Google Tips & Tricks

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  • 06/02/09
  • Google Tips & Tricks

    1. 1. noah carter | noah@noahcarter.com | 631-897-4258
    2. 2. Welcome <ul><ul><li>How Google Works </li></ul></ul><ul><ul><li>Basics of Search </li></ul></ul><ul><ul><li>Google Cheat Sheet </li></ul></ul><ul><ul><li>Advanced Search Tools </li></ul></ul>noah carter | noah@noahcarter.com | 631-897-4258
    3. 3. How Google Works <ul><li>“ Spiders” Crawl the Web to find matches with and add to Google’s massive databases </li></ul><ul><li>Google “ PageRank ” assigns each Web page a relevancy score </li></ul><ul><li>PageRank lists Results by : </li></ul><ul><ul><li>The frequency and location of keywords </li></ul></ul><ul><ul><li>How long the Web page has existed </li></ul></ul><ul><ul><li># of Web pages that link to the page in question </li></ul></ul>noah carter | noah@noahcarter.com | 631-897-4258
    4. 4. noah carter | noah@noahcarter.com | 631-897-4258
    5. 5. Google Search Basics <ul><ul><li>Choose multiple Search Terms </li></ul></ul><ul><ul><li>Searches not Case Sensitive </li></ul></ul><ul><ul><li>Be Conversational – ask questions </li></ul></ul><ul><ul><li>For an exact phrase/term – use “quotes” </li></ul></ul><ul><ul><li>Use Google Operators… </li></ul></ul>noah carter | noah@noahcarter.com | 631-897-4258
    6. 6. Google Search Basics <ul><ul><li>Demo – Basic Search </li></ul></ul>noah carter | noah@noahcarter.com | 631-897-4258
    7. 7. Google Cheat Sheet noah carter | noah@noahcarter.com | 631-897-4258
    8. 8. Advanced Google Tools noah carter | noah@noahcarter.com | 631-897-4258 <ul><ul><li>Google Trends </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Google Book Search </li></ul></ul><ul><ul><li>Google Page Creator </li></ul></ul><ul><ul><li>Google Notebook </li></ul></ul><ul><ul><li>Google Earth </li></ul></ul><ul><ul><li>Google Sketchup </li></ul></ul>
    9. 9. Advanced Google Search noah carter | noah@noahcarter.com | 631-897-4258
    10. 10. Thank You <ul><li>[email_address] </li></ul><ul><li>631-897-4258 </li></ul>noah carter | noah@noahcarter.com | 631-897-4258

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