Tinder, Inc. is a profitable dating app worth an estimated $3 billion. It connects people who may not otherwise meet in person through a simple swipe interface that allows users to keep their profiles anonymous until a match is made. This visual and addictive format that emphasizes reciprocity has made Tinder a leader in the online dating industry and its growing user base and sustainable business model through advertising and paid subscriptions suggest it will continue to succeed.

1. Tinder, Inc.
Peter Zhang (pkzhang)

2. Problem and Product
Two people who would be mutually interested in each other may not
encounter each other face to face.
Swipe Match Talk + Meet
Up

3. Financials

4. Financials continued
● Estimated worth ~$3 billion
● Highest grossing App as of 9/2017
PROFITABLE? YES

5. Business Model
Ads Boost Tinder Plus Tinder Gold

6. History
Winter
2011
Fall
2012
Summe
r 2013
Fall
2015
Winter
2014

7. Secret Sauce
● Visual
● Users keep anonymity before matching
● Addictive

8. Competition
Shows all
potential
matches
Anonymity Reciprocity Tracks # of
encounters
-Mover in the Online Dating Industry

9. Prediction
● Creative features that other apps have adopted
● Very large number of users that is still growing
● Sustainable business model
SUCCEED

10. References
https://tinder.com/app/login
https://www.feedough.com/tinder-make-money-business-model/
http://markets.businessinsider.com/chart/mtch
https://www.forbes.com/sites/stevenbertoni/2017/08/31/tinder-hits-3-billion-valuation-after-match-group-converts-options/#40284f3
f34f9
http://www.dailymail.co.uk/sciencetech/article-3851142/Tinder-Boost-goes-global-Update-puts-profile-swipe-list-30-minutes-ll-pay.
html
https://www.applift.com/blog/strategy-monetization-tinder-plus
https://techcrunch.com/2016/02/02/1271797/
https://techcrunch.com/gallery/a-brief-history-of-tinder/slide/1/
https://www.happn.com/en/
https://www.nytimes.com/2014/09/15/business/media/iac-interactivecorp-makes-moves-in-online-dating.html