The document outlines 10 monetization hacks for Android apps. It discusses submitting apps to alternative Android markets beyond Google Play, embracing pirates through license verification, optimizing app store visuals, focusing on mobile app store optimization (MAO), using price promotions, incentivizing user ratings and sharing, including free versions to build a user base, using push notifications to increase retention, implementing country-based pricing and localization, and utilizing high-value install and exit ads for monetization. The document concludes by recommending further reading on Android monetization and advising against using fake downloads, ratings or shady partners.

1. Droidcon: Top 10 Android monetization
hacks
10th April 2013 Philipp Kandal / Twitter: @apphil / CTO & Co-Founder skobbler

2. Quick intro
Philipp Kandal – CTO & co-founder skobbler
Funded in 2008 as a Management
Profitable since Q4/2011
Buy-Out from Navigon
We are all about Maps and
especially OpenStreetMap
#1 paid navigation in 9 countries
(e.g. Germany, UK, Russia) with > 3 70+ people in Germany and (mostly)
Mio. users Romania (major part is R&D)
Intro 2

3. Monetization basics
Key monetization factors:
- # of Installs (Promotion, Conversion, Ratings, Reviews, etc.)
- Monthly Active Users / Daily Active Users (Retention)
- Average Revenue per User (Paid Apps / In-Apps / Advertising, etc.)
Top 10 Android monetization hacks @apphil #3

4. #1 Android != Google Play, also Amazon,etc.
Submit to alternative Android
markets such as: Amazon, Barnes &
Noble, Samsung Apps, AndroidPit,
Handango, etc.
Top 10 Android monetization hacks @apphil #4

5. #2 Embrace Pirates (and be playful)
Use (for Google Play) Android license
verification:
http://developer.android.com/
XYZ
google/play/licensing/index.html
Top 10 Android monetization hacks @apphil #5

6. #3 Focus on visual representation in
AppStores (how not to do it)
Top 10 Android monetization hacks @apphil #6

7. #3 Focus on visual representation in
AppStores (well done)
Top 10 Android monetization hacks @apphil #7

8. #4 MAO is your best friend
Top 10 Android monetization hacks @apphil #8

9. #4 MAO = Mobile Appstore Optimization
Top 10 Android monetization hacks @apphil #9

10. #5 Price promotion is king
Both for paid apps as well as
for in-apps for free apps
Top 10 Android monetization hacks @apphil #10

11. #5 Price promotion is king
Source:http://reviews.cnet.com/8301-19512_7-57366990-233/ios-
android-apps-that-go-on-sale-see-significant-revenue-jump/
Top 10 Android monetization hacks @apphil #11

12. #6 Ask your users for rating & Incentivize
sharing
Top 10 Android monetization hacks @apphil

13. #7 Android is a platform where a free base
is a must
Lesson learned: Users won’t buy if they
can’t try on Android
Top 10 Android monetization hacks @apphil #13

14. #7 Android is a platform where a free base
is a must
Source:
http://androidheadlines.com/2013/02/top-5-ways-to-make-your-android-
app-money-besides-ads.html
Top 10 Android monetization hacks @apphil #14

15. #8 Push notifications to increase retention
Urban Airship can significantly
increase your retention of users
Top 10 Android monetization hacks @apphil #15

16. #9 Use country based pricing & Localize
Top 10 Android monetization hacks @apphil #16

17. #10 Install ads (high-value), exit ads
Look at high-value ads
from vserv, metaps,
StartApp, AirPush
Top 10 Android monetization hacks @apphil #17

18. Don’t follow the dark side
Fake downloads, fake
ratings and other shady
partners
Top 10 Android monetization hacks @apphil #18

19. Further reading
„ Metaps (Android monetization provider) http://www.metaps.com/
„ http://mobileminute.info/android-vs-ios-monetization-secrets/
„ http://www.airpush.com/android-developers/tools
„ Droid Blog http://droid-blog.net/
„ http://www.appsgeyser.com/blog/category/monetize-your-app/
„ http://blog.betable.com/making-money-with-free-android-apps/
„ http://appstoreoptimization.tumblr.com/
Recommended reading @apphil #19

20. Thank you for your attention!
Get in Touch: philipp.kandal@skobbler.com
Phone: +49-172-4597015
Follow me on
.com/apphil