1. Proposal
1
Working Title:
Grunge Mag
Product’s Purpose:
The purpose of the magazine I am going to create is to entertain the audience as I feel that the
content in my magazine would achieve this and I also feel that the way my magazine would look
would attract the audience. I will achieve this by adding reviews, previews and tour dates of bands
in order to intrigue the audience.
Genre:
The product that I am creating would fall into the category of Music magazines and I would try and
make the content similar to the magazine Kerrang.
Content
My product is about the Genre of rock called Grunge and it is to promote this genre so that it can
get back into its prime from when it was first formed in the early 90s. Nowadays there is a small
burst of bands that starting to promote this rock genre and I think that the Grunge genre is coming
back into its prime. So I’ve decided to do a magazine which highlights this genre as there is a gap
in the market for this kind of magazine, The types of content that I would include in this magazine
is that I would add a section on the new upcoming grunge bands and a section on the pioneers of
this Genre bands such as Alice in chains, Nirvana and Pearl Jam. I would also add a section on
Local bands in order to promote their content so that they can get a push into some big shows. My
product doesn’t really have a specific story but the content and the structure of the magazine
would be similar to those seen in the magazine Q and the magazine Kerrang.
Audience:
The audience which I am aiming for would be in the age category 16-19+ as I feel that my content
would mostly be appropriate to this age range and the majority of people at this age mostly read
music magazines as statistics show. My content would also be mostly Male as the studies show
that mostly males read music magazines, however my secondary would be towards females as
there is a huge female following of the grunge genre. The magazine which I am going to make is
also going to be aimed at those who are within the working class or higher my audience doesn’t
have a specific audience social category as anyone can read the magazine. The psychographic of
my product is aimed at anyone with an opinion or anyone that links in with the term psychographic
I think that my magazine would appeal to all the agendas above as my magazine is suitable for
anyone to read as it would have content that would benefit anyone.

2. Proposal
2
Legal & Ethical Considerations:
They’re won’t be many offensive content within the magazine as I feel the content would be
suitable for most people and the cover I am trying to create wont contain any offensive content or
material on the magazine.
I think I would restrict younger audiences from reading it as they’re might be some content which is
inappropriate for anyone below the age of 12.
I don’t think that my magazine would offend anyone within those demographics as the content In
the magazine wouldn’t be linked with those demographics and the magazine isn’t within the theme
of those demographics.
I will ensure that I won’t offend anyone by only adding images which are appropriate for all
audiences to enjoy and to make sure that the content I the magazine am appropriate for everyone
most ages.
No my magazine isn’t using existing logos, names or anything which magazines have done before.
Yes I think that my magazine would be different from other magazines which have been before so
I believe that copyright wouldn’t be an issue.
Export Format:
I will export the Images as JPEGS as it makes it easier to look at.
Size of Project
I think that my product would have a couple of double page spreads, and maybe a poster with a
Vinyl Cover and I may think about doing a t-shirt design so that it reflects the magazine that I am
creating.
Schedule
I think that my product would take up to 14 days approximately as I would need to take some of
the shots in my magazine in my own time and I will also need to make sure that the planning is up
to standard so that it reflects my product.
Budget
I think that my budget for the film would be around 30 pounds as the equipment that I am using for
the project is already being paid for and I am not using any props.
Resources
 Computer
 Photoshop
 Fonts
 Camera
 Tripod
 Memory card

3. Proposal
3
 Images
 Internet
 T-shirt template
Brief Fulfilment
How does your product fulfil the brief requirements
I think that my product does fulfil the requirements of the brief as my product does aim at the age
category 16-19, also I feel that my product is a suitable idea for my Final major project and I also
belief that I have met the project brief as I feel that I have shown my practical ability by applying
my skills that I have developed from my first project I did on Photoshop. I also believe that my
analytical skills have been shown from other existing products along with my primary research
techniques including a peer/self-evaluation. I also have sufficient knowledge on how to develop
ideas for a media product and how to pitch ideas for a digital media product, this can be used in
order to create a media product that I am trying to make.