1. We asked25 people tocomplete oursurvey.Fromthis,we discoveredthatthose of a younger
generation –16 and 17 – preferashort news,anda stationaimedfora youngeraudience like radio
1. They didnotlistentonewsoften,statingitwasonly listenedtounintentionally,noone tunedin
specificallytohearthe news.Theirfavourite aspectsof newswere breakingnews,general updates
and entertainment.Sportwaslargelyunpopular.Theydislikedthe lengthof longbulletinsandnews
that wasnot relevanttotheirage group.However,theylike newsonelite personsandnegativity
because itismore interesting.Mostsaidtheywouldabolishsportsnewsandinternational newsthat
wasn’tveryinteresting.The average newsbulletintheywantedwas3 – 4 minuteswithfew saying
more than this.Most saidthe genderandaccent of the speakerdidnotaffectthemunlessitwas
hard to understand.The majoritypreferredlocal andnational news,there wasalackof people
votingforinternational news.Ibelievealotjustwantedto hearinteresting,breakingnewsno
matterwhere itwas butalso newsthatmay applytothemin theirdailylife.Travel wasnotrelevant
to the youngbecause theycouldnotdrive,however,weatherwasverypopularbecause itgave a
planon peoplesplansforthe day/week.
I observedthe femaleswhofilledthe surveyvotedstronglyagainstsportsnewsandwantedto
abolishitall together.Theypreferreddailyupdatesonimportantbreakingnewsandcareda little
aboutentertainment. Theyalsoaskedfora 3 minute bulletin.The male audience hadlittle inclineto
sport andentertainmentandhadlittle interestinthe normal updatesthatdidnotaffectthem.They
alsopreferreda3 – 4 minute bulletinbecauseif itisa lengthynewsupdate itcangetboring.They
preferlisteningtonewsaboutpeopletheyknow,celebrities.
The olderpeople whofilledthe surveyaimedforalongerbulletin,mostly4 – 5 minutes.They
listenedtonewsmore oftenandamajoritylistenedtoitintentionallyinsteadof itjustcomingon
whilsttheywere listening.Entertainmentwaslessof interest,sportswasof interestbutmainlyto
the male audience. Theyenjoyednegativitybutelite personswere notnecessary.Politicsbecame
importantto theirnews. The genderdidnotmattertothembut mostaskedfor an accent easierto
understand,some sayingEnglish.Theypreferredlocal newsbecause itwasmore relevantbutalso
enjoyednational/internationalif itaffectsthem.
The informationprovidesclearunderstandingthatthe bulletinmustbe short.Althoughthe older
audience were more inclinedforsomethinglengthier,ourstationisaimedatthe youngeraudience.
We will aimournewsat currentaffairs,breakingandrelevantnewswithreferencetoentertainment
and elite persons.The newscanbe negative butdoesnotneedtobe throughout.Perhapsour
stationmaymake changesto become a local/regionalbroadcastbecause itseemstobe preferred
throughoutthe survey.Travel newswillbe missedorverybrief butweatherwill be toldatthe endof
the bulletin.Becausethe newswasmentionedtobe preferredwithlessfrequency,Ithinkwe will
choose to have the newseveryhourinsteadof everyhalf anhour.
