Danielle james leon

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Danielle on One Man Two Guvnors, James P on Superbowl advertising and Leon on Hackspace

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Danielle james leon

  1. 1. Danielle
  2. 2. James P
  3. 3. What happened in 2011? Green Bay Packers won 163 million people tuned in to watch it (making it the most-watched television event EVER) During the final moments of the game the TPS reached 4,064 (the highest TPS for any sporting event up to that point) Oh and this happened...
  4. 4. VW – The Force
  5. 5. What happened in 2011? Feeling the Force... Nearly 50 million views Shared nearly 5 million times Reproduced in over 3,000 blogs Commented on over 35,000 times
  6. 6. What’s going to happen in 2012? New England Patriots to get their revenge? Over 100 million live viewers in US alone All 70 ad spots have been sold for an average of $3.5m per 30 seconds (that’s around $250m in total!)
  7. 7. What’s going to happen in 2012? New England Patriots to get their revenge? Over 100 million live viewers in US alone All 70 ad spots have been sold for an average of $3.5m per 30 seconds (that’s around $250m in total!) And weirdly... 60% of viewers are actually looking forward to the ads And 60% of viewers will be watching with a second screen
  8. 8. What’s going to happen in 2012? The ultimate appointment-to-view event... ...is going fully SOCIAL
  9. 9. What’s going to happen in 2012? So much so that they are building the Super Bowl's first-ever social media command center A team of strategists, analysts and techies will monitor all social activity from a 2,800-square-foot space near the stadium
  10. 10. What’s going to happen in 2012? Teasers – building anticipation
  11. 11. Link: VW – The Bark Side
  12. 12. Link: Audi Teaser
  13. 13. What’s going to happen in 2012? Teasers – building anticipation Competitions - user dependent outcomes
  14. 14. Link: Doritos Hot Wild Girls
  15. 15. What’s going to happen in 2012? Teasers – building anticipation Competitions - user dependent outcomes Live conversations – harnessing social tools
  16. 16. Link: Chevy Game Time App
  17. 17. Link: Coca Cola Party Time
  18. 18. What’s going to happen in 2012? Oh, and after having made a bet on Twitter with @MyBestAssets if the Giants lose 50 cent has threatened to post a nude photo of himself... Go Patriots!
  19. 19. Leon
  20. 20. London Hackspace A place for makers, tinkerers and hackers.
  21. 21. Cremer Business Center 37 Cremer Street Shoreditch, E2 8HD (Hoxton over-ground station) Link to video

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