This document outlines how companies can create effective community relations programs. It discusses how companies are increasingly focusing on sustainability and corporate social responsibility due to competitive advantages, cost savings, and meeting customer and investor demands. The document recommends companies determine goals, establish protocols and criteria for involvement, get employee involvement, incorporate public relations elements, and establish metrics to measure impacts. It provides a case study of an auto insurer that partnered with law enforcement on a child safety seat program, leveraging PR strategies to raise the company's profile and garner positive media coverage.
Thinking About CSR in Practice: learnings from decades in the trenchesWayne Dunn
Lecture delivered to the McGill Institute for the Study of International Development’s Executive Program on Corporate Social Responsibility Strategy and Management, Accra, Ghana, Nov 6, 2013
Understanding Economic Development and Emerging TrendsBethany Meys, MPH
On January 30th, 2019, Jim Damicis conducted a training session on a variety of economic development topics to inform the Maine Downtown Center. This presentation explores economic development through successful implementation strategies and economic development tools including market analysis, feasibility analysis, financing tools such as Tax Increment Financing, and the Opportunity Zones Program.
Fundraising Online 2015: Adapting to a Changing World - The Innovation Impera...Colin Habberton
This presentation was delivered during the Fundraising Online 2015 conference hosted by Resource Alliance on 1 May 2015. The latest megatrends in technology are discussed in the context of innovation theory with the intention to inspire and challenge nonprofits and specifically their fundraising teams to think about how the tools of today and skills of yesterday can deliver the solutions of resilience of tomorrow.
Thinking About CSR in Practice: learnings from decades in the trenchesWayne Dunn
Lecture delivered to the McGill Institute for the Study of International Development’s Executive Program on Corporate Social Responsibility Strategy and Management, Accra, Ghana, Nov 6, 2013
Understanding Economic Development and Emerging TrendsBethany Meys, MPH
On January 30th, 2019, Jim Damicis conducted a training session on a variety of economic development topics to inform the Maine Downtown Center. This presentation explores economic development through successful implementation strategies and economic development tools including market analysis, feasibility analysis, financing tools such as Tax Increment Financing, and the Opportunity Zones Program.
Fundraising Online 2015: Adapting to a Changing World - The Innovation Impera...Colin Habberton
This presentation was delivered during the Fundraising Online 2015 conference hosted by Resource Alliance on 1 May 2015. The latest megatrends in technology are discussed in the context of innovation theory with the intention to inspire and challenge nonprofits and specifically their fundraising teams to think about how the tools of today and skills of yesterday can deliver the solutions of resilience of tomorrow.
비록 박정희와 육사 동기지만 5.16에 가담하지 않았고 유신체제에 대한 비판의식이 있었던 김재규. 그는 재판에서도 박정희에 대한 ‘각하' 호칭을 사용하는 등의 한계가 있었지만 민주주의에 대한 확고한 역사관 철학으로 네 번째 저격으로 뜻을 이뤘다. 혼란스러운 과도기에 전두환은 치밀하고 신속하게 정권을 찬탈했다. 박정희와 그 옹호 세력들이 일을 처리하는 방식은 큰 충격을 준다.
Developing a Coherent Social Strategy for Enterprise InnovationMilind Pansare
Social Business applications for the enterprise have long promised innovation as one of the desired use cases. In this Webinar, Charlene Li, Founder, Altimeter Group, and Milind Pansare, V.P. Product Marketing, Mindjet (Spigit), present customer use cases and strategies to enable repeatable business innovation with people, process and technology (enterprise innovation management software platforms).
Corporate Social Responsibility (CSR) is the idea that a for-profit company should focus on more than just the bottom line by also investing in its people and the community. As there is no “one-size-fits all” model, it is critical for non-profit leaders to understand CSR fundamentals in order to successfully develop mutually beneficial relationships with for-profit partners.
In this 2-hour interactive session, CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. will explore how businesses today develop and implement CSR strategies and how that impacts your partnership strategies. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how to develop strong, mission-aligned partnerships, and how forward thinking companies are investing in CSR.
Part I: CSR Fundamentals
• What is CSR?
• Why do companies engage in CSR?
• Establish the context of CSR today
• Explore how companies partner with nonprofits
Part II: Effectively Partnering with Forward Leaning Companies
• A framework for creating strategic partnerships
• The rise of B Corps
• Inside the mindset of corporate funders
If you would like to participate in this event via web, please email registration@raffa.com for details.
Corporate Social Responsibility (CSR) is the idea that a for-profit company should focus on more than just the bottom line by also investing in its people and the community. As there is no “one-size-fits all” model, it is critical for non-profit leaders to understand CSR fundamentals in order to successfully develop mutually beneficial relationships with for-profit partners.
In this 2-hour interactive session, CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. will explore how businesses today develop and implement CSR strategies and how that impacts your partnership strategies. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how to develop strong, mission-aligned partnerships, and how forward thinking companies are investing in CSR.
Skills Based Volunteerism as a Corporate Strategy - October 2013 VolunteerMat...VolunteerMatch
Skills-Based Volunteerism (SBV) is becoming a key strategy that companies across the nation are using to deepen their engagement with communities while building the skills and talents of their employees. Join Common Impact and Fidelity Investments to learn how companies create, grow and evaluate skills-based volunteer programs that fit their culture, core business, and community strategies. Common Impact will share the different models companies can use to approach SBV, the barriers they face, and the tools and resources available to help overcome them. Common Impact’s long-time partner, Fidelity Investments, will share how SBV helps the company to achieve its community engagement goals. This webinar will help both companies and individuals unlock the power of strategic cross-sector partnerships and skills-based service in the areas where you live and work.
Danielle Holly
Executive Director, Common Impact
Danielle Holly serves as the Executive Director at Common Impact, an organization building stronger communities by facilitating collaborations between global companies and locally focused nonprofits. She works closely with Common Impact's corporate partners to develop strategic community partnerships, develop employees' talents, and help them to achieve both their business and community impact goals. Danielle is considered one of the leading experts on skills-based volunteerism and has helped numerous corporations and nonprofits navigate the new era in skills-based volunteering.
Laura (Hudson) Hamre
Senior Director, Community Relations, Fidelity Investments
A 7-year veteran of Fidelity Investments, Laura Hudson Hamre serves as Senior Director, Community Relations supporting 11 regions across the United States. Ms. Hamre crafts strategy in support of national community outreach efforts engaging employee volunteers. Her role also includes managing the firm’s relationship with HandsOn Network and overseeing the signature School Transformation Days.
Skills-Based Volunteerism as a Corporate Strategy - October 2013 VolunteerVolunteerMatch
Skills-Based Volunteerism (SBV) is becoming a key strategy that companies across the nation are using to deepen their engagement with communities while building the skills and talents of their employees. Join Common Impact and Fidelity Investments to learn how companies create, grow and evaluate skills-based volunteer programs that fit their culture, core business, and community strategies. Common Impact will share the different models companies can use to approach SBV, the barriers they face, and the tools and resources available to help overcome them. Common Impact’s long-time partner, Fidelity Investments, will share how SBV helps the company to achieve its community engagement goals. This webinar will help both companies and individuals unlock the power of strategic cross-sector partnerships and skills-based service in the areas where you live and work.
Danielle Holly
Executive Director, Common Impact
Danielle Holly serves as the Executive Director at Common Impact, an organization building stronger communities by facilitating collaborations between global companies and locally focused nonprofits. She works closely with Common Impact's corporate partners to develop strategic community partnerships, develop employees' talents, and help them to achieve both their business and community impact goals. Danielle is considered one of the leading experts on skills-based volunteerism and has helped numerous corporations and nonprofits navigate the new era in skills-based volunteering.
Laura (Hudson) Hamre
Senior Director, Community Relations, Fidelity Investments
A 7-year veteran of Fidelity Investments, Laura Hudson Hamre serves as Senior Director, Community Relations supporting 11 regions across the United States. Ms. Hamre crafts strategy in support of national community outreach efforts engaging employee volunteers. Her role also includes managing the firm’s relationship with HandsOn Network and overseeing the signature School Transformation Days.
Using Corporate Social Responsibility as a Retention and Recruitment Tool | S...Adecco Staffing, USA
[Webinar Slides Only]
Learn how to make corporate social responsibility an important part of your company’s culture, which will naturally lead to better retention and more successful recruitment.
Watch this webinar - http://www.slideshare.net/AdeccoUSA/using-corporate-social-responsibility-as-a-retention-recruitment-tool-webinar - to hear best practices and HR policies to help your company establish and remain committed to a socially responsible environment.
Our expert panel covers how to:
•Make clear how paramount corporate ethics are to potential and current employees and clients
•Attract the next generation of workers (Millennials) through your philanthropic footprint
•Empower employees through HR policies and company involvement
•Create and share a digestible plan and/or policy for 2015
비록 박정희와 육사 동기지만 5.16에 가담하지 않았고 유신체제에 대한 비판의식이 있었던 김재규. 그는 재판에서도 박정희에 대한 ‘각하' 호칭을 사용하는 등의 한계가 있었지만 민주주의에 대한 확고한 역사관 철학으로 네 번째 저격으로 뜻을 이뤘다. 혼란스러운 과도기에 전두환은 치밀하고 신속하게 정권을 찬탈했다. 박정희와 그 옹호 세력들이 일을 처리하는 방식은 큰 충격을 준다.
Developing a Coherent Social Strategy for Enterprise InnovationMilind Pansare
Social Business applications for the enterprise have long promised innovation as one of the desired use cases. In this Webinar, Charlene Li, Founder, Altimeter Group, and Milind Pansare, V.P. Product Marketing, Mindjet (Spigit), present customer use cases and strategies to enable repeatable business innovation with people, process and technology (enterprise innovation management software platforms).
Corporate Social Responsibility (CSR) is the idea that a for-profit company should focus on more than just the bottom line by also investing in its people and the community. As there is no “one-size-fits all” model, it is critical for non-profit leaders to understand CSR fundamentals in order to successfully develop mutually beneficial relationships with for-profit partners.
In this 2-hour interactive session, CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. will explore how businesses today develop and implement CSR strategies and how that impacts your partnership strategies. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how to develop strong, mission-aligned partnerships, and how forward thinking companies are investing in CSR.
Part I: CSR Fundamentals
• What is CSR?
• Why do companies engage in CSR?
• Establish the context of CSR today
• Explore how companies partner with nonprofits
Part II: Effectively Partnering with Forward Leaning Companies
• A framework for creating strategic partnerships
• The rise of B Corps
• Inside the mindset of corporate funders
If you would like to participate in this event via web, please email registration@raffa.com for details.
Corporate Social Responsibility (CSR) is the idea that a for-profit company should focus on more than just the bottom line by also investing in its people and the community. As there is no “one-size-fits all” model, it is critical for non-profit leaders to understand CSR fundamentals in order to successfully develop mutually beneficial relationships with for-profit partners.
In this 2-hour interactive session, CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. will explore how businesses today develop and implement CSR strategies and how that impacts your partnership strategies. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how to develop strong, mission-aligned partnerships, and how forward thinking companies are investing in CSR.
Skills Based Volunteerism as a Corporate Strategy - October 2013 VolunteerMat...VolunteerMatch
Skills-Based Volunteerism (SBV) is becoming a key strategy that companies across the nation are using to deepen their engagement with communities while building the skills and talents of their employees. Join Common Impact and Fidelity Investments to learn how companies create, grow and evaluate skills-based volunteer programs that fit their culture, core business, and community strategies. Common Impact will share the different models companies can use to approach SBV, the barriers they face, and the tools and resources available to help overcome them. Common Impact’s long-time partner, Fidelity Investments, will share how SBV helps the company to achieve its community engagement goals. This webinar will help both companies and individuals unlock the power of strategic cross-sector partnerships and skills-based service in the areas where you live and work.
Danielle Holly
Executive Director, Common Impact
Danielle Holly serves as the Executive Director at Common Impact, an organization building stronger communities by facilitating collaborations between global companies and locally focused nonprofits. She works closely with Common Impact's corporate partners to develop strategic community partnerships, develop employees' talents, and help them to achieve both their business and community impact goals. Danielle is considered one of the leading experts on skills-based volunteerism and has helped numerous corporations and nonprofits navigate the new era in skills-based volunteering.
Laura (Hudson) Hamre
Senior Director, Community Relations, Fidelity Investments
A 7-year veteran of Fidelity Investments, Laura Hudson Hamre serves as Senior Director, Community Relations supporting 11 regions across the United States. Ms. Hamre crafts strategy in support of national community outreach efforts engaging employee volunteers. Her role also includes managing the firm’s relationship with HandsOn Network and overseeing the signature School Transformation Days.
Skills-Based Volunteerism as a Corporate Strategy - October 2013 VolunteerVolunteerMatch
Skills-Based Volunteerism (SBV) is becoming a key strategy that companies across the nation are using to deepen their engagement with communities while building the skills and talents of their employees. Join Common Impact and Fidelity Investments to learn how companies create, grow and evaluate skills-based volunteer programs that fit their culture, core business, and community strategies. Common Impact will share the different models companies can use to approach SBV, the barriers they face, and the tools and resources available to help overcome them. Common Impact’s long-time partner, Fidelity Investments, will share how SBV helps the company to achieve its community engagement goals. This webinar will help both companies and individuals unlock the power of strategic cross-sector partnerships and skills-based service in the areas where you live and work.
Danielle Holly
Executive Director, Common Impact
Danielle Holly serves as the Executive Director at Common Impact, an organization building stronger communities by facilitating collaborations between global companies and locally focused nonprofits. She works closely with Common Impact's corporate partners to develop strategic community partnerships, develop employees' talents, and help them to achieve both their business and community impact goals. Danielle is considered one of the leading experts on skills-based volunteerism and has helped numerous corporations and nonprofits navigate the new era in skills-based volunteering.
Laura (Hudson) Hamre
Senior Director, Community Relations, Fidelity Investments
A 7-year veteran of Fidelity Investments, Laura Hudson Hamre serves as Senior Director, Community Relations supporting 11 regions across the United States. Ms. Hamre crafts strategy in support of national community outreach efforts engaging employee volunteers. Her role also includes managing the firm’s relationship with HandsOn Network and overseeing the signature School Transformation Days.
Using Corporate Social Responsibility as a Retention and Recruitment Tool | S...Adecco Staffing, USA
[Webinar Slides Only]
Learn how to make corporate social responsibility an important part of your company’s culture, which will naturally lead to better retention and more successful recruitment.
Watch this webinar - http://www.slideshare.net/AdeccoUSA/using-corporate-social-responsibility-as-a-retention-recruitment-tool-webinar - to hear best practices and HR policies to help your company establish and remain committed to a socially responsible environment.
Our expert panel covers how to:
•Make clear how paramount corporate ethics are to potential and current employees and clients
•Attract the next generation of workers (Millennials) through your philanthropic footprint
•Empower employees through HR policies and company involvement
•Create and share a digestible plan and/or policy for 2015
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
Deirdre Walsh, Senior Manager of Social Strategy at Jive Software, unlocked the secrets to social success with her eBook, The Business Guide to Social Success. By implementing or adjusting strategy according to these insights, organizations can draw others in at all levels of the enterprise and throughout the ecosystem.
The Business Guide to Social Success includes additional insights from: Virginia Miracle, Chuck Hemann, Gary B. Wilcox, Jordan Viator Slabaugh, Kristen Sussman, and Emilie Kopp.
Download The Business Guide to Social Success eBook here: http://bit.ly/14TJN1Z
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
Forward thinking organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.
Reviewing Pickett & Associates, LLC, its approach to strategic marketing & communications, and the results, including a highlight of client engagements.
Using Brand Advocates (Employees) for InfluenceLiz Bullock
Employees play a critical role in providing authenticity and trust and scalability in this new social media era. More customers are moving online and making peer-to-peer decisions and want to connect with everyday employees. Liz Brown Bullock shares how Dell and other companies are training and activating employees to further connect with customers and prospects online. Additionally, this presentation shares how to strategically think about preparing your organization to activate employees as brand advocates.
A different kind of IT leadership is required in the digital age. New leadership styles and maybe even new leadership capabilities are needed to capture the business advantages of cloud, mobile, social, analytics and the InterNet of Things. This is now a team game, that cannot be won by individual star players alone. We will discuss how to lead multiple influencing networks and how to collaborate and challenge orthodoxies across organisational boundaries. Don’t ask if you need a CDO, ask if you have the right existing CxOs and if they are working together as digital leaders.”
Why Volunteering Programs are no longer just for Large CompaniesGaurav Bhattacharya
Employee Volunteer Programs are no longer only for large companies!
With the latest generation of cloud-based solutions, any sized company can now afford a great employee volunteering platform.
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. Spotlight on Community
Relations
• Companies are starting to get it – conscience isn’t just
trendy, it’s necessary
• “Sustainable development plans” are becoming
commonplace
• No one wants to be Martha, Enron, etc.
• The Bonus: Doing good = Good for business
3. A Gradual Shift
• PriceWaterhouseCoopers
2002 Sustainability Survey Report
– 140 U.S. companies
– 70 percent had no broad-based sustainability program
in place yet.
– 69% were reviewing or revising ethics programs or
their corporate-governance process
4. Top 10 Reasons Companies
Are Getting Involved
Competitive Advantage (75%)
Cost Savings (73%)
Industry Trends (62%)
CEO/Board Commitment (58%)
Customer Demand (57%)
SRI Demand (42%)
Top-line Growth (37%)
Shareholder Demand (20%)
Access to Capital (12%)
PriceWaterhouseCoopers
5. In Their Own Words
• More than 7 of 10 Americans say they distrust CEOs of large corporations
• 80 percent of surveyed CEOs agree non-financial indicators such as
environmental and social performance metrics are essential to characterizing
future financial performance
– Business Week
• 70 percent of investors consider reputation in their decisions
– Citizen watch
• 91 percent of surveyed CEOs believe CSR management creates shareholder
value
– Managing CSR Report
6. Baseline Basics
• Determine Goals
• Establish Protocol & Criteria
• Get Everyone Involved
• Incorporate PR Elements
• Establish a Metrics System
7. Determine Goals
• What Do We Want Program/Involvement to Accomplish?
– Reposition company
– Raise CEO profile
– Get more press coverage in X community
– Establish company as a resource
Community
Media
Government reps
– Target a specific audience
Latino community
Teens
Elderly/baby boomers with aging parents
8. Establish Protocol & Criteria
• Establish a process/protocol
• Decide how to respond to requests
– Relevance: What are our criteria for getting involved?
– Budget: What are our constraints?
– Always ask: Will fulfilling this request help us fulfill our goal/mission?
• Determine level of involvement up front – but get involved!
– Be more than a name in a press release – be visible
– Provide resources or planning support if possible
– Consider pros, cons to partnerships
• Weigh short- and long-term benefits
9. Get Everyone Involved
• Encourage employee involvement
– Show enthusiasm, participation from the top down
– Get departments involved
– Provide incentives (e.g., comp day for day spent volunteering)
– Create team-oriented events
• Volunteer programs
• Sponsorships that foster teamwork
• Fundraisers
• Prepare employees for events
– Identify spokespersons (bilingual)
– Ensure consistent messaging
10. Incorporate PR Elements
Remember:
• Don’t do CR for the PR…
• But leverage CR in ways that maximize PR potential
• Don’t lose your mission!
But don’t forget: not everyone (i.e., media) cares
• Offer compelling stories beyond “Company writes check”
• Put spotlight on subject, not donation
• Offer solutions to timely problems
• Have local stories ready
11. Establish a Metrics System
• Establish goals
• Understand your impact on quarterly, annual bases
• Characteristics of a “good” metric:
– Measurable
– Easy
– Timely
– Repeatable
– Insightful
– Controllable
• Pay attention to the data; don’t just tally — measure
12. Effective CR the SoCal Way
A ’70s icon…
…combined with
the right strategy!
13. Case Study: 21st Century Insurance
When the ’70s Icon Becomes Part of the Strategic Solution
• Situation Five Years Ago:
– 21st Century Insurance was a leading California auto insurer
– Heavily involved philanthropically but without strategic direction
– Virtually no press coverage for any goodwill projects
• Goals:
– Continue philanthropy but with a more targeted approach
– Raise 21st’s profile… and get press coverage for their goodwill efforts!
14. PR Campaign Elements
• Child safety seat program (targeting key demo)
– Educate parents on state law, proper use
• Unprecedented law enforcement partnership
– California Highway Patrol
• Spokesperson Erik Estrada
– CHiPs connection
– Appeals to parent age group
– Appeals to Latino community
• State-specific, free educational materials
– “Child Safety Seats: A Parent’s Guide”
– Now in six states, in English and Spanish
15. Logistics
• 21st secures a large, easily accessible, highly visible site
(e.g., mall parking lot)
• CHP officers set up multiple inspection tents
• Families arrive with children in vehicles
• Trained officers inspect existing seat for proper fit,
installation and use
• 21st employees staff event to assist
• If seat isn’t right, 21st donates brand-new seat
16. Community Outreach
• The Edison Group handles all event promotion
• Fliers distributed in English, Spanish
– Local child care centers
– Churches
– Schools
– Key community groups
– Event site
17. Media Outreach
• Pre-Event Promotion
– PSAs
– Calendar listings
– Morning of event media
• Law enforcement officer, Erik Estrada provide live demo on-air
• On-Site Media Relations
– Setting the scene
• Great visuals
– Providing arc of story, from police to family to corporation
• Why are we involved?
• Every officer, family, 21st spokesperson has a story
18. PR in a CR Program
• Message Delivery
– Media training for company reps, spokesperson
– Spanish spokespersons
– Talking points
– Collateral materials
• Press kit, bilingual guides
• B-roll package
• Leveraging the Message
– Local, state or national events (e.g., Nat’l Child Passenger
Safety Week)
• Op-eds
• Silver-platter events
19. Results by the Numbers
Since the 21st Century Insurance Child Safety Seat Program
began:
• More than 60 events conducted
• More than 7,200 seats inspected
• More than 2,700 seats discarded
• More than 5,800 seats donated by 21st
We’ve helped raise company’s profile within:
• Key States/DMAs
• Media
• Industry
• Web
20. Child Safety Seat Campaign
Highlights
• 21st continues to distinguish itself
through partnerships with state law Child Seat Campaign
enforcement and elected officials Media Hits ’02 - ’05
– In 2005, successful launches in AZ,
250
IN, OH & TX
200
– Continued success in CA and IL
150
• These partnerships and collaborations
# of hits
with Industry Associations (e.g., IIHS), 100
add legitimacy and increase news value 50
• All 35 child safety seat events in 2005 0
garnered media coverage 2002 2003 2004 2005
21. The Edison Group
Mission Statement
To help our clients communicate
successfully by thinking smarter, working
passionately and keeping our promises.