Obtain 3 universities to beta test their program by the end of phase 1, get 10 full-paying customers on launch, and acquire their 49th customer by the end of phase 5, while providing high quality service to paying clients throughout subscriptions and adapting their Co-Lab platform over phases 1-5 to break into new markets. The document also outlines their operating timeline from 2008-2013 across 6 phases, location decisions, development approach, and considerations around outsourcing software development versus keeping it in-house, as well as staff training, insurance, and employment law.

2. Operating Timeline Business Years Calendar Years Operations Phases Key: 2012 P5 4 5 3 2 1 P6 P4 P3 P2 P1 2013 2011 2010 2009 2008