The document provides instructions and materials for a classroom activity where students will role play a press conference. A group of 4 students will pretend to be a new design team brought in to refresh a fashion brand. The rest of the class will act as journalists interviewing the design team. The interviewers are instructed to research the interviewees and prepare thoughtful questions. The interviewees are told to decide their interview goals and how much information they will provide in response to questions. A list of student pairs is provided with one student assigned to the interviewer role and one to the interviewee role.