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Winning Google's Game - How to Grow Your Agency Using YouTube and Google+

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When it comes to growing your insurance agency online, increasing revenue is directly correlated to increased visibility in Google Search. It's not a secret that Google plays favorite's with it's own tools, specifically YouTube and Google+. In this presentation we'll dive deep into how your agency can harness these tools easily and cost effectively to show up higher in Google Search and capture more leads.

Published in: Marketing, Technology
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  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Winning Google's Game - How to Grow Your Agency Using YouTube and Google+

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  6. Marketing to the Unconnected Generation • Ask for Referrals • Network at Chamber Events • Drop-ins • Harass Family Members • Sponsor Charity Events • Yellow Pages • Billboards • Radio • Newspaper • Cold call
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  12. Zero Moment of Truth 14
  13. The Connected Generation chooses you... ! ...on their own time ! ...based on their own research and ! ...their own value structure.
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  15. What Social Media Should I Use?
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  25. } Specific forms of content move prospects through the various stages of your marketing funnel
  26. There are many different forms of content marketing
  27. • Answered 100 Insurance Questions – By video – In two minutes of less – Posted on YouTube • Create a corresponding blog post – Embed YouTube video • Share on Twitter, Facebook, Google+, LinkedIN • Use email newsletter to accelerate sharing
  28. Total Traffic - TMG 35
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  30. 37 First Organic Result is a Directory
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  37. Good Video Content • Answer Questions • Interview Clients/Employees/COIs • Discuss Relevant News • Happy Birthday/Thank you • Spotlight Charity • Funny/Entertaining
  38. YouTube Video Structure 45 Courtesy of www.JamesWedmore.com
  39. Where Do Videos Go? • YouTube • Website/Blog Posts • Thank You Pages • Landing Pages • Email • Social Media (i.e LinkedIn, Google+. etc) 46
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  42. including a video in an introductory email increased the click-through rate by 96% 49
  43. including video in an introductory email reduced the number of subscriber opt-outs by 75% 50
  44. Quality? 51
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  46. 53 Create Branded Images
  47. 54 Great Call-to-Action Playlist Full of Additional Resources
  48. Google+ Rich SnippetsYouTube Rich Snippets
  49. Tools, Resources & Equipment • PicMonkey (Free) • Canva (Free) • iMovie/Screenflow/ Camtasia ($99) • Lavaliere Mic ($19) • Softbox Lighting (Amazon $149)/Can Lights (Home Depot $60) • Tripod ($49) • Animoto ($197)/Fiverr ($5)
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  52. 60 Larger Images Capture Attention
  53. 61 Draw Attention to Your Articles with Proper Formatting
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  59. Google Authorship Up to 47% increase in click-through rate
  60. Better Headlines • Who else wants [blank]? • The Secret of [blank]? • Here is a method that is helping [blank] to [blank] • Little known ways to [blank] • Get rid of [problem] once and for all
  61. Better Headlines • Here’s a quick way to [solve a problem] • Now you can [something desirable] and [great circumstance] • [do something] like [world-class example] • Build a [blank] you can be proud of • What everyone ought to know about [blank]
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  63. Questions?
  64. I am Ryan Hanley • President - Hanley Media Lab – Digital Marketing Agency helping you create content that converts. – www.RyanHanley.com ! • Director of Marketing, – The Murray Group Insurance Services, Inc ! • Producer of Content Warfare TV

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