience in restaurants and cafes and plays tennis and netball. He believes either course will help him to pursue his goals of starting his own business or becoming a graphic designer.
This document discusses plans for a new energy drink brand called Pronto Punch. It considers options for can designs for original and orange flavors, looking at packaging of existing brands. Ideas are presented for the logo, can design, and font. A marketing plan is outlined, targeting 16-30 year olds, especially males. Research shows the global energy drink market was worth $53 billion in 2018 and is projected to grow to $86 billion by 2026. Social media strategies of top brands like Red Bull and Monster are analyzed, with both relying heavily on Twitter promotion.
Jack Hurst is applying to study Management and Entrepreneurship or Graphic Design at York St John University. He achieved strong GCSE results including grades 7-9. He is currently studying an Extended Diploma in Creative Media at college where he is gaining skills in software like Photoshop. Jack wants to start his own business and ultimately go into property development. He believes the management course will help with this goal or allow him to become a manager. His other option is graphic design which he enjoys from his current course. Jack has relevant work experience and plays sports, helping him work individually and collaboratively. He is looking forward to focusing his studies at university.
The document provides instructions for a series of photography experiments to improve DSLR and photography skills. It includes experiments on composition techniques like the Rule of Thirds, as well as challenges to take photos of shadows, reflections, close-ups, different angles of one object, textures, different colors, and using negative space. Learners are instructed to take example photos for each section and may take multiple shots to choose from.
The document provides instructions for a series of photography experiments to improve DSLR and photography skills. It includes experiments on composition techniques like the Rule of Thirds, as well as subjects like shadows, reflections, close-ups, textures, and colors. For each experiment, photographers are instructed to take example photos applying the given technique or capturing the specified subject, and add them to presentation slides.
Jack Hurst is applying to study Management and Entrepreneurship or Graphic Design at York St John University. He achieved strong GCSE results including grades 7-9. He is currently studying an Extended Diploma in Creative Media at college where he has developed skills in software like Photoshop. Jack wants to start his own business and ultimately go into property development. He believes the management course will help with this goal or allow him to become a manager. His other option is graphic design which he has enjoyed exploring in his current course. Jack has relevant work experience in restaurants and cafes. He plays sports individually and on teams, helping skills like working independently and collaboratively. University will allow him to specialize and
Jack Hurst is applying to study Management and Entrepreneurship or Graphic Design at York St John University. He achieved strong GCSE results including grades 7-9. He is currently studying an Extended Diploma in Creative Media at college where he has developed skills in software like Photoshop. Jack wants to start his own business and ultimately go into property development. He believes the management course will help with this goal or allow him to become a manager. His other option is graphic design which he has enjoyed exploring in his current course. Jack has relevant work experience in restaurants and cafes. He plays sports individually and on teams, helping skills like working independently and collaboratively. University will allow him to specialize and
Jack Hurst conducted research on existing clothing brands to inform the planning and production of his own brand. He analyzed websites, photos, products, and advertisements to develop ideas. Audience research provided insights into target demographics and pricing. Planning included a production schedule, designs, website structure, photos, and safety protocols. Time was managed well, allowing extra work like posters to be completed ahead of deadlines. Overall, thorough research and planning supported effective time management and successful completion of the production project.
The document provides details of the logo design process for a brand called "Let The Sun Smile". Key points include:
- The brand name and slogan were chosen as "Let The Sun Smile" and "Let's Smile As One" respectively after considering various options.
- The logo was designed in Photoshop with an orange sun outline and lowercase text. Various color options for the logo were created.
- T-shirt designs pairing the logo with words related to mental health in different colors were made. Product photos of the t-shirts were taken.
- A website template was chosen and adapted to the brand with orange accents, logo placement, and slideshows of the product collection
The document provides a summary of the website for the clothing brand Future Self. Key points include:
- The website has a minimal, monochrome design with white, black and photos to draw attention.
- Product categories are shown through an initial slideshow and additional sections.
- Photos on the website were taken during outdoor photo shoots with natural lighting.
- Individual product pages could be improved by making the pages longer and adding social media.
- The brand's Instagram utilizes photos from shoots and color schemes to showcase new collections.
- Looking at other brands' websites provided inspiration for designing accessible and visually appealing pages.
Jack Hurst is planning a pre-production process for creating a clothing brand to raise awareness of mental health issues. He will design t-shirt prints, take product photos in a studio, and conduct an outdoor photo shoot. He will use the photos for his website and to create a video advertisement. Hurst has created a production schedule spanning 5 weeks to design the products, take the photos, build the website, and finish the video advert. He has also drafted plans for the photo shoots, website design, and contingency measures in case of technical issues.
Jack Hurst proposes a project to create a clothing brand called "let us see your smile" from March to June 2021. The project will involve web design, photography, and print and video advertising. Jack will design t-shirts, take photos for the website, and create a promotional video advert. He will use software like Premiere Pro and After Effects. The goal is to spread positivity and help people's mental health during lockdown. Jack will evaluate the project weekly with a diary and provide a final evaluation of each part and the overall project.
Jack Hurst has been working on various elements of his FMP project over 5 weeks. He completed initial proposals, research on existing products, and audience research through a survey. This helped him develop and expand his ideas. In later weeks, he designed his brand logo, planned his product designs and photo shoot, and created a production schedule. He feels his research and planning has helped his project progress well.
The document provides details of the logo design process for a brand called "Let The Sun Smile". Key points include:
- The brand name and slogan were chosen as "Let The Sun Smile" and "Let's Smile As One" respectively after considering various options.
- The logo was designed in Photoshop with an orange sun outline and lowercase text. Various color options for the logo were created.
- T-shirt designs pairing the logo colors with positive words were made using transfer paper. Product photos of the designs were taken.
- A website template was chosen and adapted to the brand with orange accents, logo placement, and slideshows of the product collection.
This document contains a production log for Jack Hurst detailing the process of developing a brand name, slogan, and logo for a new company focused on promoting positivity and community. Several potential brand names are considered before settling on "Let The Sun Smile". Accompanying slogans are then developed and matched to the chosen name. Different logo designs are sketched out and refined in Photoshop before finalizing colored and monochrome versions. Initial t-shirt designs are also explored by selecting an appropriate font and pairing it with words representing the brand's message.
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Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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3. Kid Rock ‘American Badass’
Watch the video linked here and make notes on the following:
• Who do you think Kid Rock is targeting with his music videos?
• Teenagers and adults, rock lovers.
• You can see the broader purpose at work through the way he
presents himself – what is his brand?
• Kid Rock wear the typical biker’s outfit and lots of black. He also
likes to wear fur coats and leopard print. In his music video he
likes to film mainly outside as he can have more performers at
once. What he wears fits perfectly with music, he has done this to
build up an image of himself to attract people who have the same
clothing and music style. Kid Rock has made his music to be what
his passion is about and not to just make money.
• This is not by accident – this is tightly planned to appeal to an
audience that will engage and buy his music.
• Think about the visual/technical codes employed – types of shot,
movement, costume, performers, etc.
• Next slide
• Remember, it’s all deliberate!
https://www.youtube.com/watch?v=mt84J7U75e0
4. Visual And Technical Codes
Visual codes
Visual codes can help define genre through the use of different camera shots, angles, movement and other
visual elements.
Camera shots – at the beginning the camera is stationary with the TV scene but then fades into moving camera shots as
the music becomes louder. Throughout the whole video, the camera shots change quickly to emphasises the speed and
busyness of the song. Angles – the angle of the camera change from low, head height and higher shots. The main angle
is from a higher angle to show the whole scene as lots happens at once but they use lower angles in the hay scenes to
show that the singer is in power. Movement – In the whole video there is lots of movement to
compliment the music and lyrics which are at a rapid pace. The movement has also been used to highlight the build ups
to the next part of the song. Colour –the colours are quite
dull and toned down to have your attention on the performers or costumes and not the backgrounds.
Costume – the costumes are mainly black but the main performers are wearing different colours in certain scenes to
make them stand out more.
Performers – there are a range of performers starting with kids then moving to a large group of adults in the night. This
shows that Kid Rock wants his audience to be teenagers and not just adults. He has made the scenes with the ladies in
to appeal more to his older audience.
Technical codes
Technical codes are all the ways in which equipment is used to tell the story in a media text.
Editing – The editing has used all the camera angles and shots to fit on the beats of the music and to fit the correct
scene to the correct section of the song. Using lots of shots in short section helps to emphasises busyness of the song.
Audio – With the audio, you can hear every instruments and small sound but
they have removed some sounds which would ruin the music, smashing the bottle and the bike’s engines.
Lighting – The lighting is mainly
natural lighting but they have used other lighting to make a clear image for close up shots and night-time shots. There
has also been lots of lighting in the stage scene for when he is performing. Special effects and stunts – Kid Rock has
used special effects in certain scenes to create more chaos in the video.
5. Purposes Of Music Videos
There are 3 core purposes to music videos…
What are they?
Promote and showcase the artist/their song.
To increase the audience range of that artist.
To show the artist’s style and genre more clearly.
Is the core aim for any act/label is to extend their audience?
Yes, the act/label will want to have a wider audience but still maintain the audience they
already have.
How do labels and artists fulfill these purposes?
The artist will be able to input their ideas to the music video to make it their work which will
show more people what the artist is like. This could widen the audience for the label/artist
meaning they can spend more money on their next music videos to attract more people.
6. Core Motivations…
Entertainment
Artist will want to entertain their audience and show their face with the song instead of it
being just their voice. This helps to have a more recognizable image when in the public’s view
or on social media. Also using more social media platforms will mean more people will know
you and people can choose which platform to be active on to see the artist. Music videos can
be used to help tell the story or meaning of the song, which could make the viewers want to
re-play the video.
Branding/Identity
Using a music video to go with a song will help the artist show their identity through
movement and lyrics. Also having a music video will mean they can get brand deals to appear
in the backgrounds of the videos, promoting a brand they believe in. Some artist will use their
brand deals to their advantage as they can show off their identity easier through which brands
they promote. Promoting a brand that their audience will like, helps them even more as that
brand will benefit off the artist more and more every time they sponsor them.
Sales
The other great thing about music videos is that the sales of the song/album/artist will
increase as the audience will increase overtime making the artist better known worldwide.
This will also help with getting better brand deals as more companies will be interested in
them.
7. Purposes Of Music Videos
• Allow the band the availability of not having to play live
• Allow the audience the advantage of interpreting the song through the
use of the video playing in the background
• To endorse products to make them more popular and to increase
sales
• Reinforce a political view or social message
• Feature other artists from there label as a means of promotion
Are there any more….?
• To enable the artist to show their passion through the media and to
have a visual project to compliment their song lyrics.
• Increase the audience or the target market for that artist.
• To entrain the audience and encourage them to re-play the video.
• To help tell a story and the meaning of the song.
8. Purposes – Mainstream/Niche
The next two bands provide a contrast in styles, musical genre, approach
and representation
Make notes during each video and discuss in about how each artist is
represented and what this indicates about how they use music videos
What is production quality of the video? What techniques do they use?
Think about what you can see and what this might mean
The discussions should highlight the contrasts in strategy and audience
for each of these groups
Then compare your findings for each group
[the answers are on a later slide! Don’t peek!]
11. 1 direction Animal Collective
How each band is represented?
1D is represented as a friendly band that has a large
following of mainly teenage girls who became famous
from the X Factor.
The band is hidden as their videos aren’t of them and
have animation or dark pictures. This shows they want
a more private life.
What this indicates about the music videos?
They have made expensive and busy videos, which are
also simple at the same time. Every video is a high
quality product.
They don’t really want to have a big scene set up, they
want to have a cheaper production cost as they are a
less known band.
What is the production quality of the music video?
From the first video, which was low production as it
was films at one location, however it is the most viewed
of the 4 videos showing the simpler ideas are the best
for their audience. They have kept the simpler theme
for their ideas as they seem to be more effect for their
audience.
The first video has had more money spent on fireworks
than the actual production as the video is very dark and
not much happening. They have the same theme
across all the videos but they don’t have a high
production quality in my opinion, just lots of editing.
What techniques are used?
They have used different camera angles and shots but
not many performers to distract from their band. When
editing they haven’t had quick changes of shot, which
slow down the pace of the video. They have used a 1st
person perspective and they have also used editing to
merge from one member to the other without changing
shot or the place on screen.
The main part of these videos are the editing of them.
Lots of time would have been spent editing them as
they have lots of cuts to different angles or scenes.
Animal Collective have used a range of costumes in
Summertime Clothes and lots of different lighting in all
of their videos as they like the darker scenes but have
used coloured lighting for a contrast.
What you can see and what does that mean?
You can see their different identities in one video where
they take a ‘girl’ on individual dates. You can also see
them enjoying being round each other and having fun
when making the videos which shows they are a close
band and want to show their identities.
You can’t see the bands faces or bodies as the videos
are dark. This could show that the band want more of a
hidden identity rather than a public identity. They have
also used animation, lighting and backgrounds to
change the scenes and to compliment their songs.
Compare
1D want more of a public identity whereas AC want to be more private. 1D spend more money on their videos
12. ONE
DIRECTION
• Representational
• Predominant CU shots
• Repeated formula
• Clearly understandable
characteristics
• Mainstream
• Easy to follow – audience
can be more passive
• High budgets
• Closed meaning [unless you
have an oppositional
viewpoint]
• Larger audience
• Built to make money
• Non-representational
• No CU of artists
• Obscure/artistic intentions
• Niche
• Not easy to follow – audience
needs to be more active in
engaging with it
• Low budget
• Open meaning
• Smaller audience
• Artistically derived
• More challenging to watch
• Built to be creative
ANIMAL
COLLECTIV
E
13. Branding
Bands create a brand or style that is easily recognizable to their fans or
potential purchasers of their music
Their videos are an extension of this, reflecting a combination of their
style, ideas, etc
This will, intentionally or not, hopefully create a brand [not always
completely unique] that is visually distinctive
This often falls within the conventions of a genre, to enable consumers
to easily identify which artists and groups they identify with and/or
prefer
Broadly put, the ‘brand’ of an artist or group is what you use to define
them. What do they stand for? How do they look? What styles and
techniques does their work employ? Is this consistent across their output
or does it change? Has the artist changed over time? Why might this be?
14. One Direction
What do you think they stand for?
I think they show that a group of teenagers who have been put together in a group can be successful even if it isn’t how
they expected it. After they split they have shown that they are all capable of making a solo career, however they have
had a massive fan base that will still listen to them.
How do they look?
When the band was first created, they all looked really young but now after 10 years they look over 10 years older.
They use to wear casual clothing to special events, but as they have grown up they have changed their style to for them
better and to create a more professional brand and image of themselves. Harry Styles is well known for his bold fashion
choices as he goes against what society thinks men should be wearing.
What styles and techniques does their work employ?
They need a large number of employees for the music, tour and videos which are all on a high budget. Most of their
videos are in the same style but with a different idea being used. They use all of the visual and technical codes to
produce high quality products.
Is this consistent across their output or does it change?
Their work has got better as their band got bigger. They have kept the same thoughts in mind for trying to keep the
same audience but gain more interest for the band. After the band split, they could show their individual styles easier as
they made all the choices without the other’s input.
How has the band changed over time?
The band split up in August 2015 after Zayn Malik went to pursue his own career. Each member has been successful in
their own ways but Harry Styles is the most known out of all of them. There is talk that the 4 of them will be coming
back together as it was their 10 year anniversary this year.
Why might this be?
They might not have been able to do what they wanted because they were in a band so they left to follow their own
passion. This could benefit them in the long-term because if they come back together they could have a wider audience
which they grew individually when apart.
17. Music Videos Key Study Points
Key background information:
Camerawork
Editing
Academic reading: Andrew Goodwin
Genre Characteristics
Intertextuality
18. Mise-en-scene
The more you study moving image texts, you will come across the
phrase ‘mise-en-scene’
Mise en scène – literally “placing on stage” in French – is a common term
in film analysis and criticism circles.
To explain it simply, mise en scène refers to what we see onscreen in a
film [or in this case a music video]. It’s the film’s visuals; meaning, all of
the elements that appear on camera and their arrangement.
Therefore everything that the director and artist has chosen to include in
a video we can assume is deliberate therefore we can discuss the
meaning of this relating to the artist
“Everything in the frame can carry meaning
19. Camerawork
As with any moving image text, how the camera is used and how images
are sequenced will have a significant impact upon meaning.
Camera movement may accompany movement of performers (walking,
dancing, etc) but it may also be used to create a more dynamic feel to
stage performance, by for instance constantly circling the band as they
perform on stage.
The close up does predominate, as in most TV, partly because of the size
of the screen and partly because of the desire to create a sense of
intimacy for the viewer. It also emphasises half of the commodity on sale
(not just the song, but the artist, and particularly the voice)
20. Editing
Though the most common form of editing associated with the music
promo is fast cut montage, rendering many of the images impossible to
grasp on first viewing thus ensuring multiple viewing, there are videos
which use slow pace and gentler transitions to establish mood.
This is particularly apparent for the work of many female solo artists
with a broad audience appeal, such as Dido.
Often enhancing the editing are digital effects which play with the
original images to offer different kinds of pleasure for the audience. This
might take the form of split screens, colourisation and of course
blockbuster film style CGI.
21. Andrew Goodwin
Andrew Goodwin writing in ‘Dancing in the Distraction Factory’
(Routledge 1992)
1. Music videos demonstrate genre characteristics
e.g. stage performance in rock video, dance routine.
2. There is a relationship between lyrics and visuals
3. There is a relationship between music and visuals
4. The demands of the record label will include the need for lots of
close ups of the artist and the artist may develop motifs which recur
across their work (a visual style).
5. There is frequently reference to notion of looking (screens within
screens, telescopes, etc) and particularly voyeuristic treatment of the
female body.
6. There is often intertextual reference (to films, tv programmes, other
music videos, artists etc).
23. Genre Characteristics
Musically each genre is definable by their sound, structures and
techniques
Music videos follow this, generally, and reinforce the brand values of the
artists and to place them within their genre
When you look at something from a genre, you should be able to quickly
tell if it’s typical of that genre
By matching a definable genre this helps artists reach the right audience
[or if they are vague, to explore different aspects of a genre]
If we can assume that the aim of an artists, at any level mainstream to
niche, is to reach an audience and sell records/etc then being
identifiable and fitting into a genre is important
24. Semantic And Syntactic
According to Rick Altman in his book ‘Film/Genre’ you can look at the
features of a genre as follows:
Semantic – the signs or conventions; the building blocks – iconography,
setting, costumes, etc
Syntactic – the arrangement/relationships between the blocks and/or the
structural and deeper meanings
Broadly from the breakdown of what you see and then how you link them
together and infer meaning you can develop a wider description of the
genre
As a starting point you can list the semantic points quickly and then
build up the meanings of these later/over repeated viewings/across a
number of examples
25. Genre: Hip Hop Characteristics
Watch the following hip hop mash up of the history of the genre’s most
iconic videos and make notes on what you can see [how the camera is
used, what the performers dress like, use of colour, editing, etc]
https://www.youtube.com/watch?v=0AJm9XhidiM
Answers to some of this on the next slide, DO NOT PEEK!
• Low camera angle
• Camera is not in focus in some shots
• They wear expensive baggy clothes
• The colours are quite dull in the video
• Each scene has different colours, some are in black and white.
• There are lots of performers in each scene to make it look like a party.
• They have used lots of cuts in the editing
• Lots of bright light used
• Men dominated the videos
26. Genre Characteristics – Hip Hop Example
How many did you get? Be honest!
Low angled camera shots
Crowd/group shots – men often part of a group
Sports clothing/depictions of physical prowess
Mise-en-scene signifies status – expensive clothes/items/etc
Partying/hedonistic/extravagant behaviour dominates
Close ups of artists – often gesturing/gesticulating
Voyeurist depiction of women – both in male and female led tracks
‘Adult’ themes or behaviour – ‘issues’ with law enforcement agencies
Objectification of women – men in power often, women
interchangeable/faceless – misogyny
Did you spot more? What are they…
27. Intertextuality
Visual reference in music video coming from a range of sources, though
the three most frequent are perhaps cinema, fashion and art
photography.
Essentially, it’s where a product [in this case a music video] is influenced
in it’s style, look, etc by another product, which could be a film, tv show,
arts, etc
In the early days of MTV fashion references was prevalent. This
sometimes takes the form of specific catwalk references and sometimes
even the use of supermodels, as by George Michael in both ‘Father
Figure’(Morahan/Michael 1988) and ‘Freedom’ (Fincher 1990).
28. Intertextuality - Cinema
Madonna’s Material Girl is heavily referential to the Marylin Munroe film
Gentlemen Prefer Blondes in it’s look and choreography
Doing this takes not only the look of the original text, it also takes
people associations for this and combines it with other reference to
create a new meaning.
Madonna Material Girl (1985)Gentlemen Prefer Blondes (1953)
29. Intertextuality – Fashion & Photography
Robert Palmer’s video from the 80s was highly referential of fashion [and
80s attitudes], Shania Twain subverts this and creates new meaning and
something more relevant to the 90s.
Robert Palmer Addicted To Love
(1986)
Shania Twain Man I Feel Like A
Woman ( 1999)
30. Intertextuality – Video Games
The influence of video games will predominate for the younger audience
with the more plasticised look of characters emerging
(as seen for example in Robbie Williams’ ‘Let Love be your Energy’
dir. Olly Reed 2001 and The Red Hot Chilli Peppers ‘Californication’
dir.Jonathan Dayton and Valerie Faris 2000)
Red Hot Chili Peppers
Californication 1999
Robbie Williams Let Love
Be Your Energy ( 2001)
31. Intertextuality – Summary
John Stuart’s description of the music video “incorporating, raiding and
reconstructing” is essentially the essence of intertextuality.
Using something with which the audience may be familiar to generate
both potentially nostalgic associations and new meanings. It is perhaps
more explicitly evident in the music video than in any other media form,
with the possible exception of advertising.
32. Styles And Techniques
In the following section you will see examples of the different styles
prevalent in music video production
Your task is to list each style in your notes with the example given and a
brief description for each – you will need this later to help you when you
construct your case study!
33. Style of music
video
Meaning
In-concert The director puts the music video using live footage from one or more shows.
Sometimes the sound is from that clip but sometimes it is recorded in the
studio.
‘as live’ footage The performance is staged as the director has made the scenes look like they
are at a live show. As live footage and in concert footage can help to show
the emotion and moods of the shows.
Animation Animation can be used to achieve scenes that aren’t realistic in real life or the
would take too much time/money. It also means that the artist doesn’t have
to pay for the performers.
Interpretative The lyrics are directly reflect what is going on in the music video. Some
genres that use this are: rap, comedy and some pop videos.
Narrative The music video has been created like a short film instead of a music video.
Some narrative music videos don’t lip sync but it will link to the lyrics in some
way.
Impressionist A music video that focuses on the atmosphere and conveying the moods and
emotions aroused by the subject instead of focusing on the small details in
every shot.
Pastiche It imitates a piece of work – film, TV, literature. It is similar to parody and
referencing but it mixes them both together. This style could be used to
recreate a music video but reference it to a piece of work.
Parody Involves changing or copying an existing music idea (usually well known). It is
also used to recreate music videos with an element of humour/fun being
poked at the original artist.
Referencing The video refers to a different piece of work in a different type of media e.g. a
film or TV show that the audience will get, making it more personal to them.
Homage The idea pays a tribute to a particular time or event. It’s a way for the artist to
show their respect to others.
Influenced by This is an advert that can be classed as a music video itself.
34. Interpretation
Literal and non-literal interpretation of the meaning of the song
This could be from the lyrical content or from the musical theme or tone
A relationship between some aspect of the track and visuals needs to
exist – this is often easiest by making more obvious interpretations
Goodwin breaks down the relationship between the song and video as
follows:
Illustration – the video has a more literal relationship with the song,
it illustrates what is being sung about
Amplification – the video builds on the themes of the song and
moves from merely illustrating it – it develops the themes and
reinforces the message [if there is one]
Disjuncture – the video appears to operate at odds with the song and
creates new meanings by doing this – commonly this happens more
with more niches acts of artists with no saleable ‘face’ like dance
acts, etc
35. Style, Conventions And Techniques
Styles: popular music genres; in-concert and ‘as live’ footage; animation
(stop motion, digital); interpretative; narrative; impressionist; surrealist;
pastiche; parody; referencing; homage; influence of commercials
Representative v Non-representative videos and how they relate to genre
is worth considering when looking at styles of music/video
36. In-concert/’As Live’ Footage/Simulated Performance
https://www.youtube.com/watch?v=129kuDCQtHs
Bruce Springsteen – Dancing in the Dark
https://www.youtube.com/watch?v=34u_3Z9_LUw
Ben Folds – Rockin the Suburbs
37. Parody
Video work that imitates the characteristic style of an author or a work
for comic effect or ridicule
https://www.youtube.com/watch?v=z5rRZdiu1UE
Beastie Boys – Sabotage
https://www.youtube.com/watch?v=avaSdC0QOUM
The Lonely Island – On a Boat
38. Referencing/Homage
Videos that have a reference to another artist or song or product
Again, overlaps with parody and pastiche
Homage is close to referencing and pastiche, but constructed in a more
reverential way
40. Extending/Consolidating – Song’s Meaning
To extend or consolidate the meaning of a song or text is to build on the
information within the song [either musically or lyrically] and provide a
visual aspect to reinforce the artists intended meaning
This is also what Andrew Goodwin would explain as ‘amplification’
This is where a video may not literally link to a video’s lyrics, but use
imagery and techniques to extend or further explain the content of the
video
41. Terminology & Techniques
Terms and explanations, you can use in your case study:
Cutting to beat – whereby the video is edited using the beat of the music
– commonly each beat indicates the cutting from one shot to another.
Using the pace of the track to guide camera movement and
choreography [or action and dancing] is also prevalent
Effects – special effects, CGI, etc – used to created sequences not
possible in the real world
Miming and lip sync/playback and lip sync – method to achieve
convincing ‘as live’ and simulated performance of singing [whether by
the artist or other performers]
Multi-mage – use of multi-images on the same screen
Camera movements; camera angles – similar in convention to films/TV,
the use of camera conveys/implies different meanings and is often
syncopated with the track
Chroma key – use of green or blue screen technology to be able to
composite background/foreground around performers
43. Extended viewing task
During the following videos, note the name of the artist/track and write
down anything you notice in the video that links to what we have already
looked at today, think about:
Styles
Techniques
Purposes
Intertextuality
Camerawork/editing
Genre Conventions/Characteristics
The intention here is to expose you to some videos you may not have
seen, or that are outside your own genres of choice. They are visually
interesting, sometimes challenging but all ideal for analysis.
By watching them and having a think about what you can see and how
they relate to the music and what meanings are created for you, it will
allow you to extend your critical skills and begin to prepare for the Task
3 Case Study
44. Vampire Weekend – A-Punk
It is a simple video in an impressionist style as it doesn’t have any camera movement.
There is no camera movement and no camera cuts in the whole video. The video was filmed to
a slowed down version of the sound track and was sped up in editing to make them look like
toys.
In the first scene the lighting is bright and the scenes change by adding props and changing
the lighting to dark as it is a snowy light. In the last scene the lighting changes to blue to look
like the sea as they have gloves with paper fish on the ends of their fingers.
The props are added and taken away from the camera shot so the video can be done in one
shot which also means they don’t have to pay for large sets for different scenes. Overall this
creates a lower production cost.
They don’t have any big costume changes, they just add a few items in the snow scene then
take of a layer for the scene after that so they can stay in shot and don’t have to cut the
cameras. The costumes are all solid colours to keep the theme of the video simple but
effective.
Due to the video being sped up, I think that the performers look like mechanical toys as they
repeat the same action as if they can only do that movement.
The video being sped up compliments the tempo of the song as it is fast and upbeat so needs
quicker movement in the video.
Overall I think Vampire Weekend have produced the video as a piece of creativity as the
production wouldn’t be very high due to only 1 location being used with small props, cheap
costumes and no camera movement.
45. Danny Brown – Grown Up
This video is trying to get a message about growing up to teenagers as kids are to young for
Danny Brown’s audience.
The camera starts with a close up of the bike and then has wider shots of the child lip syncing
in all he different scenes. The camera shots are used to show the bike accident by close up
shots as the accident is happening. All the shots are smooth and clean which could juxtapose
how growing up is as it isn’t a smooth journey like the camera shows.
The camera shots are cut when editing to switch between different scenes and at the end is
used to switch from the kid to the adult as the song ends.
When filming the video, they have used natural lighting when outside and white ceiling lights
for the shots inside to make the scenes as natural as possible. Brown has used different
locations such as the park, school, shop, toilets and the streets to show that the kid doesn’t
care where he is, he will still cause trouble. Brown has also used street wear to compliment
the rough areas the kid is in. The kid wears a range of outfits for different scenes but all look
fashionable which most contrast to the scenes behind him.
The 2 performers used in this video are a child and an adult to show growing up. The child
causes damage and juxtaposes the lyrics and actions of the song where as the adult looks like
he should be doing the actions for the song.
The song is a rap/pop song but the video has a retro theme to it.
Overall, Brown has made this video to tell a message about growing up and how your
decisions now will effect your future in everyway possible.
46. Hot Chip – I Feel Better Dir. Peter Serafinowicz
This video is in a ‘as live’ footage style as they have set up their own audience.
The camera shots switch between close ups of individual performers in the band or in the crowd and wider
shots of the whole stage to create the live show feel.
When editing, the shots switch between close ups and wider shots to contrast from each other as a lot is
happening all at once. They have also added lots of special effects such as the floating head, the laser
shooting out of a mouth, lasers shooting out of eyes, fire and the x-ray effect on he performers when they
have been hit with the lasers. This has been done to add a fictional side to the video making it more unique
and intriguing.
The costumes start of dark with the 4 band member but when they all appear back on stage they are all in
white which could mean they are in heaven as white is associated with angles. The crowd are all in casual
wear as they think this performance is going to be a normal performance without distractions.
The lighting is bright in certain spots to create an atmosphere more like a live act. The scene also has a blue
tint to create a safer atmosphere compared to a warmer colour. When the scene changes to the all white
scene, the lighting still has a blue tint to infer that nothing else isn’t going to happen. When the floating head
appears the light around it is blue which contrasts to the red lasers that he fires out of his eyes causing
danger to everyone around.
I had noticed that in the first scene the audience are only girls but when the band appears back on the stage,
there are a group of boys in the audience which could imply that the band of 4 is your typical boy band that
expect their audience to only be boys but once the 5th member joined, the band became different so their
audience widen to male and female.
The weirdness of the video makes people want to re-watch it as so much happens all at once. This helps the
band become better know worldwide and to increase their audience.
Overall, I think they have made this video as they had a unique idea which could be made a viral video
meaning they will have a larger audience in the future. However, I don’t think this video is for everyone so
they might not get as many new fans as they though they would.
47. LCD Soundsystem – Oh Baby
The style of this video is a narrative video as the video is more of a short film than a typical music video. This
has been done to as the beginning of the song has a minute introduction so they have lots of time to set the
story. James Murphy of the band said that the video was so good that it didn’t become something that
supported the song, the song became something that supported the short film. This shows that the band
have spent a lot of time and detail to create this video and are very proud of what they have done.
The camera shots are close ups of their work and their faces to show more emotion in the story. They have
used wider shots to show the bigger details/ideas in the video such as their houses and their work garage.
The last shot is a still shot which is one of the few still shots in the video which could convey that their lives
are always busy and they are always making progress until the last scene where there is no movement as they
walk into the contraption they made. This has be done to change the mood of the video very quickly without
any major acting or scene changes.
The lighting has been made to look natural as the sun shines through windows and doors to reflect that they
don’t need much in life to be happy, they just need the natural things. They have also used casual costumes
to show that they are normal people who don’t need to show off to anyone.
The locations of the video are in 2 different houses, the first house is very cluttered to reflect their minds
when trying to figure out this problem. The 2nd house is tidy with less items to reflect their emptier minds
now they don’t have to figure out the solution. Also, the work garage is very empty which could infer that
they aren’t thinking about anything else as this is their dream.
I think the props are quite significant in this video as they have ‘here’ and ‘there’ on the wooden frames.
‘here’ has a location as you can tell others where ‘here’ is however ‘there’ is unknown and undiscovered so
you can’t describe where ‘there’ is. They use a rubber ball to try out the contraption for the first time which
shows that the ball is insignificant as they don’t mind loosing it where at the end of the video, the husband
takes them both in with a piece of string being used to pull the plug out when they enter to turn it off. This
could imply that the man couldn't live without his wife so he doesn’t mind if something bad happens as she is
already dying.
Overall, they have made this video with lots of time spent to focus on every detail as it is more like a short
movie rather than a music video. This has also meant that everyone can interpret the details in their own way
to make up the story.
48. ‘The Greeks’ - Is Tropical 2011
This video is an action video with use of animation for the graphic stuff as the kids only have toy guns and
their imagination.
There is lots of movement with the camera to reflect the action that is happening in the battle. There is a
variety of close-up shots and wider shots throughout the video as some scenes have certain details that want
to be highlighted whereas some scenes have a lot going on, so a wider shot is better. The camera shots of the
guns and blood contrast to the short clips of flowers and ‘girl’ toys that appear a couple of times to show that
there is peace around them.
Animation has been added to most of the shots when editing the video. They have added, bullet explosions,
blood, fire, bomb explosions and electrocutions. They have edited this video to have lots of cuts in to
emphasise the amount that is happening as there are lots of kids fighting at once. In the middle of the video
there is a quiet scene when they have lunch which makes the day more realistic as they have to have a break
to eat and to not fight in that break, but they are fighting straight after lunch.
Tropicals have used natural lighting, natural costumes and natural locations to make the video more realistic.
The video is based on a group of boys in the middle of the day in casual clothing pretend to fight in a battle
at someone’s house and down their street. This has been used to make the video more appealing for the
younger audience as the animations are too graphic.
I think this video is putting out a message about fighting which will negatively effect boys after watching this
as they may become violent towards other when playing without know when to stop. This video is a
juxtapsion of children fighting each other.
Intertextuality – I think this video could refer to certain war games that are out in 2011 as they are becoming
a bigger deal as technology grows and more people can afford games console.
Overall, this video was made to go viral and to widen their audience as their idea was very different to what
was being made at that time. This video has gone viral which has mean that this band has had an increase in
profile and publicity which has led to them winning a UK Music Video award, D&D Yellow Pencil award, etc.
49. Bonobo - kerala
The video is also ‘non-representational’ which is where the artist is not present in the video a common
convention in more dance orientated videos.
I think the style of this video is a narrative video as it tells a story about her confusion and that she doesn’t
want help.
The camera shots are close ups and wider shots of her as she runs around lost and confused. The camera
movement is smooth which contrasts to her emotions which could reflect what she is normally like when she
isn’t like this.
In this video, the editing has been the most important aspect as the shot keeps lagging back to the last shot
but starts just before the old shot did so the story can still be told. The repetition of the shots emphasise the
pain, confusion and loneliness that the lady is feeling. I also spotted that a car changed colour when she is
running away to the tall building. The car changes from blue to purple to red and back to blue. This could
suggest that she has had a change in emotions from sad to angry but she needs to get back to being happy.
Bonobo has used natural lighting, natural costumes and natural locations to make the viewer feel more
sympathy towards her as this is happen to a normal person on a normal day in a normal situation. This has
lead to the audience being able to think about what happens to her next and why these things have been
happening to her.
What I understood from this video is that the lady doesn’t like noise so when she covers her ears she calms
down a bit which is when the video stops lagging. The lady doesn’t want any help from anyone as she is too
confused and too scared to trust anyone. At the end of the video the viewer is left on the scene where the lady
looks over the edge of a building but finds it too much so she wouldn’t jump over. You can tell that the lady
is struggling because when she looks over the edge of the building she doesn’t want to jump but she thinks
about it so the confusion will stop.
Overall, I think this video could be a message about mental health as she is struggling with her thoughts. This
could bring awareness about checking if people are really okay.
50. Idles – Mercedes marxist
The mise-en-scene in this video means that there are many ways to interpretate the video as everything has a
meaning to the story.
There are no quick camera movements which infers that the repetitiveness goes on forever as he bangs his
head on every beat. The camera shots are a variety of shots such as close ups and long shots which all show
how broken this man is.
There isn’t much editing because having to many cuts would show that there is lots happening where
actually, there is not much happening so the lack of cuts emphasises that. When editing they have used the
same shot to show that his routine is repetitive like his actions are which could be the main cause of his
problem.
In one scene the lighting is switching on and off very quickly which could infer that he is trying to fight the
enemy in his head as he wants to change. However this is stopped when he is woken up by a stranger which
is the first person to actually help him but it didn’t work, it made it worse.
The locations used in this video have been used to highlight his repetitive life – the office, the shop, the car,
his house and the pub. These are all regular/daily locations for him to be at but he isn’t happiest there. These
repetitive locations are complimented by the repetitive/normal costumes that everyone wears everyday in
each location.
IDLES has used a main performer who bangs his head on a surface on most of the beats in the song. Hey have
used office workers, a shop lady and his gf to show that no one cares about him to help him until 2 men at
the pub try to help him but it doesn’t help as he was trying to fight the enemy in his head.
They have also used colour to show emotions for different people:
blue – blue is used to show colder emotions such as sadness and loneliness. Blue has been used
lots in this video, in the office everything is blue, in his house where he is standing the lighting is blue and in
the pub the seating is blue where he is sat.
red – red is used to show warmer emotions such as comfort and happiness. Red has been used to
contrast the main character in the video. The room where his girlfriend is in at their house is a warmer colour
which contrast the room he is in,. In the pub there is more colour and light near the bar which contrast to the
corner he is in.
Overall, I think this video is portraying a message about doing what you love in life as you will be at your
happiest unlike him.
51. Summary
Context is important when analysing media products
Compare and contrast artists within and outside a genre – highlighting in
characteristics
Consider where an artist is in terms of their profile, are they mainstream
or niche, etc.
Use the Goodwin material as a framework if you’re stuck.
Remember, semantic and syntactic