This is an introduction to competitive intelligence, which includes definition, 5 flavors of competitive intelligence, some analytic tools like SWOT, STEEP, BCG, The Radar Screen, and Win Loss Analysis. Also includes some competitive intelligence books for those beginning in the field.
Subscribe to our newsletter and get our list of over 200 competitive intelligence and marketing books with links to Amazon: http://bit.ly/NHOCqM
Including our latest book, "Win/Loss Analysis: How to Capture and Keep the Business You Want." http://amzn.to/297Mrxl
Competitive Intelligence for Market Researchers: an Exercise-Driven, Interact...Arik Johnson
Introduction to Competitive Intelligence Principles Workshop, Designed for a Market Research Audience and Delivered at the 2006 Institute for International Research (IIR) Market Research Event in Los Angeles, California October 22
This is an introduction to competitive intelligence, which includes definition, 5 flavors of competitive intelligence, some analytic tools like SWOT, STEEP, BCG, The Radar Screen, and Win Loss Analysis. Also includes some competitive intelligence books for those beginning in the field.
Subscribe to our newsletter and get our list of over 200 competitive intelligence and marketing books with links to Amazon: http://bit.ly/NHOCqM
Including our latest book, "Win/Loss Analysis: How to Capture and Keep the Business You Want." http://amzn.to/297Mrxl
Competitive Intelligence for Market Researchers: an Exercise-Driven, Interact...Arik Johnson
Introduction to Competitive Intelligence Principles Workshop, Designed for a Market Research Audience and Delivered at the 2006 Institute for International Research (IIR) Market Research Event in Los Angeles, California October 22
A case study on how to improve forecast accuracy by incorporating market or business intelligence into statisitical forecasting and know whether it improves forecast accuracy or not.
Competition is getting more intense. Globalisation has finally arrived in every country of the world. It is crucial to know your own strengths
and weaknesses as well as these of your „enemies.“
Companies that want to be “ahead of the competition“ must have a
well-performing radar system in order to analyse their competitors and market developments, and to be able to identify relevant opportunities or threats on time .
Competitive Intelligence is the art of always staying one step ahead of
the competition.
Stark Consulting Services Inc.- BDAS Capabilities PresentationSumant Parimal
Stark Consulting Services Inc. is Pleased to present its unique offering BDAS (Business Development As Service), specifically targeted for tech./ICT Start-ups, Emerging and Small to Medium Businesses for Developing their Business. Under BDAS, Stark helps its customer to execute integrated Go-To-Market Strategies, leading towards higher probability of success of Startups/SMB firms.
Supplier Procurement Analytics powered by PMSquarePM square
Supplier Procurement Analytics solution powered by PMSquare assists procurement and finance departments lower costs. The solution provides detailed analytics to identify enterprise spend, transaction costs and how to better manage your suppliers
“You can download this product from SlideTeam.net”
Chart out all your strategies, competitive advantages and give a complete overview of your competitors to your business partners with our competitive analysis PowerPoint presentation slides. This competitive analysis PPT slide lets you list down different competitors, their names and logos. This Competitive Analysis PPT template also allows you to make analysis reports based on different criteria of your competitors, their market positioning, product positioning, market share and company’s growth. This beautifully crafted slide lets you analyze marketing strategy and competitor’s revenue, profits, their market shares, sales revenues, sales developments, performance indicators of sales and revenues. This PowerPoint presentation allows you to visualize strategy based on their facts and figures, to make classification of your competition and see if the competition is internal or external, strategic assessment of their products range and market segmentations. Just download this Competitive Analysis presentation slide and set out your goals and make your strategy for the future. Get your ideas intact with our Competitive Analysis Powerpoint Presentation Slides. Get that feeling of being complete. https://bit.ly/3jWGoN7
Using established business models as investigative tools and linking them together to enhance their analytical value is proposed in this paper as a method of progressing from strategic situation analysis to competitive advantage. Moreover, internal analyses that result in the identification of distinctive competencies and external investigations that uncover industry key success factors give strategists the means to develop strategies that may achieve competitive advantage.
Competitive Intelligence is critical to any company striving to make their product deliver the value customers expect. As a Product Manager, you want to keep a holistic view of both your client’s opinion, desire and thoughts on new development, combined with a perspective on what your competition will be up to next. After all, the competition has smart Product Managers who may have discovered an important service or product angle those customers are going to want.
With social media in a mature phase, can’t you just rely on Twitter Feeds, news aggregators, and information from the odd LinkedIn Group? Is that enough? What else should you be doing to stay ahead of you competitors?
Join our guest speaker, Zena Applebaum, of Bennet Jones LLP, for a practical discussion about where to look for competitive intelligence (ethically), how to collect it, the questions you should be asking, who to ask, and how best to use the intel once you have it
Haptic Feedback Surgical Environment Market Trends, Demand and ForecastAdrenaSharma
Haptics technology is simulated touch interaction between humans, robots, and real or simulated environments that could be used in the healthcare sector. Haptic technology in the robotic environment provides a tactile sense in the form of force, motion, or vibration via a feedback mechanism integrated with computers. When haptic feedback is used in surgical robots & medical simulators, it provides tactile feedback to medical practitioners.
A case study on how to improve forecast accuracy by incorporating market or business intelligence into statisitical forecasting and know whether it improves forecast accuracy or not.
Competition is getting more intense. Globalisation has finally arrived in every country of the world. It is crucial to know your own strengths
and weaknesses as well as these of your „enemies.“
Companies that want to be “ahead of the competition“ must have a
well-performing radar system in order to analyse their competitors and market developments, and to be able to identify relevant opportunities or threats on time .
Competitive Intelligence is the art of always staying one step ahead of
the competition.
Stark Consulting Services Inc.- BDAS Capabilities PresentationSumant Parimal
Stark Consulting Services Inc. is Pleased to present its unique offering BDAS (Business Development As Service), specifically targeted for tech./ICT Start-ups, Emerging and Small to Medium Businesses for Developing their Business. Under BDAS, Stark helps its customer to execute integrated Go-To-Market Strategies, leading towards higher probability of success of Startups/SMB firms.
Supplier Procurement Analytics powered by PMSquarePM square
Supplier Procurement Analytics solution powered by PMSquare assists procurement and finance departments lower costs. The solution provides detailed analytics to identify enterprise spend, transaction costs and how to better manage your suppliers
“You can download this product from SlideTeam.net”
Chart out all your strategies, competitive advantages and give a complete overview of your competitors to your business partners with our competitive analysis PowerPoint presentation slides. This competitive analysis PPT slide lets you list down different competitors, their names and logos. This Competitive Analysis PPT template also allows you to make analysis reports based on different criteria of your competitors, their market positioning, product positioning, market share and company’s growth. This beautifully crafted slide lets you analyze marketing strategy and competitor’s revenue, profits, their market shares, sales revenues, sales developments, performance indicators of sales and revenues. This PowerPoint presentation allows you to visualize strategy based on their facts and figures, to make classification of your competition and see if the competition is internal or external, strategic assessment of their products range and market segmentations. Just download this Competitive Analysis presentation slide and set out your goals and make your strategy for the future. Get your ideas intact with our Competitive Analysis Powerpoint Presentation Slides. Get that feeling of being complete. https://bit.ly/3jWGoN7
Using established business models as investigative tools and linking them together to enhance their analytical value is proposed in this paper as a method of progressing from strategic situation analysis to competitive advantage. Moreover, internal analyses that result in the identification of distinctive competencies and external investigations that uncover industry key success factors give strategists the means to develop strategies that may achieve competitive advantage.
Competitive Intelligence is critical to any company striving to make their product deliver the value customers expect. As a Product Manager, you want to keep a holistic view of both your client’s opinion, desire and thoughts on new development, combined with a perspective on what your competition will be up to next. After all, the competition has smart Product Managers who may have discovered an important service or product angle those customers are going to want.
With social media in a mature phase, can’t you just rely on Twitter Feeds, news aggregators, and information from the odd LinkedIn Group? Is that enough? What else should you be doing to stay ahead of you competitors?
Join our guest speaker, Zena Applebaum, of Bennet Jones LLP, for a practical discussion about where to look for competitive intelligence (ethically), how to collect it, the questions you should be asking, who to ask, and how best to use the intel once you have it
Haptic Feedback Surgical Environment Market Trends, Demand and ForecastAdrenaSharma
Haptics technology is simulated touch interaction between humans, robots, and real or simulated environments that could be used in the healthcare sector. Haptic technology in the robotic environment provides a tactile sense in the form of force, motion, or vibration via a feedback mechanism integrated with computers. When haptic feedback is used in surgical robots & medical simulators, it provides tactile feedback to medical practitioners.
CI 2.0 - Competitive Innovation IntelligenceArik Johnson
Presentation to KMWorld 2006 Audience in San Jose California October 31 on How the Principles of Disruptive Innovation, Risk Management, Corporate Governance and Enterprise Collaboration are Driving the Incorporation of Blog, Wiki, Social Networking, Free-Tagging, Prediction Market and other Web 2.0 Features and Capabilities into Traditional Competitive Intelligence Software
The study covers all of the aspects of Data Catalog Market and its impacts on the industry, which has shaped the market into its current position. Depending on the obtained data, the report provides future impactful points to the shareholder and the growing opportunities.
Welding gas, also known as shielding gas, is an inert/semi-inert gas used extensively in various welding processes, including gas metal arc welding (GMAW), gas tungsten arc welding (GTAW), etc., in order to protect the weld from unwanted contaminants, such as oxygen, nitrogen, water vapor, or other elements in the surroundings.
According to a recent research report by MarkNtel Advisors, the Mattresses Market is projected to expand at a CAGR of about 6.5% over the projection period, or 2022-27. This substantial research serves as an excellent example of a thorough review of the data and information related to the industry's growth.
The study's accurate and thorough examination of the competitive landscape, which includes the fierce struggle among players, enables the organisations to develop their strategies appropriately and outperform their rivals
The study covers all of the aspects of GCC Enterprise Content Management Market and its impacts on the industry, which has shaped the market into its current position. Depending on the obtained data, the report provides future impactful points to the shareholder and the growing opportunities.
The research study comprises facts and information obtained from various legitimate sources to provide an explained and effortless interpretation of the future state of the market according to past data. Analysts at Markntel Advisors evaluated the obtained material and data, gaining insights and the
2. The Source for Critical Information IHS is The Source for Critical Information and Insight ™ that powers growth and value for our clients. Products and solutions span four areas of critical information. From design engineering to maintenance and disposition From exploration to consumption From risk assessment to supporting military operations From material selection and management to hazardous waste disposal and emissions Security Product Lifecycle Energy Environment
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7. The IHS Global Insight Approach Client Projects can include one or all of these steps – creating a continuum of service options.
9. Optimize Your Planning Process through Sales Benchmarking … both in strategic planning and tactical management of your sales channels & resources. Unbiased Replace assumptions with facts about business drivers Precise Push the limits of available data into the market niches served by your company Best Practice Create a logical, rational & consistent methodology for forecasts. Understandable Everyone sees how the forecast is derived. The objective is Revenue & Margin Maximization…
10. Going Beyond the Trend Line Identify factors driving demand & create multiple customized benchmarks based on these weights by: Geography, Business Unit, Product Line, etc. … a Custom Benchmark can Anticipate Market Trends. Missed Market Growth from the Trend Line Approach… Benchmark – Relevant to What?
11. Sales Forecasting Models Put it all together in a forecasting model that takes into account the full range of demand dynamics
12. Optimize Your Planning Process through Market Sizing/Segmentation Identify market segments: geographic, demographics, business type, or industry Measure individual market segments to create accurate sales forecasts and build targeted sales & production strategies Conduct what-if scenarios One market segment suddenly declines, while another experiences an unexpected spike in orders—and what to do about it
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14. Market Potential & Penetration Bubble Size = 20102 Market Potential Setting sales goals based on both market potential and market penetration provides a more realistic context for discussing performance and expectations for the future.
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18. Key Value Proposition Unlike other forecasting or inflation providers, IHS Global Insight’s Pricing and Purchasing model-based infrastructure provides guidance for more effective price determination. This analysis enables purchasing executives and supply chain professionals to quantify the sources of price change allowing for more effective supplier negotiations that result in bottom-line savings. Related consulting consists of special company benchmarking models, scenario analysis, supplier assessment and market sizing which leverage the core analysis and quantitative properties .
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22. Solving Problems through strategic support “ We used our best guess estimate of the potential market size in planning our production capacity. However, we completely missed the possibility the demand explosion in Asia and missed a lot of value” Ignoring uncertainties Sample Problems Client expression of their problems Poor choice / Lack of Alternatives “ I don’t feel that I have any real choice. My team comes to me with their preferred course of action, and a couple of obviously-poor alternatives.” “ Our current path seems fraught with risk.” Lack of Internal Alignment / Motivational Biases "We produce our total available market estimates and forecasts, but when we then try to implement them, the geographic and industry segment leaders focus all their efforts on shooting holes in the numbers. It becomes a nightmare getting them to actually use them as benchmarks - especially when they conflict with their own individual beliefs." Lack of strategic perspective “ We took our product to the market as fast as we possibly could, well ahead of our competitors. What we did not know was that the market would become virtually extinct in 5 years.”
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24. Our strategy development process is a set of structured conversations with decision makers WORKING TEAM • Frame • Challenges • Understanding • Alternatives • Improved Information • Values Decision DECISION- MAKER(S) APPROVE CHARTER AGREE TO ALTERNATIVES REFINE FOCUS 4 . DECIDE Among Alternatives Evaluated Alternatives 1 . ASSESS Business Situation 2 . DEVELOP Alternatives, Information, and Values 3 . EVALUATE Risk and Return of Alternatives 5 . PLAN for Action
25. We can leverage internal IP broadly Global Insight Economic Data Decision Quality and Structured Decision Dialogue Methodology Global Insight Industry Expertise Ongoing Advisory Service Research Methodology Client Added Value Expertise Critical Information Global Energy Scenario Framework IHS Tools and Databases
37. Thank You Christian Schena Director, Business Development IHS Consulting (781) 301-9148 [email_address]
Editor's Notes
05/06/10 02:12
05/06/10 02:12
When we speak of Accountability – we discuss having clear sets of individual and team performance metrics and goals – Sales, Revenue Managed, Utilization and Contract Profitability When we speak of Innovation – we will have a specific set of Innovation awards that will be peer-nominated and judged – focused on client service level innovation.
When we speak of Accountability – we discuss having clear sets of individual and team performance metrics and goals – Sales, Revenue Managed, Utilization and Contract Profitability When we speak of Innovation – we will have a specific set of Innovation awards that will be peer-nominated and judged – focused on client service level innovation.