This document outlines tasks and deliverables due by March 4th for a project. It includes creating a storyboard, 150-word pitch describing the target audience, a 1-minute elevator pitch presentation on what distinguishes the idea and how it will be achieved. It also includes creating a budget with costs and 15% contingency, a schedule, cast and crew lists, equipment needed including lights, and date for first rough cut delivery.

1. TASKS WEEK 2
DELIVERED BY MARCH 4TH
STORYBOARD
PITCH (INCLUDE YOUR TARGET AUDIENCE DEMOGRAPHICS) – 150
WORDS
ELEVATOR PITCH – 1 MINUTE PRESENTATION – WHAT
DISTINGUISHES YOUR IDEA FROM OTHERS? HOW WILL IT BE
ACHIEVED?
BUDGET – DETAIL COSTS AND INCLUDE CONTINGENCY (15%)
SCHEDULE
SHOOT
CAST LIST
CREW
LOCATION
EQUIPMENT (INC LIGHTS)
FIRST ROUGH CUT DELIVERY DATE

2. FIND OUT
Aesthetic
Who owns
What company is worth
http://companycheck.co.uk
Where manufactured
Prices
Collaborations
Designs
inspiration

3. POSITIONING STATEMENT
Product (Company)
Is the one category of product
That provides the target customer
With key benefit
Because reason they should believe
you can deliver the benefit

4. Choose a company
It can be any company
Write a positioning statement
using the template

5. Example:
B&Q
Is the one DIY centre
that provides first time buyers
with all their DIY needs in one place
because they have large stores in
most major towns and cities

6. Arnold Clarke
Is the one vehicle rental specialist
that provides families
with affordable and convenient car
hire options
because they keep a large and
varied fleet of vehicles for hire at a
more than reasonable rate

7. Creating advertising concept
Learning peculiarities of target
audience
Learning characteristics of
product/service to be advertised
Defining competitive
advantages of product/service

8. A FASHION FILM IS AN ADVERT AIMED AT:
CUSTOMERS
INVESTORS
SHOPS
DISTRIBUTORS
MEDIA
A FASHION FILM IS AN AESTHETIC
STATEMENT
A STATEMENT OF INTENT
A DEFINING STATEMENT

9. YOU HAVE BEEN COMMISSIONED
TOPSHOP IS YOUR BOSS
WERE YOU COMMISSIONED BECAUSE YOU’RE CHEAP?
EFFICIENT?
YOU UNDERSTAND THE MARKET?
YOU HAVE BEEN COMMISSIONED
TOPSHOP IS PAYING BUT YOU’RE IN CHARGE
YOU HAVE BEEN COMMISSIONED BECAUSE TOPSHOP
WANT TO BE ASSOCIATED WITH YOUR BRAND
IF YOU STAY TRUE TO YOUR AESTHETIC THEN, WITHIN
REASON, YOU CAN DO WHAT YOU WANT

10. MOBY
REMIXER
NO ELEMENT OF THE
ORIGINAL TRACK
PAID $10,000 FOR BRAND
ASSOCIATION

11. http://www.metrovelve
t.com/interviews/fashio
n-films-and-videomaking-an-exclusiveconversation-with-lucafinotti/
what is the
lucafinottibrand?

12. HOW CAN YOU SELL
FASHIONS BASED ON
ANOTHER ERA TO A
CONTEMPORARY
CUSTOMER
?

13. WHO IS YOUR CUSTOMER?
TOPSHOP?
OR TOPSHOP’S
CUSTOMERS?
HOW DO YOU PLEASE
BOTH?

14. TARGET AUDIENCE
ANTICIPATE COMMISSIONER’S
(TOPSHOP’S) REQUIREMENTS
ANTICIPATE WHAT WILL WORK
WITH TARGET AUDIENCE
(MODEL/STYLING/ART
DIRECTION) – IS THERE A
TOPSHOP STYLE?
FIND OUT BY RESEARCH

15. INFORMATION IS POWER.
RESEARCH ALLOWS
CREATIVITY.
CREATIVITY WORKS BEST
WITHIN BOUNDS:
TARGETED CREATIVITY –
FASH FOR CASH
ART FOR DOLLARS