Project 6

1. Research
SAMUEL-JOHNSON

2. Existing Products
FRIDAY NIGHT COMEDY
Steve Punt, Hugh Dennis and guests present
the week in news through stand-up and
sketches. Kiri Pritchard McLean airs her
grievance with the Daily mail’s outrageous
headline, Tudur Owen considers the future
for Wales, should Scotland gain
independence and broadcaster Peter Curran
discusses the early days of the internet with
Punt and Dennis. Basically this is a comedy
orientated radio show, presumptuously in
front of a live studio audience, where the
hosts and guests mock the recent news of
the world.

3. Existing Products
SPORTS REPORT
An edition of Sports Report on BBC Radio 5
live presented by Ian Payne on the 50th
anniversary of the programme. This involves
the host of the show (Ian Payne) talking
about world sport and the current goings on
involved with it. He mainly talks about
English football, with it being the countries
most popular form of sport. His voice is
quite posh, with this show broadcasting in
1998 where there seemed to be a huge array
of posh commentators and presenters over
more average speaking Englishmen.

4. Existing Products
BRUSSELS CENTRAL STATION
An explosion occurred at Brussels Central
Station in Brussels, Belgium, a senior
Belgian law enforcement official told ABC
News. This radio news show broadcasts
throughout the day, to bring the most
recent news about the Brussels terrorist
attack to the engaged listeners around the
whole of the USA (where abc is based). They
speak to concerned citizens and law
enforcement, to get up to date facts on this
horrific incident; as well as hear the
opinions of listeners phoning in, throughout
the day.

5. Research Analysis
• What common features do the researched products have?
None of them are similar, apart from the fact that they are talking on the radio. One of
them is a comedy show, one is a sports report and the other is a serious news incident
involving an act of terrorism. But that variety can be found on many a radio station,
they go from (for example) an entertaining celebrity interview and then cut too the
news headlines at 12 o’clock, where they talk about breaking news and at times,
sports.
• What aspects of the research will you include within your on work?
I want my product to include all aspects of my research, as I want it to go from a jovial
comedy/quiz show and then cut to a breaking news story in a mere matter of minutes,
which reports on the sports and the top headlines around the world. That contrast in
features makes for an interesting production; going from a jovial chat to a horrific
incident, never mind how bleak, entices listeners from all reaches of the world.
Therefore that’s why I want to include such a variety in forms of radio, as to not
disinterest the listeners and keep the “ratings” high, as real radio stations try to
achieve.

6. Audience

7. Category Demographic Content to appeal to this audience
Age Range
Primary: 30-50
Secondary: 50+
• It seems that the older generations tune into the radio,
far more often than younger people and that’s most
likely due to the technological advancements in the last
half century e.g. television, video games and mobile
phones. Therefore aiming my product at the slightly
older generations, is going to attract more of an interest.
Gender
Primary: Male
Secondary: Female
• Men generally over women, find sports related news
more interesting. However the breaking news headlines
and comedy skits are equally tuned into by both genders,
as most people are emotionally enticed by these,
whether that be through sadness or joy. Although the
sports report pushes males into the primary
demographic overall.
Psychographic
Primary: Type A
(Concerned about
Humanity)
• I have chosen this particular group because, they are
most likely to show an interest about what is going on in
the world around them. Therefore they will be the most
engaged group whilst listening to my production,
especially through the “breaking news” headline story.
Social Status
Primary: Middle Class
Secondary: Everyone
Else
• I feel that the radio, appeals more to the middle class
than to anyone else. Simply because they seem to show
more of an interest about the news of the world and
political debates, as they feel that the turn out is more
likely to affect them; with the higher classes being to
wealthy to care and the working class being less
educated on that particular area to show an interest.
• However that is just my belief on the matter, anyone can
show an interest, it just seems to me that the middle
class are more Intune.