2.
Amazonia Tasty restaurant serving authentic Brazilian cuisine in a
warm and welcoming family atmosphere.
The purpose is to provide the people of Gold Coast a truly authentic
Brazilian experience. This is done through the food and the specialist
service.
Background
3.
To become an active part of the community. Providing meals to shelters
and discounts to nonprofits. Offer fundraising nights at your restaurant,
with a percentage of sales going to a local group/organization. Offer
discounts to businesspeople who work in the neighborhood.
We also have a "breakfast for all" program. Which our customers can
leave a coffee paid for a homeless, who can get a free cup pf coffee with
us until 9:00 am.
Solutions
4.
There will be a radio ad, a big restaurant sign, restaurant website, and
social networking sites will also be used. Amazonia, is a restaurant and
as such the key success factor is going to come down to word of mouth
advertising. It is vitally important that each and every customer have a
great dining experience.
Marketing Strategies
5.
The target market is quite large. The direct target market for the restaurant are males
and females that are between the ages of 20 and 60. Those people will most likely
work in the town. There is also an indirect target market which stems from the high
schools in the surrounding area. These high school students will be attracted by the
buffet style of eating as it will be satisfying, cost effective and quick.
We want everyone to feel welcome and entertained. People who are seeking upscale,
trendy, and comfortable restaurant options. These are the types of people who
frequent other restaurants and bars in the area. They are likely to spend more on
experiences they perceive as unique, cosmopolitan, and sophisticated. They are also
the most open to trying something new, food wise, and will embrace our international
cuisine.
Target Market
6.
We are confident that we will be able to get 25% of the total 430,000
needed through a bank loan, which comes to approximately $110,000.
The remaining $325,000 will be raised amongst ourselves and through
immediate family. It is very important to us that we maintain at least
51% equity in the business so we are able to make all the major
decisions
Finances
7.
Considering all of the information Amazon Tasty, looks to be a very
promising investment. It will have a great location and customers will
enjoy eating in an authentic Brazilian restaurant. We will rely on word
of mouth advertising in order to make the restaurant sustainable.
If you are an investor who is interested in joining an exciting team who
already have an established and promising business that is ready for
expansion and innovation, please contact us.
Financial Opportunities
8.
Thank you for your time & attention.
Please contact us if you have any questions,
comments or concerns.