SlideShare a Scribd company logo
COMPETITOR ANALYSIS
S Reetu
Senior Analysts
Greentab Groups
Who are the major
competitors?
How do they competing up
against each other ?
What are the objective of
major competitive ?
What are the current
strategy ?
Who has the competitive
edge?
What are they likely do in
future ?
SOURCES OF INFORMATION
• Internal Sources
• Local newspaper
• Annual reports
• Patent / Tread filing
• Business publication
• Promotional literature
• Consultants
• Trade Association
• Government Sources
Secondary Source of
information
SOURCE OF INFORMATION
• Sale force
• Employee
• Suppliers
• Consultants
• Investment Bankers
Primary Source of
information
ASSESSING COMPETITORS STRATEGIES
• Marketing Strategies
• Business Objectives
• Description of marketing segments
• Value proposition
• Core strategies
• Price or cost on products
• Comparing value chain
ASSESSING COMPETITORS STRATEGIES
• Marketing mix
• Pricing
• Promotion
• Distribution
• Product Service Capabilities
TECHNOLOGY STRATEGY
• Technology Selection
• Level of competence
• Sources of capability
• R&D investment details
• R&D organization and policies
DIFFERENTIAL ADVANTAGE ANALYSIS
• Ability to conceive and Design
• Ability to produce
• Ability to Market
• Ability to Finance
• Ability to Manage
ASSESSING A COMPETITOR’S WILL
• How crucial is this product to the firm?
• How visible is the commitment to the market?
• How aggressive are the managers?
Thank
S Reetu
Senior Analysts
Greentab Groups
reetu21singh@gmai.com

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Competitor analysis

  • 1. COMPETITOR ANALYSIS S Reetu Senior Analysts Greentab Groups
  • 2. Who are the major competitors? How do they competing up against each other ? What are the objective of major competitive ? What are the current strategy ? Who has the competitive edge? What are they likely do in future ?
  • 3. SOURCES OF INFORMATION • Internal Sources • Local newspaper • Annual reports • Patent / Tread filing • Business publication • Promotional literature • Consultants • Trade Association • Government Sources Secondary Source of information
  • 4. SOURCE OF INFORMATION • Sale force • Employee • Suppliers • Consultants • Investment Bankers Primary Source of information
  • 5. ASSESSING COMPETITORS STRATEGIES • Marketing Strategies • Business Objectives • Description of marketing segments • Value proposition • Core strategies • Price or cost on products • Comparing value chain
  • 6. ASSESSING COMPETITORS STRATEGIES • Marketing mix • Pricing • Promotion • Distribution • Product Service Capabilities
  • 7. TECHNOLOGY STRATEGY • Technology Selection • Level of competence • Sources of capability • R&D investment details • R&D organization and policies
  • 8. DIFFERENTIAL ADVANTAGE ANALYSIS • Ability to conceive and Design • Ability to produce • Ability to Market • Ability to Finance • Ability to Manage
  • 9. ASSESSING A COMPETITOR’S WILL • How crucial is this product to the firm? • How visible is the commitment to the market? • How aggressive are the managers?
  • 10. Thank S Reetu Senior Analysts Greentab Groups reetu21singh@gmai.com