Reviewing Pickett & Associates, LLC, its approach to strategic marketing & communications, and the results, including a highlight of client engagements.

1. agency overview
pickett&associates
Strategic Approach
Measurable Results
Patricia J Pickett
pat@pickettandassociates.com
317.501.8275

2. Areas of Specialty
Low overhead, high touch
Never at a loss for new ideas, a collaborative consortium of marketing
professionals create memorable and measurable campaigns. Our
overhead is low and enthusiasm high.
Actions speak louder
Clients come from word of mouth referrals; testimony to the cultivation
of professional relationships.
It’s never “good enough”
Even though we certainly take time to celebrate the wins, we’re still
driven to “do things better” the next time. Meaningful measurement
and evaluation result in continuous improvement.
Stagnate and die
We respect our clients’ resources yet push for stepping outside the box
or ahead of the pack to implement new or competitive strategies —
when it makes business sense.
It takes a village
We serve as an extension of our clients’ executive, marketing and sales
teams. But we can’t help our clients achieve their definition of “success”
unless they’re willing, open-minded and responsive participants.
Keep it simple
Life’s just too short. Pretense and formality take all the fun out of doing
business. We believe in open, honest communication — like any good
relationship.
Service Philosophy:
How We Do Business
• Media Strategy
Media Relations & Training
• Video Strategy & Production
• Social Media Strategy &
Implementation
• Blogging
• Crisis Communication
Public Relations Campaigns
• Content Development
• Internal/External
Communications
• Branding, Positioning &
Messaging
• Lead Generation
• Marketing Collateral
Event/Trade Show Marketing
• Advertising Campaigns
• Search Engine Optimization

3. ”
“
Pickett&Associates currently provides strategic marketing counsel to:Client Portfolio
References Carmel Clay Parks & Recreation
Lindsay Labas
llabas@carmelclayparks.com
Surroundings by Natureworks+
Randy Sorrell, President
randy@choosesurroundings.com
Mike Harmon
mike.harmon@escocommunications.com
More references on LinkedIn
With confidence, I recommend Pat for creating a
communications strategy that will propel your company’s
vision in the Indianapolis marketplace. Her network
of contacts provides opportunities to quickly advance
information in the community. You will learn that at the
core of her professional services is a deep commitment
to presenting your company with the upmost integrity and
credibility.
-- Glen Meinecke, CFO
Equicor
• Brownsburg Parks & Recreation
• Carmel Clay Parks and Recreation
• Carmel Symphony
• Creekside Chiropractic
• Creekside Testing
• Electronic Evolutions
• ESCO Communications
• First Merchants Bank
• Gigi’s Playhouse
• Layered Solutions, Inc.
• Meals on Wheels of Hamilton County
• Paradigm Living Solutions
• Real Estate Business Institute
• Shelby Materials
• Surroundings by Natureworks
• Zionsville Farmer’s Market
Past client work performed as Pickett&Associates or with
other agencies prior to Pickett & Associates includes:
• Alliance Home Health
• American Health & Wellness Group
• Better Business Bureau of Central Indiana
• Custom Concrete
• City of Noblesville
• Carmel Chamber
• CM Buck
• Easterseals Crossroads
• Equicor
• Good Day Carmel
• Genesis Plastics Welding
• Home Care Assistance
• Lebanon Utilities
• Indianapolis Home Show
• Meridian Hills Country Club
• ReMax of Indiana
• Obeo
• Stratford at West Clay
• Oceanaire (Indianapolis)

4. About Pickett&Associates
Pickett&Associates is a full-service communication firm serving a wide
variety of clients from Carmel Symphony Orchestra to Shelby Materials.
Pickett&Associates provides a strategic approach to the communication needs
of organizations and produces measurable results – whether that means more
customers, increased sales or brand awareness.
Patricia J. Pickett, APR founded Pickett&Associates based on the tenets
of mutually respectful relationships and strategically based public relations
programs. She is a former reporter, editor and publisher who made the transition
to public relations in 2005. She holds an accreditation from the Public Relations
Society of America (APR), a distinction held by approximately 5,000 of the
country’s estimated 270,000 public relations professionals. She is a member of
the Public Relations Society of America.
Patricia Pickett, President
pat@pickettandassociates.com
317.501.8275
www.pickettandassociates.com
facebook: pickettandassociates
twitter: pickettwrites
linkedin: in/ppickett
”
“Pat and her team demonstrated an uncanny ability to
understand our brand and apply the appropriate strategies
to a much wider reach into the community. Working with
Pat and the team is pure joy..
-- Alan Davis,
Executive Director
Carmel Symphony Orchestra

5. [Construction Materials]
Shelby Materials
Now in its third generation, Shelby
Materials reached out to P&A to serve
as its outsourced strategic marketing
partners. The provider of ready mix
materials -- including aggregate and
athetic field/golf course sand -- has 11
locations throughout Central Indiana
Strategic Approach
• Brand strategy -- Developed “The
Shelby Impact” value proposition
• Custom website development,
design and management
• Social Media Management
• Marketing collateral
• Community outreach
• Content development
• Lead generation
• Video production
Measurable Results
• 28% increase in website sessions
and users
• 337% increase in number of
website sessions driven by social
media
• 20% increase in website leads
Client Work Product

6. [Service Provider, For-Profit,]
ESCO Communications
ESCO Communications, Inc. provides
integrated communication services
and systems to educational, health
care and commercial facilities,
entertainment and sports venues,
government entities, and houses of
worship. Projects range from small,
one-system jobs to large and complex
projects like Lucas Oil Stadium and the
Indianapolis Airport Midfield Terminal.
Launched in 1963, the Indiana-based
company has locations in Indianapolis,
Richmond/Dayton, Fort Wayne and
Mishawaka.
Strategic Approach
• Brand strategy
• Website development and
management
• Social Media Management
• Marketing collateral
• Media relations
• Content development
• Lead generation
• Video production
Measurable Results
40% increase in website activity
Increased lead generation from
traditional/social media
Client Work Product

7. [Association, Non-Profit]
Real Estate Business Institute
A recognized affiliate of the National
Association of REALTORS, this
Chicago-based organization is
a globally recognized authority,
valued for its expertise in developing
and advancing the professional
development of real estate
professionals.
Strategic Approach
• Identify target audiences
• Update brand message
• Marketing collateral
• Content development
• Video production
Measurable Results
• Growth in membership
• Increased lead generation from
traditional/social media
Client Work Product

8. [Public Sector]
Carmel Clay Parks & Recreation
Serving the recreation, fitness and
nature needs of the community,
Carmel Clay Parks & Recreation
(CCPR) manages and maintains more
than 500 park acres and numerous
recreation facilities, including the
Monon Community Center
Objective: Increase awareness of
CCPR; launch Aqua Climb in the
market
Strategic Approach
• Content development
• Media relations
• Social media oversight and daily
implementation
• Website content management
• Spokesperson management
• Media training
• Crisis planning & management
• Event planning
Measurable Results
• Increased waterpark attendance,
by as much as 50 percent over
previous year
• Nearly 8 million impressions and
$872,000 earned media publicity
value (print, broadcast, internet) in
2015.
Client Work Product

9. [Non-Profit, Social Service
Agency]
Gigi’s Playhouse Indianapolis
Part of a worldwide network of down
syndrome achievement centers
changing lives through free, results-
driven programs
• Communications strategic plan
• Media relations
• Social media strategy &
implementation
• Graphic design
• Event support
Client Work Product

10. [Service Provider, For Profit]
Surroundings by Natureworks+
From luxurious landscapes, patios
and pergolas to sunrooms and
finished basements, Surroundings
by Natureworks+ has been regarded
as the outdoor design expert by
thousands of homeowners
Objective: Shorten sales cycle, better
qualify leads and eliminate the need to
participate in the “home show circuit”
from which he generated more than
one-third of his business annually
Strategic Approach
• Content development
• Media relations
• Website management
• Social media strategy,
implementation and management
• eMarketing strategies
Measurable Results
• Increased number of leads and
sales generated from website
• 2012 business returns to “pre-2001
pace”; 2015 record year
• Website re-design in 2017
• Video Library: 100+ Videos
Client Work Product

11. [Variety]
Unique Offerings for Clients
Pickett & Associates provides
unique services for clients
including custom illustration
(think INFOGRAPHICS,
Whiteboard “Explainer” videos or
a unique logo) seldom found in
Central Indiana. We have utilized
this offering in branding, websites
and promotional materials.
Branding,
Custom
Illustration