Levitt's Model - Lenovo Computers
•Download as PPTX, PDF•
1 like•2,045 views
This document discusses Lenovo laptops and their marketing strategy in India. It provides details on Lenovo's product mix, including their cooling system and design awards. It notes the laptops' price range between INR 65,000-70,000, similar to HP Envy dv6. The promotion mix discusses Lenovo ad campaigns focusing on ruggedness and action, while HP emphasizes design and multimedia. Both brands are sold in retail electronic stores, with Lenovo receiving sales force pushes. Lenovo offers worldwide customer support and warranty extensions up to five years. The marketing strategy aims to build Lenovo as a brand for youth and "doers" through ambassador Ranbir Kapoor and various campaigns.
Report
Share
Report
Share
Recommended
Ppt of shamim sir brand war
This document compares Horlicks and Complan, two popular health drink brands in India. Horlicks is manufactured by GSK and targets children, women, and the elderly. It has 50% market share and is available in over 5 lakh retail outlets. Complan is manufactured by Heinz and targets growing children, athletes, and busy adults. It has 20% market share and is available in over 7 lakh retail outlets. The two brands engaged in advertising wars comparing nutritional claims and prices, with Horlicks positioning itself as more nutritious and less expensive. Comparative advertising is beneficial when providing truthful information to consumers, but not when claims are false or misleading.
Red bull final_2
Red Bull controls 70% of the worldwide energy drink market through innovative marketing strategies focused on sponsoring extreme sports and selling a lifestyle rather than just a drink. While Red Bull has found success targeting males aged 18-35, opportunities exist to expand into new customer segments such as females and older age groups through product extensions and promoting the perceived health benefits of the drink. The document analyzes Red Bull's financial performance and marketing strategies and provides recommendations to maintain market leadership by capitalizing on emerging trends and entering new markets.
Perceptual mapping
Perceptual mapping is a graphic display that shows customers' perceptions of product characteristics and brands. It helps understand how customers view a company's brand compared to competitors. There are two main methods for perceptual mapping - attribute-based which uses factor analysis of product attributes, and similarity-based which uses multi-dimensional scaling of perceived brand similarities. Both have advantages and disadvantages for understanding brand perceptions.
Nestle india final_ppt
This document summarizes products and marketing strategies for several Nestle India brands. It discusses Nestle Munch, a wafer and chocolate snack launched in 1999. It is positioned as an impulse purchase and priced affordably between Rs. 2-10. Promotion includes TV, radio, and brand ambassador Rani Mukherjee. Nestea tea bags come in various flavors and bag sizes, with "odd pricing" between Rs. 39-235. Promotion budgets are spent on advertising and sampling. Maggi 2-Minute Noodles are sold in quantities from 75g to 600g, priced for market penetration between Rs. 10-80. Advertising and events are used to promote the popular brand.
Understanding strategy in innovation and technology oriented business
It is study of 3M strategy analysis. Its mission, vision, values, swot analysis, Porter’s Five forces Model, Core-Competency, Value chain analysis, Business level strategies.
Channels of distribution in marketing
This Presentation discuss the third element of Marketing Mix i.e. Place it addresses Type of Marketing Channels, Alternative Marketing Channels, Hybrid Marketing Channel, Primary Goods Channels and Channel Selection Strategy.
Marketing Mix Nestle Company
In this report you can study about Marketing Mix Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
Nestle + kitkat
Nestlé is a global food and beverage company founded in 1867 that operates factories in 86 countries, employs over 328,000 people, and has various product lines including coffee, chocolate, bottled water, baby food, breakfast cereals, and snacks. The company aims to meet consumer needs by marketing high quality foods and uses a variety of marketing strategies including product development, pricing, promotion, and distribution to different countries while accounting for cultural differences. Nestlé also engages in various corporate social responsibility initiatives focused on areas like agriculture, water, and education.
Recommended
Ppt of shamim sir brand war
This document compares Horlicks and Complan, two popular health drink brands in India. Horlicks is manufactured by GSK and targets children, women, and the elderly. It has 50% market share and is available in over 5 lakh retail outlets. Complan is manufactured by Heinz and targets growing children, athletes, and busy adults. It has 20% market share and is available in over 7 lakh retail outlets. The two brands engaged in advertising wars comparing nutritional claims and prices, with Horlicks positioning itself as more nutritious and less expensive. Comparative advertising is beneficial when providing truthful information to consumers, but not when claims are false or misleading.
Red bull final_2
Red Bull controls 70% of the worldwide energy drink market through innovative marketing strategies focused on sponsoring extreme sports and selling a lifestyle rather than just a drink. While Red Bull has found success targeting males aged 18-35, opportunities exist to expand into new customer segments such as females and older age groups through product extensions and promoting the perceived health benefits of the drink. The document analyzes Red Bull's financial performance and marketing strategies and provides recommendations to maintain market leadership by capitalizing on emerging trends and entering new markets.
Perceptual mapping
Perceptual mapping is a graphic display that shows customers' perceptions of product characteristics and brands. It helps understand how customers view a company's brand compared to competitors. There are two main methods for perceptual mapping - attribute-based which uses factor analysis of product attributes, and similarity-based which uses multi-dimensional scaling of perceived brand similarities. Both have advantages and disadvantages for understanding brand perceptions.
Nestle india final_ppt
This document summarizes products and marketing strategies for several Nestle India brands. It discusses Nestle Munch, a wafer and chocolate snack launched in 1999. It is positioned as an impulse purchase and priced affordably between Rs. 2-10. Promotion includes TV, radio, and brand ambassador Rani Mukherjee. Nestea tea bags come in various flavors and bag sizes, with "odd pricing" between Rs. 39-235. Promotion budgets are spent on advertising and sampling. Maggi 2-Minute Noodles are sold in quantities from 75g to 600g, priced for market penetration between Rs. 10-80. Advertising and events are used to promote the popular brand.
Understanding strategy in innovation and technology oriented business
It is study of 3M strategy analysis. Its mission, vision, values, swot analysis, Porter’s Five forces Model, Core-Competency, Value chain analysis, Business level strategies.
Channels of distribution in marketing
This Presentation discuss the third element of Marketing Mix i.e. Place it addresses Type of Marketing Channels, Alternative Marketing Channels, Hybrid Marketing Channel, Primary Goods Channels and Channel Selection Strategy.
Marketing Mix Nestle Company
In this report you can study about Marketing Mix Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
Nestle + kitkat
Nestlé is a global food and beverage company founded in 1867 that operates factories in 86 countries, employs over 328,000 people, and has various product lines including coffee, chocolate, bottled water, baby food, breakfast cereals, and snacks. The company aims to meet consumer needs by marketing high quality foods and uses a variety of marketing strategies including product development, pricing, promotion, and distribution to different countries while accounting for cultural differences. Nestlé also engages in various corporate social responsibility initiatives focused on areas like agriculture, water, and education.
PUMA analysis
Puma is a Germany-based company that manufactures sporting goods and operates worldwide. It produces footwear, apparel, and accessories for activities like running, soccer, and tennis. Puma endorses famous athletes like Usain Bolt and Serena Williams. The company aims to increase sales from €3 billion in 2012 to €4 billion in 2015 through strategies like expanding its non-Puma brands, growing key product categories and regions, and increasing desirability of its products. Puma promotes sustainability through initiatives such as reusable packaging and using recycled materials.
Consumer behavior
- Consumer personality reflects individual differences that influence how consumers think and act. Personality is complex and consists of traits like innovativeness, materialism, and ethnocentrism.
- While personality is generally consistent, life events can cause it to change over time. Various theories try to explain personality and its development.
- Marketers can segment consumers and better target their products based on understanding personality traits and how they relate to consumer decision making. Consumers seek products that align with their self-image and allow them to express themselves.
Nutella case study
Consumer perception on Nutella
The study is an empirical study based on the survey method and the data is collected with the help of questionnaire. The study is Descriptive research where the data is collected by non-random sampling method.
NUTELLA - Marketing Research
The document summarizes a marketing research project for Nutella to determine if they should create new products. It discusses Nutella's history and proposes new product ideas like Nutella Stevia and flavored varieties. It describes focus groups and a survey of 349 respondents between ages 16-55 to gather information on consumer habits, favorite spreads, and interest in potential new products. The results of the survey will help Nutella decide whether to expand their product line.
Direct Marketing Elements
The document provides an analysis of the direct marketing elements used in an email from Wine.com to a recipient named Jan. It summarizes that Wine.com likely obtained Jan's contact information from their customer database or a purchased list. The email utilizes multiple limited-time offers along with descriptive copy and ratings to encourage Jan to purchase $50 or more worth of wine. The layout is clean and easy to read, guiding the recipient through the information. The timing of the Cinco de Mayo holiday-themed email and a 24-hour expiration may be targeted based on Jan's past purchasing behaviors.
Consumer as individual
This document provides an overview of concepts related to understanding consumers as individuals. It discusses types of needs and motivations, including physiological, safety, social, esteem and self-actualization needs. It also covers consumer personality theories like Freudian and trait theory. Additionally, it examines consumer perception, learning, attitudes, and how personality influences consumption behaviors. Marketers can leverage these concepts to better understand consumer diversity and target appropriate segments.
Starbucks
Starbucks is the world's largest coffeehouse company with over 17,000 stores in 50+ countries. Founded in 1971, it was transformed in the 1980s under new CEO Howard Schultz to focus on coffee drinks and the "third place" retail experience. Key to Starbucks' success has been ensuring consistently high coffee quality, innovative new products, strategic partnerships, and expanding globally while maintaining its brand image. Ongoing challenges include retaining quality standards internationally, competing with local coffee traditions, and responding to price sensitivity as the coffee market becomes more competitive.
Amul's Advertisements Analysis along with Communication Models.
The document provides background information on Amul, an Indian dairy cooperative. It discusses how Amul was formed in 1946 and is jointly managed by the Gujarat Co-operative Milk Marketing Federation. It highlights how Amul spurred India's White Revolution, making the country the largest milk producer. The document also discusses Amul's segmentation, targeting, positioning and marketing campaigns over the years including its mascot, the Amul girl. It analyzes how Amul's advertisements use humor and commentary on current events to engage audiences for over 50 years.
Starbucks corporation (indian coffee) PPT
Starbucks entered the Indian market through a joint venture with Tata Corporation. They invested $80 million initially, with each partner owning 50%. Starbucks chose this entry mode because of Tata's strong brand recognition, resources, and distribution network in India. However, expanding into India's emerging market posed challenges like cultural differences, existing competitors like Café Coffee Day, and lower price expectations. Starbucks' long term plan is to open more stores in India and deliver their elevated coffeehouse experience while adapting offerings to local tastes.
Porter's Five Forces Model and Porter's Value Chain of Nestle
This document discusses Porter's Five Forces model and Porter's value chain model using Nestle as an example. It analyzes Nestle using the five forces of competition, threat of new entrants, threat of substitutes, bargaining power of suppliers, bargaining power of customers, and competitive rivalry. It then describes Nestle's value chain including primary activities like inbound logistics, operations, outbound logistics, marketing and sales, and services. It also discusses Nestle's supporting activities such as procurement, human resource management, technological development, and infrastructure.
Mc Donald's Unethical case study
I. Introduction
Define ethics, ethics in business and the important of ethics in business context
II. Background of the business
Introduce to McDonald’s
III. Case Outline
The case of unhealthy ingredients
IV. Stakeholder (Direct and indirect)
The people affected by the issue directly and indirectly
V. Key Ethical Issue
Consequences from this issue
VI. Ethical Analysis
Ethical analysis on alternative reasons behind the occurrence of the issue
VII. Recommendation
Our comments and suggestions to McDonald’s , the US government and consumers
7 eleven
7-Eleven Malaysia Sdn. Bhd. is the largest 24-hour convenience store chain in Malaysia, operating 1,497 stores nationwide. Founded in 1927 in Texas, 7-Eleven first opened in Malaysia in 1984 and has since become a prominent brand known for providing customers access to daily necessities 24/7. The company targets busy adults, youth, and families by offering groceries, snacks, drinks and other convenience products, as well as services like ATMs and bill payment. While facing competition from stores like KK Mart, 7-Eleven remains dominant in the convenience store market due to its brand recognition and widespread national coverage that allows customers to easily access stores.
Addressing the need for changes to the current marketing strategy of Nestlé L...
Addressing the need for changes to the current marketing strategy of Nestlé L...Marian Amanda Perera
This document summarizes a marketing report for Nestle Lanka that addresses needed changes to their current marketing strategy. It analyzes Nestle's market segments, target markets, and competitive positioning. It examines buying behavior trends and environmental influences. It also provides a product life cycle analysis and recommendations. These include segmenting Maggi noodles by packaging and price, ensuring freshness of ready-to-drink products in rural areas, introducing soy milk and drinking yogurt, and focusing promotions on new products and suppliers to increase market share.Product Strategy with Indian Examples
This document discusses various concepts related to products, including:
1) It defines what a product is and discusses 5 levels of products with examples.
2) It covers classification of consumer and industrial products and ways to differentiate products and services.
3) Other concepts covered include the product hierarchy, product systems and mixes, product line decisions involving line stretching and modernization, and approaches to product mix pricing.
4) Examples discussed include product mixes and lines for companies like AMUL and Suzuki.
Socio cultural factors in consumer decision processes
Here are three key points about analyzing consumer needs within consumer behavior models and formulating marketing strategies:
1. Consumer needs exist at the core of consumer behavior models and drive people through the stages of the decision making process. Marketers must understand basic, social and individual needs to develop effective products and messages.
2. Within decision making stages like need recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation, marketers can identify the specific needs consumers are trying to fulfill at each point in order to influence their choices. This helps optimize marketing mix elements like product, price, place and promotion.
3. A Chinese consumer may be interested in a General Motors vehicle because of changing social and individual needs as China's
Strategies for Consumer Attitude Change
This document outlines strategies for changing consumer attitudes. It defines attitudes and discusses their components and formation. Four main strategies for attitude change are described: 1) Changing beliefs about competitor brands, 2) Associating products with admired groups/causes, 3) Altering components of multi-attribute models like attributes or brand ratings, and 4) Changing basic motivation functions like the utilitarian, ego-defensive, value-expressive, or knowledge functions. The document also addresses resolving conflicts between positive and negative attitudes.
Starbucks India Entry Mode
Starbucks is entering the Indian market through a joint venture with Tata Coffee. A joint venture allows Starbucks to leverage Tata Coffee's expertise and local knowledge of India's coffee market while mitigating risks through shared ownership. Tata Coffee has experience operating coffee plantations and a roasting facility in India, and will help Starbucks source, roast, and distribute coffee within India. The joint venture will also explore social projects to support coffee farming communities and promote responsible agricultural practices.
A Study of Consumer Behaviour towards Lay's chips
In-depth analysis of consumer behaviour towards Lay's chips which was conducted with the help of surveys and personal interviews.
Strategic Brand Positioning PowerPoint Presentation Slides
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of twentyfive slides, this PPT is the most comprehensive summary of Strategic Brand Positioning Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible.
case # 5: starbucks coffee company
The document provides an overview of Starbucks, including its history, vision, mission, and analysis of its external and internal factors. It summarizes Starbucks' performance using various matrices to evaluate its competitive position, strengths, weaknesses, and growth strategies. The document recommends enhancing Starbucks' atmosphere, increasing marketing, advertising, sales promotions, and promoting healthy products.
Bajaj220
This document discusses Bajaj's brand building efforts for its Pulsar 220 motorcycle. It begins with market share statistics for the two-wheeler industry in India. It then provides specifications and details about the Pulsar 220 model. The document includes television commercials from 2010 and 2011, print advertisements from 2009, and information on promotional events. It also outlines Levitt's six-step brand building model and core concepts around the core product, expected product, augmented product, and potential product. Brand differentiation strategies for the Pulsar 220 are mapped according to Levitt's model.
Ad Exposure Model - Maggi
This document summarizes Maggi's brand exposure model in India over several decades. It discusses how Maggi established brand awareness and familiarity through early television commercials that educated viewers about instant noodles and targeted children. Maggi's tagline of "Taste Bhi, Health Bhi" emphasized its attributes of being both tasty and nutritious. More recently, advertisements have portrayed Maggi as a helpful companion. Through consistent messaging around fun, health, and companionship, Maggi has built favorable brand perceptions and strong emotional connections to drive repeat purchase behavior and maintain a dominant market share.
More Related Content
What's hot
PUMA analysis
Puma is a Germany-based company that manufactures sporting goods and operates worldwide. It produces footwear, apparel, and accessories for activities like running, soccer, and tennis. Puma endorses famous athletes like Usain Bolt and Serena Williams. The company aims to increase sales from €3 billion in 2012 to €4 billion in 2015 through strategies like expanding its non-Puma brands, growing key product categories and regions, and increasing desirability of its products. Puma promotes sustainability through initiatives such as reusable packaging and using recycled materials.
Consumer behavior
- Consumer personality reflects individual differences that influence how consumers think and act. Personality is complex and consists of traits like innovativeness, materialism, and ethnocentrism.
- While personality is generally consistent, life events can cause it to change over time. Various theories try to explain personality and its development.
- Marketers can segment consumers and better target their products based on understanding personality traits and how they relate to consumer decision making. Consumers seek products that align with their self-image and allow them to express themselves.
Nutella case study
Consumer perception on Nutella
The study is an empirical study based on the survey method and the data is collected with the help of questionnaire. The study is Descriptive research where the data is collected by non-random sampling method.
NUTELLA - Marketing Research
The document summarizes a marketing research project for Nutella to determine if they should create new products. It discusses Nutella's history and proposes new product ideas like Nutella Stevia and flavored varieties. It describes focus groups and a survey of 349 respondents between ages 16-55 to gather information on consumer habits, favorite spreads, and interest in potential new products. The results of the survey will help Nutella decide whether to expand their product line.
Direct Marketing Elements
The document provides an analysis of the direct marketing elements used in an email from Wine.com to a recipient named Jan. It summarizes that Wine.com likely obtained Jan's contact information from their customer database or a purchased list. The email utilizes multiple limited-time offers along with descriptive copy and ratings to encourage Jan to purchase $50 or more worth of wine. The layout is clean and easy to read, guiding the recipient through the information. The timing of the Cinco de Mayo holiday-themed email and a 24-hour expiration may be targeted based on Jan's past purchasing behaviors.
Consumer as individual
This document provides an overview of concepts related to understanding consumers as individuals. It discusses types of needs and motivations, including physiological, safety, social, esteem and self-actualization needs. It also covers consumer personality theories like Freudian and trait theory. Additionally, it examines consumer perception, learning, attitudes, and how personality influences consumption behaviors. Marketers can leverage these concepts to better understand consumer diversity and target appropriate segments.
Starbucks
Starbucks is the world's largest coffeehouse company with over 17,000 stores in 50+ countries. Founded in 1971, it was transformed in the 1980s under new CEO Howard Schultz to focus on coffee drinks and the "third place" retail experience. Key to Starbucks' success has been ensuring consistently high coffee quality, innovative new products, strategic partnerships, and expanding globally while maintaining its brand image. Ongoing challenges include retaining quality standards internationally, competing with local coffee traditions, and responding to price sensitivity as the coffee market becomes more competitive.
Amul's Advertisements Analysis along with Communication Models.
The document provides background information on Amul, an Indian dairy cooperative. It discusses how Amul was formed in 1946 and is jointly managed by the Gujarat Co-operative Milk Marketing Federation. It highlights how Amul spurred India's White Revolution, making the country the largest milk producer. The document also discusses Amul's segmentation, targeting, positioning and marketing campaigns over the years including its mascot, the Amul girl. It analyzes how Amul's advertisements use humor and commentary on current events to engage audiences for over 50 years.
Starbucks corporation (indian coffee) PPT
Starbucks entered the Indian market through a joint venture with Tata Corporation. They invested $80 million initially, with each partner owning 50%. Starbucks chose this entry mode because of Tata's strong brand recognition, resources, and distribution network in India. However, expanding into India's emerging market posed challenges like cultural differences, existing competitors like Café Coffee Day, and lower price expectations. Starbucks' long term plan is to open more stores in India and deliver their elevated coffeehouse experience while adapting offerings to local tastes.
Porter's Five Forces Model and Porter's Value Chain of Nestle
This document discusses Porter's Five Forces model and Porter's value chain model using Nestle as an example. It analyzes Nestle using the five forces of competition, threat of new entrants, threat of substitutes, bargaining power of suppliers, bargaining power of customers, and competitive rivalry. It then describes Nestle's value chain including primary activities like inbound logistics, operations, outbound logistics, marketing and sales, and services. It also discusses Nestle's supporting activities such as procurement, human resource management, technological development, and infrastructure.
Mc Donald's Unethical case study
I. Introduction
Define ethics, ethics in business and the important of ethics in business context
II. Background of the business
Introduce to McDonald’s
III. Case Outline
The case of unhealthy ingredients
IV. Stakeholder (Direct and indirect)
The people affected by the issue directly and indirectly
V. Key Ethical Issue
Consequences from this issue
VI. Ethical Analysis
Ethical analysis on alternative reasons behind the occurrence of the issue
VII. Recommendation
Our comments and suggestions to McDonald’s , the US government and consumers
7 eleven
7-Eleven Malaysia Sdn. Bhd. is the largest 24-hour convenience store chain in Malaysia, operating 1,497 stores nationwide. Founded in 1927 in Texas, 7-Eleven first opened in Malaysia in 1984 and has since become a prominent brand known for providing customers access to daily necessities 24/7. The company targets busy adults, youth, and families by offering groceries, snacks, drinks and other convenience products, as well as services like ATMs and bill payment. While facing competition from stores like KK Mart, 7-Eleven remains dominant in the convenience store market due to its brand recognition and widespread national coverage that allows customers to easily access stores.
Addressing the need for changes to the current marketing strategy of Nestlé L...
Addressing the need for changes to the current marketing strategy of Nestlé L...Marian Amanda Perera
This document summarizes a marketing report for Nestle Lanka that addresses needed changes to their current marketing strategy. It analyzes Nestle's market segments, target markets, and competitive positioning. It examines buying behavior trends and environmental influences. It also provides a product life cycle analysis and recommendations. These include segmenting Maggi noodles by packaging and price, ensuring freshness of ready-to-drink products in rural areas, introducing soy milk and drinking yogurt, and focusing promotions on new products and suppliers to increase market share.Product Strategy with Indian Examples
This document discusses various concepts related to products, including:
1) It defines what a product is and discusses 5 levels of products with examples.
2) It covers classification of consumer and industrial products and ways to differentiate products and services.
3) Other concepts covered include the product hierarchy, product systems and mixes, product line decisions involving line stretching and modernization, and approaches to product mix pricing.
4) Examples discussed include product mixes and lines for companies like AMUL and Suzuki.
Socio cultural factors in consumer decision processes
Here are three key points about analyzing consumer needs within consumer behavior models and formulating marketing strategies:
1. Consumer needs exist at the core of consumer behavior models and drive people through the stages of the decision making process. Marketers must understand basic, social and individual needs to develop effective products and messages.
2. Within decision making stages like need recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation, marketers can identify the specific needs consumers are trying to fulfill at each point in order to influence their choices. This helps optimize marketing mix elements like product, price, place and promotion.
3. A Chinese consumer may be interested in a General Motors vehicle because of changing social and individual needs as China's
Strategies for Consumer Attitude Change
This document outlines strategies for changing consumer attitudes. It defines attitudes and discusses their components and formation. Four main strategies for attitude change are described: 1) Changing beliefs about competitor brands, 2) Associating products with admired groups/causes, 3) Altering components of multi-attribute models like attributes or brand ratings, and 4) Changing basic motivation functions like the utilitarian, ego-defensive, value-expressive, or knowledge functions. The document also addresses resolving conflicts between positive and negative attitudes.
Starbucks India Entry Mode
Starbucks is entering the Indian market through a joint venture with Tata Coffee. A joint venture allows Starbucks to leverage Tata Coffee's expertise and local knowledge of India's coffee market while mitigating risks through shared ownership. Tata Coffee has experience operating coffee plantations and a roasting facility in India, and will help Starbucks source, roast, and distribute coffee within India. The joint venture will also explore social projects to support coffee farming communities and promote responsible agricultural practices.
A Study of Consumer Behaviour towards Lay's chips
In-depth analysis of consumer behaviour towards Lay's chips which was conducted with the help of surveys and personal interviews.
Strategic Brand Positioning PowerPoint Presentation Slides
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of twentyfive slides, this PPT is the most comprehensive summary of Strategic Brand Positioning Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible.
case # 5: starbucks coffee company
The document provides an overview of Starbucks, including its history, vision, mission, and analysis of its external and internal factors. It summarizes Starbucks' performance using various matrices to evaluate its competitive position, strengths, weaknesses, and growth strategies. The document recommends enhancing Starbucks' atmosphere, increasing marketing, advertising, sales promotions, and promoting healthy products.
What's hot (20)
Amul's Advertisements Analysis along with Communication Models.
Amul's Advertisements Analysis along with Communication Models.
Porter's Five Forces Model and Porter's Value Chain of Nestle
Porter's Five Forces Model and Porter's Value Chain of Nestle
Addressing the need for changes to the current marketing strategy of Nestlé L...
Addressing the need for changes to the current marketing strategy of Nestlé L...
Socio cultural factors in consumer decision processes
Socio cultural factors in consumer decision processes
Strategic Brand Positioning PowerPoint Presentation Slides
Strategic Brand Positioning PowerPoint Presentation Slides
Viewers also liked
Bajaj220
This document discusses Bajaj's brand building efforts for its Pulsar 220 motorcycle. It begins with market share statistics for the two-wheeler industry in India. It then provides specifications and details about the Pulsar 220 model. The document includes television commercials from 2010 and 2011, print advertisements from 2009, and information on promotional events. It also outlines Levitt's six-step brand building model and core concepts around the core product, expected product, augmented product, and potential product. Brand differentiation strategies for the Pulsar 220 are mapped according to Levitt's model.
Ad Exposure Model - Maggi
This document summarizes Maggi's brand exposure model in India over several decades. It discusses how Maggi established brand awareness and familiarity through early television commercials that educated viewers about instant noodles and targeted children. Maggi's tagline of "Taste Bhi, Health Bhi" emphasized its attributes of being both tasty and nutritious. More recently, advertisements have portrayed Maggi as a helpful companion. Through consistent messaging around fun, health, and companionship, Maggi has built favorable brand perceptions and strong emotional connections to drive repeat purchase behavior and maintain a dominant market share.
Comparison between Idea and Vodafone
This document compares two major Indian mobile network operators, Vodafone and Idea Cellular. It outlines key details about each company such as year founded, headquarters, coverage areas, services offered, and sample tariff plans. The document concludes by inviting questions to clarify any aspects of the comparison.
Maggi Brand Dossier and Basic market study
We studied the brand "Maggi" and made a report as part of our Marketing course. We have tried to make the report exhaustive.
We also have a done an online survey of 130 responses for the hypotheses we had considered. We also got into various more interesting conclusions which I am ready to share if any one is interested.
“A Study on of Effective Marketing Strategy of Nestle MAGGI”
This document provides an overview of Nestle Maggi noodles and Nestle's marketing strategy for the product in India. It discusses the origins of Nestle and Julius Maggi in the late 19th century. Nestle launched Maggi noodles in India in 1980, positioning it as a convenient snack. Through market research, Nestle discovered children were the main consumers and developed promotions targeting them. Nestle has maintained Maggi's popularity in India through constant innovation, including new variants, while positioning it as a quick and nutritious snack.
Maggi
This document appears to be a student's research project report on customer satisfaction with Maggi noodles in Bangalore, India. It includes an introduction, product profile, organizational structure, definitions of key marketing terms, and outlines the consumer decision making process and influences on Maggi noodles. The report was submitted in partial fulfillment of an MBA program and was supervised by Shobha Devi, a management lecturer.
14 Principles of Management by Henri Fayol with Case Study
The document discusses principles of management as applied at Tata Beverage Group. It describes how Tata Beverage Group divides work among different roles and departments. It also discusses how the company establishes authority and responsibility among employees, and enforces discipline through a code of conduct. The document further explains how Tata Beverage Group maintains unity of command, direction, and subordination of individual interests to overall company interests. It provides examples of how the company approaches remuneration, centralization/decentralization, maintaining a scalar chain of command, order, equity, stability of personnel, initiative, and esprit de corps.
Business Studies (Principles of Management) Project Class 12th CBSE
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Specifically, older adults who exercised regularly performed better on memory and thinking tests compared to those who did not exercise regularly.
14 Principles of HENRI FAYOL project on KFC Class-XII
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Viewers also liked (9)
“A Study on of Effective Marketing Strategy of Nestle MAGGI”
“A Study on of Effective Marketing Strategy of Nestle MAGGI”
14 Principles of Management by Henri Fayol with Case Study
14 Principles of Management by Henri Fayol with Case Study
Business Studies (Principles of Management) Project Class 12th CBSE
Business Studies (Principles of Management) Project Class 12th CBSE
14 Principles of HENRI FAYOL project on KFC Class-XII
14 Principles of HENRI FAYOL project on KFC Class-XII
Similar to Levitt's Model - Lenovo Computers
Marketing ppt
The presentation analyzes Lenovo laptops. It introduces the five group members and provides an overview of Lenovo as a company founded in China in 1984. It then analyzes Lenovo's laptop product type, competitors, target markets through segmentation, positioning, and the consumer buying process. Distribution channels are explained along with integrated marketing communications approaches and a recommendation to focus more on brand marketing and product flexibility.
LENOVO COMPANY BRAND.
Lenovo is a computer company that produces laptops, desktops, tablets, and other devices. It segments the market demographically based on factors like age, income, education level, and gender. Some of Lenovo's target markets include city customers with advanced concepts and high education levels, as well as rural customers with strong brand awareness. Lenovo positions itself as an innovator that offers high quality products at competitive prices, focusing on quality, performance, and design to appeal to high-end users while maintaining affordability.
Intel inside group4
The document discusses Intel's "Intel Inside" branding campaign. It launched in 1991 to differentiate Intel's microprocessors after losing a court case around its 386 branding. The campaign aimed to connect directly with consumers and reduce buyer power. Intel's core brand values of technology, performance, and authentic safety have remained consistent. The campaign evolved through ads like the Blue Man Group ads, which helped position Pentium chips. The "Intel Inside" logo created perceptions that CPUs were most important and signaled a PC was modern and high-tech. The company should consider extending the brand to other converging device categories like phones. It is difficult for other component brands to replicate Intel's success due to lack of strong consumer perception.
Presentation1.pptx
Lenovo follows a hybrid strategy of cost leadership and differentiation. It focuses on price competitiveness while also building its brand and introducing new product lines. HP pursues a differentiation strategy through innovative design and performance. ASUS balances a focus strategy with particular product lines while also pursuing cost leadership. Apple's strategy is broad differentiation through superior design, user experience, and branding. Acer focuses on cost leadership by offering the lowest prices. Sony differentiates through unique and novel product features. Dell combines cost leadership through its direct sales model with some product differentiation. Samsung pursues broad differentiation by providing differentiated products across wide markets through technological innovation.
Lenovo: Building a global brand
Lenovo acquired IBM's personal computer business in 2005 in order to globalize and expand beyond its success in China. This gave Lenovo the ThinkPad and ThinkCentre brands to leverage. However, it also introduced challenges in merging cultures and establishing Lenovo's brand identity globally against strong competitors like HP and Dell. Lenovo addressed this by focusing on a master Lenovo brand, restructuring to integrate IBM and Lenovo teams, and a phased branding strategy that transitioned awareness from IBM/ThinkPad to the Lenovo brand over time. By 2014, Lenovo had become the largest personal computer manufacturer in the world with 19.2% of the global market.
ICSC—Texas New Techies: A Retail Startup Pitch Competition
- A startup pitch competition is a session where entrepreneurs with innovative business ideas can boost awareness of their products and ideas and convince potential investors to invest in their company.
- Each company will have five minutes to present, followed by a 75-second Q&A session today.
Lenovo
Lenovo is a $34 billion technology company and the largest personal computer vendor in the world. It wants to become one of the top three considered tablet and smartphone brands in India by 2014. To achieve this objective, Lenovo conducted surveys of dealers, shopkeepers and customers. The surveys revealed weaknesses like a single marketing channel and lack of product varieties. Opportunities for Lenovo include exploring new markets. Problems identified include lack of service centers and being new to the smartphone/tablet segment in India. Suggested solutions include re-launching with improved advertising, sponsoring shows, identifying target customers, developing different series for different price points, and improving distribution channels.
Porter's Five Force Model and Value Chain of Lenovo
Lenovo is a Chinese technology company that designs, develops, and sells personal computers and other devices. It became the largest personal computer vendor in the world in 2013. The document discusses Porter's Five Forces model and value chain as applied to Lenovo. It analyzes the competitive rivalry in the PC market, threat of new entrants, bargaining power of buyers and suppliers, and threat of substitutes. It also describes Lenovo's value chain activities including inbound logistics, operations, marketing, and support functions.
Marketing Excellence Philips
Philips adopted a new branding campaign called "Sense and Simplicity" to strengthen its market position against increasing competition from Japanese companies. The new positioning aims to give customers a distinctive image of Philips as a sharper, more focused company that delivers intuitive products through technology, healthcare, and lifestyle. The rebranding emphasizes maintaining Philips' market positioning, increasing value proposition, and providing the benefits of technology without complexity. It communicates that Philips' products are designed for consumers, are easy to experience, and incorporate advanced technologies without needing to understand them.
Lenovo Jdc Mock Session 1
We provided a branding solution to Lenovo\'s launch into the global market, supported by IBM\'s ThinkPad line.
Effects of advertising on consumer behaviour
Project on Effects of Advertising on consumer behavior and such includes:
* Introduction to Advertisement
* Advertisement and its Kinds
* Detail Studies
* History of Advertisements
* Effects of Advertisements
* Pros and Cons of Advertisement
* Case Studies on Pepsi and Nike
strategic management of apple inc.
This document analyzes the strategic management of Apple Inc. It discusses Apple's history and transformation into a consumer electronics company. It outlines Apple's products and services, and objectives to analyze its strategic management, internal/external factors, SWOT analysis, and competitive advantages. Apple has maintained success through understanding consumer wants, innovative design, and brand recognition. However, it faces threats from technology changes and competition from companies like Google and Microsoft. Its sustainable competitive advantages include its digital business strategy, intellectual capital, and focus on innovation.
Uxpin guide to_mvps
This document provides expert perspectives on what constitutes a minimum viable product (MVP). It defines an MVP as the version of a new product that allows for the most learning about customers with the least effort. Experts emphasize that an MVP should focus on testing assumptions about customer needs rather than rapid delivery. Ash Maurya notes the importance of capturing customer value in an MVP by solving a real problem. Marcin Treder shares his experience transitioning from a paper prototyping product to a web-based MVP to test assumptions about their next product. The document explores various experts' views on properly defining an MVP's scope and priorities.
K.I.S.S - Keys to Copy & Content that Generate Results
The document discusses various techniques for writing effective copy and content, including using features, advantages and benefits (FABs) to describe products, leveraging the six universal buying motives to appeal to customers, and case studies showing how incorporating gamification into trial software experiences improved engagement and conversion rates. It also provides examples of insight-based advertising in the pharmaceutical industry that differentiated products by addressing customers' emotional needs.
Multi-channel retailing
Developed and published by Retail consumer experience.
Source : http://www.retailcustomerexperience.com/
Lcop September 9th Fuqua School Of Business Distribute
Lenovo's strategy involves becoming a global company through worldsourcing, which involves drawing ideas and perspectives from its global operations. It aims to fuel growth in emerging markets and serve more customers worldwide. Lenovo's branding strategy emphasizes qualities like reliability, thoughtful design, and fueling innovation to reach more people.
Lenovo SWOT ,Product Mix etc.
A brief analysis on business of lenovo
*About the company
*Product Mix
*Branding
*Acquisitions etc
Lenovo case presentation
LENOVO’S BRAND BUILDING STRATEGIES: TAKING THE COMPETITION TO COMPETITORS
WITH “TRANSACTIONAL MODEL”
Presentation 3 of 4
This document discusses innovation, idea generation, prototyping, testing, sourcing and manufacturing. It begins by exploring inspiration behind globally adopted products and services. It then covers the innovation process including analyzing trends, testing prototypes, and sourcing and manufacturing options. The document outlines learning from industry professionals about developing products, services and concepts. It also discusses managing quality through total quality management.
Chapter 7 - Products, Services, and Brands Building Customer
Chapter 7 - Products, Services, and Brands: Building Customer value
Strategic Marketing, MASY1-GC 1230
Nike: More Than Just Innovative Sports Gear—a Total Brand Experience
Nike House of Innovation, Paris: The 3rd installation of HOI, and Nike’s largest, most digitally connected and immersive retail concept in the world
Provides consumers access to Nike’s best innovations, athlete storytelling and experiences.
Creates an immersive and digitally-powered end-to-end consumer journey.
To customers, the Nike brand means much more than just innovative running shoes and apparel. Deep down, Nike means sports inspiration, a just-do-it attitude, and a total brand experience. Nike draws on a wide range of
experiences to connect with consumers.
Nike’s innovative use of digital marketing recently earned the brand the title of “top genius” in “digital IQ” among 70 activewear companies in one digital consultancy’s rankings. Another firm ranked Nike the number one apparel brand in social media.
2
What Is a Product?
A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
A service is an activity, benefit, or satisfaction offered for sale; it is intangible and does not result in ownership of anything.
A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Broadly defined, products include services, events, persons, places, organizations, and ideas, or a mixture of these.
Services are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
3
Products, Services, and Experiences
Market offerings include both tangible goods and services.
Companies create and manage customer experiences with their brands or companies.
To differentiate their offers from that of the competitors
A company’s market offering often includes both tangible goods and services. At one extreme, the market offering may consist of a pure tangible good and at the other extreme a pure service. Between these two extremes, however, many goods-and-services combinations are possible. Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, firms are creating and managing customer experiences with their brands or companies.
4
Products, Services, and Experiences (CONT’D)
More than just selling products, Apple’s highly successful retail stores create engaging life-feels-good brand experiences.
Apple’s retail stores are very seductive places, where “life-feels-good” experiences abound. The store design is clean, simple, and just oozing with style—much like an Apple iPad or a featherweight MacBook Air.
The stores encourage a lot of purchasing, ...
Similar to Levitt's Model - Lenovo Computers (20)
ICSC—Texas New Techies: A Retail Startup Pitch Competition
ICSC—Texas New Techies: A Retail Startup Pitch Competition
Porter's Five Force Model and Value Chain of Lenovo
Porter's Five Force Model and Value Chain of Lenovo
K.I.S.S - Keys to Copy & Content that Generate Results
K.I.S.S - Keys to Copy & Content that Generate Results
Lcop September 9th Fuqua School Of Business Distribute
Lcop September 9th Fuqua School Of Business Distribute
Chapter 7 - Products, Services, and Brands Building Customer
Chapter 7 - Products, Services, and Brands Building Customer
More from Sheikh_Rehmat
Economic Analysis of Islamic Republic of Iran
Done as a part of College assignment. This is the question -
A) Selection of a Country as discussed.
B) Complete study on the Economic parameters of the country with focus on a Member of Trading Blocks with Trade barriers in place.
C) International Trade Statistics ( Export & Import items)
D) Comparative or Competitive advantages they have in producing commodities.
E)History on being member of WTO/IMF/World bank etc.
Based on the above select a commodity or service you would like to import/export in India from the country in question and the steps to be undertaken to be successful
in this activity including marketing.
Jon hoffmeyer’s Committed User Model - Samsung Mobile Phones
The document summarizes primary market research conducted on smartphone brand preferences among 110 undergraduate students aged 18-22 years at SIMC. It finds that 30% prefer Samsung, followed by Blackberry at 20% and Apple iPhone at 17%. The document applies Jon Hoffmeyer's customer classification model to this data, finding that Samsung has 33 committed regulars and 21 uncommitted regulars. It provides recommendations for Samsung based on insights, such as focusing on improving battery life and emphasizing user-friendly experience. The document also examines ways Samsung can tackle rivals like Apple and Blackberry by addressing issues they face.
Branding Strategies - Godrej
The document discusses branding strategies for Cinthol soap, including line extensions to introduce new variants of Cinthol soap, brand extensions to extend the Cinthol brand to new product categories, multi-branding using separate brand names in the same category, and new unique branding to create separate brand names in new categories. It provides examples for each strategy, such as Cinthol Cool Soap for line extension, Cinthol Talcum Powder for brand extension, No. 1 Soap and Cinthol Soap for multi-branding, and Ezee and Aer brands for unique new branding.
Kano's Model - Smarphones
The document discusses the history and evolution of smartphone features from their early inception in the 1990s to modern times. It outlines the progression from initial smartphones combining PDAs and mobile phones, to early models in the 2000s from companies like Ericsson, Blackberry, and Apple. The document then proposes a model categorizing smartphone features into assumed, expected, and delighting levels from around 5 years ago. It applies this model to analyze how Samsung has varied features with each new Galaxy S model to meet consumer expectations while delighting users. The document speculates on possible future smartphone technologies such as tricorder devices, retinal scans, universal translators, bendable screens, and all-day battery life.
Essence of Marketing - BRU Coffee
Presentation on the 'Essence of Marketing' on Bru Coffee brand. Presentation was done for the module of 'Brand Management'
Principles of Scientific Management by FW Taylor and Theory of Motivation
Presentation on the Principles of Scientific Management propounded by Fredrick Winslow Taylor and the Theory of Motivation with relevant examples
Comprehensive Marketing Presentation on Emirates Airlines
Emirates Airlines was founded in 1985 in Dubai with backing from the royal family. It began operations with two leased aircraft flying routes out of Dubai. Emirates has since grown significantly and now flies to over 120 destinations globally with a large fleet of wide-body aircraft. The airline focuses on premium service and experiences for passengers, offering amenities like onboard lounges and fine dining. Emirates utilizes a variety of marketing strategies including value-added pricing, peak/off-peak pricing, and strategic partnerships and sponsorships to promote the brand.
Segmentation, Targeting, Positioning (STP) Analysis of BRU Coffee
A presentation on the Segmentation, Targeting and Positioning (STP) strategy of BRU Coffee in comparison to Nescafe' in India
Group Presentation for Culture and Communication
A group presentation for Culture and Communication. The group was assigned a month of the year and we were required to launch the promo of a new Television series in India
Kaya Skin Clinic - Case Study
This document discusses differences between product and service offerings using the example of Kaya Skin Clinic. It notes key differences such as tangibility, storage, ownership, and consistency. It also examines differences between first-time and loyal customers of services. For Kaya, understanding these customer types could help develop targeted strategies to convert first-time customers into loyal repeat customers. Data analysis of customer expectations and experiences at beauty parlors shows larger gaps for first-time versus loyal customers. Willingness to return and expectations of employee assistance differentiate the customer types.
Campaign for Gowardhan
Presentation for module of Copywriting. Designed an Communication / Advertising Campaign for the Indian Dairy brand 'Gowardhan'.
Country profile of Cote D'Ivoire (Ivory Coast)
A presentation for the module of Marketing wherein we were required to profile a country.
Country chosen - Cote D'Ivoire
More from Sheikh_Rehmat (12)
Jon hoffmeyer’s Committed User Model - Samsung Mobile Phones
Jon hoffmeyer’s Committed User Model - Samsung Mobile Phones
Principles of Scientific Management by FW Taylor and Theory of Motivation
Principles of Scientific Management by FW Taylor and Theory of Motivation
Comprehensive Marketing Presentation on Emirates Airlines
Comprehensive Marketing Presentation on Emirates Airlines
Segmentation, Targeting, Positioning (STP) Analysis of BRU Coffee
Segmentation, Targeting, Positioning (STP) Analysis of BRU Coffee
Recently uploaded
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
High-Quality IPTV Monthly Subscription for $15
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Enhancing Adoption of AI in Agri-food: Introduction
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.IMG_20240615_091110.pdf dpboss guessing
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Pro Tips for Effortless Contract Management
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Tesla Energy rEVolution And The Golden Age For Copper: Kirill Klip GEM Royalty TNR Gold Copper Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night AI Transformation Playbook: Thinking AI-First for Your Business
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarRecently uploaded (20)
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Levitt's Model - Lenovo Computers
- 1. Urvashi Athavale Saloni Mehra Qais Husein Sheikh Rematullah
- 2. Core Product
- 3. Lenovo is an engineered laptop for personal and business purposes
- 4. Product Mix Cooling system - Lenovo systems are built to lessen heat in critical areas The fans are specially designed to run quietly with the least amount of power. Less strain on the system's components, lower power consumption, and more comfort for the user handling the system.
- 5. Product Mix Design - Lenovo has won more than 100 international awards for forward-thinking design. Reliability - Notebooks pass 8 military specs for ruggedness under extreme hot, cold, humid, or dusty conditions.
- 6. Price Mix Priced between INR 65,000 – 70,000 Costs almost the same as rival HP ENVY dv6 Performance almost same Lenovo is for a power user whereas HP is a for a balanced user between basic office work and gaming and designing
- 7. Promotion Mix Ad campaigns of Lenovo Ideapad - rugged vision; encourages real action. HP Envy – Design, multimedia features, graphics
- 8. Place Mix Both available at retail electronic stores Lenovo is pushed by sales force (Exhibit Reliance Digital and Croma)
- 9. Thousands of support reps worldwide Consistently ranked as a top provider of customer support in surveys. Warranty Extensions available for periods of up to five years (product specific)
- 10. Priority Technical Support - direct anytime- access to the right level of tech support on the first call Faster problem resolution, maximized end user uptime and helpdesk productivity
- 11. Accidental Damage Protection - ADP protects investment from operational or structural damage Other options – Depot or Courier Service Onsite/In-Home Service, International Warranty Service
- 16. • Lenovo‟s first TVC in India – “Grandma-proof” (2009) • Message - “If this commercial is true, and you live alone with your grandmother, you will know which brand to buy.”
- 17. • The Doers Campaign – • Launched new products with tagline - 'For those who do'. • TVC described these „doers‟ as significantly different from everybody else. • Personality of Unique, rugged, action-oriented
- 18. • Ranbir Kapoor as Brand Ambassador • Creating a young personality who are smart and can outsmart anyone. • Also tied up with MTV to build youth centric personality further • Tied up with Windows 8 to portray novelty and innovation
- 19. 1 – Awareness • Initial ad talking about durability • Sales force emphasising on superior features 2 – Comprehension • Lenovo = Action (Doers Campaign) 3 – Liking / Interest • Interest in endurance and taking initiative
- 20. 4 – Attitude/ Preference Builds a favourable attitude amongst youth; Lenovo would be preferred for its power 5 – Repeat Purchase Ensuring loyal customers and influencers and reinforcement through advertisements
- 21. 5 – Added Value Building cult group amongst users. Sales force emphasising on services. 6 – Brand Advocate Ranbir Kapoor – Advocating brand for the youth and budding personalities
- 22. 7 – Word of Mouth Retweets and Reposts of users satisfied with Lenovo 8 – New Buyer By attracting customers in the retail level. Placing the laptops on the right hand side of shelves, push by sales force
- 23. 8 – Loyalty • Emphasis on 1 million facebook likes (Lenovo India) • Customer service in constant touch with customers • Providing technical help instantly • Dedicated twitter handle – Twitter Deals (coupons)
- 24. 9 - Brand Equity • Customer who has bought a Lenovo Laptop once, considers a different model of the same brand • Is able to identify with the TG through various campaigns • Is willing to pay higher price over rivals and is instant choice especially when features are similar
- 25. Thank You