2. The construction of an audience
– When creating a film, radio station, newspaper or any other form of media
outlet, everyone must consider their most suitable target audience.
– They use surveys, focus groups and a range of other communication devices
with the public and often spend a significantly large amount of money if there is
anybody who approves of, or likes their vision.
3. ‘Demographics’
– Relating to the structure of populations- studies of population based on
individual factors including age, gender, economic status and employment, just
to name a few.
– Demographics, or the study of, are used by institutions as a form of education
concerning the learning of a particular population’s characteristics and
preferences for many purposes, including market research.
6. Pros and cons of demographics and
psychographics, in my opinion.
Demographics Psychographics
Pros Typically, media outlets do conform to a
particular demographic, for example The Sun
has a target audience of the Working class. It is
effective because, although it could be
considered elitist, people of particular social
standings to have a different perception of
entertainment and news to others.
As opposed to demographics, psychographics
provide an insight into the personality of an
individual target audience rather than social
standing. Because of this, institutions can target
a particular character rather than class.
Cons -It could be perceived as potentially elitist.
-Although it occasionally works, concerning
news bulletins it may not in all cases. This is
because even though two individuals may have
different social standings, they may have the
same interests, goals and political beliefs.
An institution could potentially create a
product that is aimed at a particular personality
but because a range of social classes conform
to this category, some may not be able to
afford or have access to the product itself.
7. Ideal listener profile.
– An ‘ideal’ listener is a radio producer’s originally intended target audience.
– They are a group of individuals who are likely to be addressed, persuaded or
affected by what they are listening to.
– Imagining this particular audience allows a producer to target a particular
group- thus ensuring their bulletin appeals to the individuals who are tuning in.
