Robinhood is an online stock brokerage that aims to democratize access to financial markets by offering commission-free trading. Founded in 2013 by Vlad Tenev and Baiju Bhatt, Robinhood launched its app in 2014 and has since added features like instant deposits and access to options, crypto, and gold. Robinhood makes money through its premium Robinhood Gold membership and earning interest on customers' uninvested cash. While offering many free services, Robinhood has a smaller team than competitors, which can result in waitlists and support issues as it rapidly grows its young, millennial user base.

1. Robinhood Markets, Inc.
Ameya Khare

2. Problem
Investing can be expensive and I don’t know where to start!
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Commission $0 $6.95 $6.95 $4.95 $4.95
Cost to borrow $2k $10 $15.83 $15.41 $13.87 $14.16

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5. History
Founded by Vlad Tenev and Baiju
Bhatt (co-founders and co-CEOs)
Mission to democratize access to
financial markets
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Founded Apr 2013

6. History
Application launches on iOS and
Android
People begin to get off the waitlist
Doesn’t cost anything!
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Founded Apr 2013
App Launch Dec 2014

7. History
Instantly deposit up to $1,000
Instantly use funds from sale to
purchase
Doesn’t cost anything!
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Founded Apr 2013
App Launch Dec 2014
Instant Feb 2016

8. History
Pre and after trading hours, larger
instant deposits
Access to leverage
Costs between $10 - $50
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Founded Apr 2013
App Launch Dec 2014
Instant Feb 2016
Gold Sep 2016

9. History
Robinhood options do not cost money to trade, exercise, or assign
Crypto does not cost a trading fee (fees associated with blockchain exist)
4M users have transacted $100B in volume and saved $1B in fees
Q: When will I get off of the waitlists? A: Soon™
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Founded Apr 2013
App Launch Dec 2014
Instant Feb 2016
Gold Sep 2016
Web, Options, Crypto
Nov 2017, Dec 2017, Feb 2018

10. Finances
Dec 2013: Seed Round $3M
Sep 2014: Series A $15M
May 2015: Series B $50M
April 2017: Series C $110M @ $1.3B valuation
Celebrity Investors: Snoop Dogg, Nas, Jared Leto, Ashton Kutcher
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11. Finances
Q: Is the company profitable?
A: It should be!
Robinhood Gold has seen 17% month/month growth
Revenues should be ~$30M annually but will only grow
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12. Business Model
Monetize users through
Robinhood Gold
Monetize users through
collecting interest on any
uninvested capital
Monetize market through
providing trades to brokerage
services
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13. Secret Sauce
“Why? Why? Why? Why? Why? Why? Why? Why? …”
- Anonymous, 2018
Robinhood understands its user base: millennials, with a median user
age of 28 and an average account value of only $2,000
Robinhood isn’t trying to replace traditional brokerages and doesn’t
spend money on brick and mortar stores, advertising, or promotion
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14. Competition (Online Brokerage Industry)
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Zero Commission ✓
Access to Many
Markets
✓ ✓ ✓ ✓
Extensive Platform and
Research Depth
✓ ✓ ✓
Simple features for
beginner investors
✓ ✓

15. Prediction
I think the company will be successful
The Good
Innovative business model, extremely qualified and lean team,
tremendous month/month growth, understanding of customer
The Bad
Smaller team results in lower iteration, resulting in waitlists and
customer support hiccups
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16. References
https://robinhood.com/
http://blog.robinhood.com/
https://techcrunch.com/2017/04/26/robincorn/
https://www.crunchbase.com/organization/analyst
http://fortune.com/2018/01/25/bitcoin-millennials-robinhood-
cryptocurrency/
https://www.fastcompany.com/40437888/how-brokerage-app-
robinhood-got-millennials-to-love-the-market
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17. Questions?
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