This document discusses a generic integration framework for configurators that takes a holistic approach considering products, processes, and facilities. It identifies disconnects in engineering-to-order companies between internal complexity and customer requirements. The framework introduces a modular product structure, multi-process organization to standardize some projects, and tight integration between a configurator and PDM system to automate repetitive design tasks while maintaining flexibility. This integrated approach supports engineering-to-order companies in dealing with conflicting market demands.