The document defines key terms related to public relations and advertising. It provides definitions for terms such as account team, advertising, angle, AP style, audiovisuals, backgrounder, biographer, brainstorming, broadcast, byline, callback, client, consumer publication, and content analysis.
Final editted ppt terminolgy of advertisingIshmeet Oberoi
The document provides definitions for over 50 terms related to advertising terminology. Some key terms defined include advertiser, advertising, ad copy, circulation, display ad, insertion order, media buying service, preferred position, publicity, rate card, and readership. The document serves as a glossary to define common industry terminology for advertising concepts, components, planning, and measurement.
Suzanne Carawan Generic Marketing Plan TemplateSuzanne Carawan
The document provides a marketing plan framework and guidance for creating a marketing plan. It outlines key sections of a marketing plan including defining the market opportunity, identifying target customer segments and verticals, crafting messaging and value propositions, detailing unique differentiators, outlining key activities, and mapping activities to a calendar. The guidance emphasizes understanding customer pain points and tying benefits directly to solving those pain points.
Univ. of MN - MYCL Initiative newsletter 2007MarkyMN
This document provides a quarterly update from the Minnesota Youth Community Learning Initiative (MYCL). It discusses the importance of school connectedness and how the MYCL partner communities are working to foster connections through various programs. These programs provide academic support, mentoring, life skills development, and community engagement opportunities for youth. Updates are provided from each of the seven MYCL community partner sites, describing their recent progress and collaborative efforts with local schools.
This document discusses supply chain physics and the real decision space involved. It provides four examples of inventory issues, including a simple inventory model, excess and obsolete inventory, and situations where the laws of constraints and information are violated. It explains that optimizing supply chains is a complex multi-criteria problem that involves balancing factors like costs, inventory levels, service, quality and constraints like lead times. Violating the laws of supply chain physics can compromise performance in these areas.
The federal child welfare system in the United States has evolved significantly since the 1930s. Major milestones include the Social Security Act of 1935 which established Aid to Dependent Children, the Child Abuse Prevention and Treatment Act of 1967 which required child abuse reporting systems, and the Adoption Assistance and Child Welfare Act of 1980 which established modern child welfare case management procedures and required "reasonable efforts" to keep families together or reunify them. More recent laws such as the Adoption and Safe Families Act of 1997 focused on permanency planning and limiting the time children spend in foster care. The system now aims to protect children from abuse and neglect while preserving families whenever possible.
This document outlines how companies can create effective community relations programs. It discusses how companies are increasingly focusing on sustainability and corporate social responsibility due to competitive advantages, cost savings, and meeting customer and investor demands. The document recommends companies determine goals, establish protocols and criteria for involvement, get employee involvement, incorporate public relations elements, and establish metrics to measure impacts. It provides a case study of an auto insurer that partnered with law enforcement on a child safety seat program, leveraging PR strategies to raise the company's profile and garner positive media coverage.
Final editted ppt terminolgy of advertisingIshmeet Oberoi
The document provides definitions for over 50 terms related to advertising terminology. Some key terms defined include advertiser, advertising, ad copy, circulation, display ad, insertion order, media buying service, preferred position, publicity, rate card, and readership. The document serves as a glossary to define common industry terminology for advertising concepts, components, planning, and measurement.
Suzanne Carawan Generic Marketing Plan TemplateSuzanne Carawan
The document provides a marketing plan framework and guidance for creating a marketing plan. It outlines key sections of a marketing plan including defining the market opportunity, identifying target customer segments and verticals, crafting messaging and value propositions, detailing unique differentiators, outlining key activities, and mapping activities to a calendar. The guidance emphasizes understanding customer pain points and tying benefits directly to solving those pain points.
Univ. of MN - MYCL Initiative newsletter 2007MarkyMN
This document provides a quarterly update from the Minnesota Youth Community Learning Initiative (MYCL). It discusses the importance of school connectedness and how the MYCL partner communities are working to foster connections through various programs. These programs provide academic support, mentoring, life skills development, and community engagement opportunities for youth. Updates are provided from each of the seven MYCL community partner sites, describing their recent progress and collaborative efforts with local schools.
This document discusses supply chain physics and the real decision space involved. It provides four examples of inventory issues, including a simple inventory model, excess and obsolete inventory, and situations where the laws of constraints and information are violated. It explains that optimizing supply chains is a complex multi-criteria problem that involves balancing factors like costs, inventory levels, service, quality and constraints like lead times. Violating the laws of supply chain physics can compromise performance in these areas.
The federal child welfare system in the United States has evolved significantly since the 1930s. Major milestones include the Social Security Act of 1935 which established Aid to Dependent Children, the Child Abuse Prevention and Treatment Act of 1967 which required child abuse reporting systems, and the Adoption Assistance and Child Welfare Act of 1980 which established modern child welfare case management procedures and required "reasonable efforts" to keep families together or reunify them. More recent laws such as the Adoption and Safe Families Act of 1997 focused on permanency planning and limiting the time children spend in foster care. The system now aims to protect children from abuse and neglect while preserving families whenever possible.
This document outlines how companies can create effective community relations programs. It discusses how companies are increasingly focusing on sustainability and corporate social responsibility due to competitive advantages, cost savings, and meeting customer and investor demands. The document recommends companies determine goals, establish protocols and criteria for involvement, get employee involvement, incorporate public relations elements, and establish metrics to measure impacts. It provides a case study of an auto insurer that partnered with law enforcement on a child safety seat program, leveraging PR strategies to raise the company's profile and garner positive media coverage.
The document discusses online display advertising in Vietnam. It provides statistics on Vietnamese internet users such as their age, gender, activities online, and websites visited. It also outlines the different types of online display ad formats including image banners, rich media, video, and mobile/messenger ads. The document discusses ad sizes, pricing models, and considerations for online ad campaigns including setting goals and key performance indicators for measurement. It emphasizes the importance of understanding the target audience and optimizing campaigns based on performance.
The document defines terms commonly used in event organization. It provides definitions for over 50 terms including types of meetings, event components, venue and supplier terms, attendee and housing terms, financial terms, and more. The definitions cover areas like types of meetings, event setup, audiovisual equipment, housing, finances, registration, and event planning logistics.
This presentation discusses how to create an effective community relations program. It recommends determining goals, establishing protocols and criteria for involvement, getting employee involvement, incorporating public relations elements, and establishing metrics. It provides a case study of an insurance company that partnered with law enforcement on a child safety seat program, leveraging PR successfully. With spokespeople and events, it raised the company's profile, conducted over 60 events inspecting over 7,000 seats and donating over 5,800. The program was highlighted in over 250 media stories over several years.
The document defines terms commonly used in event organization. It provides definitions for over 50 terms including types of meetings, event components, room setups, contracts, budgets, registration, housing, and more. The definitions cover all aspects of planning, managing, and executing events.
비록 박정희와 육사 동기지만 5.16에 가담하지 않았고 유신체제에 대한 비판의식이 있었던 김재규. 그는 재판에서도 박정희에 대한 ‘각하' 호칭을 사용하는 등의 한계가 있었지만 민주주의에 대한 확고한 역사관 철학으로 네 번째 저격으로 뜻을 이뤘다. 혼란스러운 과도기에 전두환은 치밀하고 신속하게 정권을 찬탈했다. 박정희와 그 옹호 세력들이 일을 처리하는 방식은 큰 충격을 준다.
The town hall meeting agenda included strategic vision, survey results, membership fees, and course improvements. The strategic vision is to provide a high quality golf experience and social interaction. Survey results showed preferences for improved course conditions and feedback on fees. Membership fees for 2010 were announced, including full golf memberships starting at $2,500. Planned course improvements over 2010-2011 include upgrading sand traps, drainage projects, and redesigning holes.
The photo album titled "AVATAR" was created by Daro and contains photographs. In just a few pictures, Daro aimed to capture memories and moments from their experiences. The album serves as a collection of snapshots that help preserve those memories over time.
El documento define una base de datos como un sistema informático para almacenar grandes volúmenes de información de manera automatizada y accesible. Explica que una base de datos debe tener características como seguridad, integridad e independencia. También describe los tipos de lenguajes SQL utilizados para definir y manipular datos en una base de datos relacional.
The Louisiana Purchase And The Lewis And ClarkDenise Kelly
Lewis and Clark led an expedition from 1804 to 1806 to survey the newly acquired Louisiana Territory and reach the Pacific Ocean. They traveled over 3,000 miles, reaching the Pacific in November 1805 before returning to St. Louis in September 1806. The document presents the expedition as if Lewis and Clark had modern technology like text messaging and were sending messages to President Jefferson about their discoveries, which included geographic features, people like Sacajawea who helped them, animals like bison, and plants such as whitebark pine.
Presentation on terminology of advertisingIshmeet Oberoi
This document defines key terminology used in advertising. It begins by explaining that the Latin word 'advertere' means to attract the mind. It then provides definitions for over 50 common advertising terms, including advertiser, advertising, circulation, copy, insertion, layout, media buying service, national advertising, preferred position, and readership. Sources for further information on advertising terminology are also provided.
This presentation was put together by CommsConsult for the African Economic Research Consortium (AERC) biannual research workshop on Policy Engagement held in Mombasa, Kenya, November 2010.
Understanding of News release for an event (1).pdfprnewswireagency
Gain comprehensive insight into news release strategies for your events at PRWires. Our platform offers a detailed understanding of crafting impactful news releases tailored to your event, ensuring maximum reach and engagement. From structuring compelling headlines to incorporating relevant information, our resources guide you through the process step by step.
This document provides definitions for over 50 terms related to advertising terminology. It begins by explaining that the Latin word for advertising means "to attract the mind" and that advertising aims to convince people to buy products for profit. Several definitions are then listed in alphabetical order, with short descriptions of common advertising concepts like ad copy, advertisers, media rates, placements, and production terms. The document serves as a reference for fundamental advertising language.
The document provides guidance on conducting a media campaign for National Safe Place Week, including suggested materials (press releases, PSAs, fact sheets), appropriate media outlets to contact (television, radio, magazines, newspapers), and a timeline that recommends sending materials 2 weeks in advance and following up 1 week later. It also offers tips for social media outreach during the week using hashtags and uploading photos/videos.
This webinar will provide the basics for planning a media campaign around an agency event or announcement, using NSP Week as the example. The webinar will cover a suggested timeline, media venues and contacts to consider and appropriate language and formats to use in your media materials.
Media relations involves a mutually beneficial relationship between journalists and public relations professionals where journalists' work is made easier through access to sources and information, while public relations practitioners secure free publicity for clients. An effective media pitch should include a catchy subject line that highlights the news angle, a brief first sentence introducing the story, a reference to the journalist's previous related work, and an invitation for them to contact the public relations professional for more information, with the full press release pasted below. Developing rapport with targeted media outlets and understanding their audiences is important for crafting successful media pitches.
A press release is a public relations tool used to share information with journalists, editors and bloggers in order to generate media coverage. It follows an inverted pyramid structure, placing the most important information at the top. Key details to include are the 5 W's and an H, quotes and links back to your website. Press releases can be distributed through email marketing platforms, paid media wire services, free online distribution sites and by posting on your own website and social media profiles. Using a PR professional provides advantages like direct media outreach and optimized press releases.
The document discusses online display advertising in Vietnam. It provides statistics on Vietnamese internet users such as their age, gender, activities online, and websites visited. It also outlines the different types of online display ad formats including image banners, rich media, video, and mobile/messenger ads. The document discusses ad sizes, pricing models, and considerations for online ad campaigns including setting goals and key performance indicators for measurement. It emphasizes the importance of understanding the target audience and optimizing campaigns based on performance.
The document defines terms commonly used in event organization. It provides definitions for over 50 terms including types of meetings, event components, venue and supplier terms, attendee and housing terms, financial terms, and more. The definitions cover areas like types of meetings, event setup, audiovisual equipment, housing, finances, registration, and event planning logistics.
This presentation discusses how to create an effective community relations program. It recommends determining goals, establishing protocols and criteria for involvement, getting employee involvement, incorporating public relations elements, and establishing metrics. It provides a case study of an insurance company that partnered with law enforcement on a child safety seat program, leveraging PR successfully. With spokespeople and events, it raised the company's profile, conducted over 60 events inspecting over 7,000 seats and donating over 5,800. The program was highlighted in over 250 media stories over several years.
The document defines terms commonly used in event organization. It provides definitions for over 50 terms including types of meetings, event components, room setups, contracts, budgets, registration, housing, and more. The definitions cover all aspects of planning, managing, and executing events.
비록 박정희와 육사 동기지만 5.16에 가담하지 않았고 유신체제에 대한 비판의식이 있었던 김재규. 그는 재판에서도 박정희에 대한 ‘각하' 호칭을 사용하는 등의 한계가 있었지만 민주주의에 대한 확고한 역사관 철학으로 네 번째 저격으로 뜻을 이뤘다. 혼란스러운 과도기에 전두환은 치밀하고 신속하게 정권을 찬탈했다. 박정희와 그 옹호 세력들이 일을 처리하는 방식은 큰 충격을 준다.
The town hall meeting agenda included strategic vision, survey results, membership fees, and course improvements. The strategic vision is to provide a high quality golf experience and social interaction. Survey results showed preferences for improved course conditions and feedback on fees. Membership fees for 2010 were announced, including full golf memberships starting at $2,500. Planned course improvements over 2010-2011 include upgrading sand traps, drainage projects, and redesigning holes.
The photo album titled "AVATAR" was created by Daro and contains photographs. In just a few pictures, Daro aimed to capture memories and moments from their experiences. The album serves as a collection of snapshots that help preserve those memories over time.
El documento define una base de datos como un sistema informático para almacenar grandes volúmenes de información de manera automatizada y accesible. Explica que una base de datos debe tener características como seguridad, integridad e independencia. También describe los tipos de lenguajes SQL utilizados para definir y manipular datos en una base de datos relacional.
The Louisiana Purchase And The Lewis And ClarkDenise Kelly
Lewis and Clark led an expedition from 1804 to 1806 to survey the newly acquired Louisiana Territory and reach the Pacific Ocean. They traveled over 3,000 miles, reaching the Pacific in November 1805 before returning to St. Louis in September 1806. The document presents the expedition as if Lewis and Clark had modern technology like text messaging and were sending messages to President Jefferson about their discoveries, which included geographic features, people like Sacajawea who helped them, animals like bison, and plants such as whitebark pine.
Presentation on terminology of advertisingIshmeet Oberoi
This document defines key terminology used in advertising. It begins by explaining that the Latin word 'advertere' means to attract the mind. It then provides definitions for over 50 common advertising terms, including advertiser, advertising, circulation, copy, insertion, layout, media buying service, national advertising, preferred position, and readership. Sources for further information on advertising terminology are also provided.
This presentation was put together by CommsConsult for the African Economic Research Consortium (AERC) biannual research workshop on Policy Engagement held in Mombasa, Kenya, November 2010.
Understanding of News release for an event (1).pdfprnewswireagency
Gain comprehensive insight into news release strategies for your events at PRWires. Our platform offers a detailed understanding of crafting impactful news releases tailored to your event, ensuring maximum reach and engagement. From structuring compelling headlines to incorporating relevant information, our resources guide you through the process step by step.
This document provides definitions for over 50 terms related to advertising terminology. It begins by explaining that the Latin word for advertising means "to attract the mind" and that advertising aims to convince people to buy products for profit. Several definitions are then listed in alphabetical order, with short descriptions of common advertising concepts like ad copy, advertisers, media rates, placements, and production terms. The document serves as a reference for fundamental advertising language.
The document provides guidance on conducting a media campaign for National Safe Place Week, including suggested materials (press releases, PSAs, fact sheets), appropriate media outlets to contact (television, radio, magazines, newspapers), and a timeline that recommends sending materials 2 weeks in advance and following up 1 week later. It also offers tips for social media outreach during the week using hashtags and uploading photos/videos.
This webinar will provide the basics for planning a media campaign around an agency event or announcement, using NSP Week as the example. The webinar will cover a suggested timeline, media venues and contacts to consider and appropriate language and formats to use in your media materials.
Media relations involves a mutually beneficial relationship between journalists and public relations professionals where journalists' work is made easier through access to sources and information, while public relations practitioners secure free publicity for clients. An effective media pitch should include a catchy subject line that highlights the news angle, a brief first sentence introducing the story, a reference to the journalist's previous related work, and an invitation for them to contact the public relations professional for more information, with the full press release pasted below. Developing rapport with targeted media outlets and understanding their audiences is important for crafting successful media pitches.
A press release is a public relations tool used to share information with journalists, editors and bloggers in order to generate media coverage. It follows an inverted pyramid structure, placing the most important information at the top. Key details to include are the 5 W's and an H, quotes and links back to your website. Press releases can be distributed through email marketing platforms, paid media wire services, free online distribution sites and by posting on your own website and social media profiles. Using a PR professional provides advantages like direct media outreach and optimized press releases.
This document provides guidance on effective and ineffective word usage in crisis communications and news releases. It discusses common word usage mistakes to avoid, such as confusing stationary and stationery. It also covers punctuation and grammar mistakes. Effective quotes are described as being simple, visual, and aspirational. The document warns against using words that could be used against you by the media. It provides tips for crafting statements and news releases, including using simplicity, brevity, credibility, and consistency. Industry examples of redefining perception through language are given. The document also offers guidance on communicating with employees, unions, and the media.
This document discusses native advertising and its rise. It begins with definitions of key terms like native advertising, content marketing, and digital/brand agencies. It then provides a brief timeline of media history from the printing press to today. Guidelines and policies for native advertising are important to manage expectations and align stakeholders. There are various types of native ads and best practices include ensuring quality, transparency, and meeting audience needs. Metrics and multi-platform campaigns are also discussed. The document concludes with an exercise to design a hypothetical native advertising campaign.
a document that announces a newsworthy story about your brand that the media might want to cover and provides all of the pertinent information a reporter or editor would need.
A great powerpoint from a presentation at the OFDA Conference in New Orleans Nov. 2008. This will help you promote your Office Furniture Dealership. Thanks to Johanna Hoffman for providing this to OFDA.
This document discusses press release distribution services. It defines a press release as a written statement issued by a company to provide information to media and audiences. The objectives are to inform the public about news and updates, engage target audiences, and increase brand visibility. Benefits include global reach, cost-effective marketing, and controlled messaging. It provides tips for writing effective press releases and measuring success through media coverage, website traffic, and social engagement. Common mistakes to avoid are lack of newsworthiness and poorly written content.
Hack the Press: How to do PR for StartupsTheFamily
Harness the power of PR and learn how to deal with the press. A presentation by Oussama Ammar, cofounder at TheFamily.
See the whole post: http://bit.ly/1mGEzwo
http://www.koudetat.co/
The document discusses the goals and audiences of public relations efforts for the Federation, including communicating the value of the Federation and engaging the Jewish and Greater Cincinnati communities. It defines PR as promoting goodwill between an organization and the public and outlines common PR tools like social media, blogs, news releases, and video. The document also provides an example of a successful PR campaign that increased traffic to an article and suggests trends for 2015 like focusing on content and visual storytelling.
Hundreds of billions of dollars are spent on advertising each year in the US. For a 30-second Super Bowl ad, companies may spend $2-3 million to entice viewers. In this chapter project, students will analyze and generate ads to explore logical reasoning. Students will research existing ads, identify conditional statements, analyze truth values, generate an ad for a product or service, and get feedback from classmates.
The document discusses various techniques for public relations departments to engage with the press, including press visits, press coverage, feature stories, press releases, and communicating with media. Press visits involve journalists visiting an organization to write stories. Press coverage is used to generate news by announcing important developments. Feature stories provide evergreen content for publications. Press releases follow standardized formats to disseminate news to reporters. Public relations departments must develop relationships with media through personal contacts, press conferences, news distribution, and previews.
The document outlines many elements of an effective public relations program, including developing media lists, creating press kits, issuing different types of press releases, conducting media training, becoming a trusted source for media, and utilizing additional tactics like public service announcements, op-eds, and webcasts. The goal of a PR program is to increase an organization's credibility, attract quality prospects through favorable media coverage, establish the organization as an important player in its field, and help tell its story in a cost effective manner. An effective PR plan requires consistent hard work over time to implement these various elements.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Media relation-glossary
1. Account Team The public relations or advertising agency staff assigned to a
specific client, generally consisting of various members, and often
including an account director, account manager, senior account
executive/account executive, and account assistants.
Advertising Presenting persuasive material to the public by means of paid space
or broadcast time to promote a product, idea, or service.
Angle The particular approach a reporter takes in writing a story.
AP Style Standardized rules of grammar and writing style, issued by the
Associated Press.
Area of Geographic area reached by radio stations.
Dominant
Influence (ADI)
Article Requirements and procedures used to standardize bylined articles
Guidelines for submission to a specific publication.
Audiovisuals Presentation methods that use sight and sound in order to enhance
(AV) the understanding of a topic. AV includes the use of electronic
devices, usually involving screen and visual images, as contrasted
with printed material.
[top]
B
Backgrounder Any briefing or report intended only for the purpose of providing
background information to a reporter.
Biographer A person who gives vital facts and history of a person's life.
Brainstorming The creative method for producing a multitude of ideas on a given
subject or problem, generally recorded for future evaluation and
use.
Broadcast The dissemination of programs or messages through the media of
radio, Internet, or television.
B-roll Video with natural sound that does not include a reporter's
voiceover.
2. Brochure A printed piece created for informational purposes or promotion.
Business A distribution service that delivers breaking business news and
Newswire multimedia content to traditional and online newsrooms and to
targeted journalists.
Byline Name of the writer positioned under the headline at the beginning
of a story.
Bylined Article Article written by a non-media person, usually an expert in a
certain field, and submitted for publication.
[top]
C
Callback Telephone follow-up to a printed invitation or advisory.
Client The organization or person who employs the services of a
public relations or advertising firm.
Consumer Printed matter intended for a general reader.
Publication
Content Analysis The technique of reading publications, advertisements, or other
messages to find references to an organization or an idea, then
coding and analyzing the content to determine trends and
opinions.
Contract A formal agreement made between the service provider and the
client, covering agreed objectives, timing, and price.
Copy Written text.
Corporate Public relations for a corporation, integrated as part of the
Communications company's overall strategic objectives, rather than activities
designed for its individual segments.
Crisis The practice of preparing a communications plan that can be
Management effectively put into action in the event of a potentially negative
issue for a company or organization.
Cue Sheet A piece of written material containing messages about the client
3. or its products, or an extract from a paper or magazine. Also
referred to as clipping.
[top]
D
Dateline Place and date of an article's origin that appears at the beginning of
the first paragraph of an article.
Daybook Daily schedules of upcoming news events, published by the
Associated Press and other wire services.
Deadline A time limit for the completion of an article or other assignment by
a reporter or other contributor.
Delayed Lead Writing style where the specific subject of a story doesn't come into
clear focus until some time after the first paragraph(s), usually in an
attempt to set the background and tone before getting to the main
point.
Designated Area reached by television stations.
Market Area
(DMA)
Direct Mail The use of letters or personalized advertising, targeted to carefully
selected lists of people, in order to promote a specific product, idea,
or service.
[top]
E
Editor The supervisor of a department of a newspaper, magazine, etc.
Editorial Expression of opinion, as opposed to a news article which presents
facts without opinion, that often appears on the editorial page
separate from news stories.
Email Pitch A pitch sent via email instead of presented to the media by phone,
mail, or fax.
4. Embargo Date A heading on a news release indicating that the news is not to be
reported before that date.
Exclusive An interview or story opportunity presented solely to one reporter
or publication and not to others.
Exposure The extent to which the target audience becomes aware of a person,
activity, theme, or organization from the efforts of PR or
advertising.
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F
Fact Sheet A list of facts or statistics about a particular topic that allows media
quickly to grasp a particular issue or situation.
Feature Article A newspaper or magazine article that discusses and interprets an
event or trend, as opposed to spot reporting.
Fees The pre-negotiated price, usually based on hourly billable rates, for
the time of the staff working on client projects, generally invoiced
in regular monthly installments and monitored through daily time
records.
Freelance A person who sells his or her articles to a publication without a
Writer long-term commitment.
Full Service A one-stop PR company that serves clients from many different
industry sectors. Generally, full-service agencies offer a range of
PR disciplines, in-house design, and other services.
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G
Ghostwriting Writing generated without published credit to its author and often
credited to another.
Graf Paragraph.
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5. H
Hard News A story that is truly newsworthy, presented factually and
objectively.
Healthcare PR Specialist PR discipline that communicates about healthcare
products or issues to medical groups, interested third parties, and
specialist media.
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I
Institutional Paid advertising that promotes a company and its ideas or
Advertising policies rather than specific products and services.
Integrated A multidisciplinary approach that uses a number of marketing
Campaign communications techniques in order to deliver a consistent set
of messages.
Internal Communicating with employees and shareholders to inform
Communications them of change or to further corporate objectives.
Interview Alert Similar to a media alert, a means of presenting an expert source
willing to comment on a timely issue, including contact
information to set up an interview.
Inverted Pyramid Style of writing in which the most important information is put
in the lead, followed by less and less important information,
constructed so an editor can cut after any paragraph and have a
complete story that meets space limitations.
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J
JLNS Jaffe Legal News Service, a weekly, electronic news feed created
and distributed by Jaffe Associates, Inc., composed of timely,
newsworthy events and available experts within the legal industry.
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6. L
Lead Beginning of a news story, generally containing the who, what,
when, where, and why.
Lead Story Dominant article that is given primary attention and prominent
placement on the first page of a publication.
Lead Time The deadline for submission of articles, set by reporters or
publications, which allows enough time to for a piece to be written,
edited, and sent to print.
Letter to the Letter written and submitted by a non-publication staff member,
Editor usually complimenting or criticizing the coverage of an issue by the
publication.
Libel Printing or broadcasting false or defamatory statements that injure a
person's reputation.
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M
Media Advisory A brief summary of a recent news event, followed by the
background and credentials of an expert willing to comment upon
it. Also known as an "interview alert."
Media Alert A brief summary of the basic facts surrounding an event or offering
an expert available for comment on a particular topic, often used
when time is too short, or the occasion does not warrant a printed
invitation. Also referred to as a news advisory or tip sheet.
Media Call A log recording the media sent a release or contacted for a specific
Report pitch, which details when the contact was made, with whom, and to
what result.
Media Kit Organized package of information that includes background
information on a general topic or special events.
Media List A list of reporters and/or editors strategically chosen to reach a
specific audience relevant to the person or story being pitched.
Media Dealing with journalists in an attempt to build a good working
7. Relations relationships with the broadcast, print, and online media.
Media Training Providing people with guidelines, strategies, and skills to work
effectively with media for public relations purposes.
Messages Agreed words or statements that a client wants to convey to third
parties, such as the media or shareholders.
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N
Natural Sound The audio portion of a broadcast tape that is recorded naturally by
the camera or microphone.
News Information that is new, unusual, unexpected, controversial, of
wide significance or interest to audience of a publication or
program.
News Angle That which is new, important, different, or unusual about a specific
event, situation, or person.
News Prearranged gathering of media representatives to announce and
Conference explain a significant and newsworthy subject or event.
News Hole Space reserved for material other than advertising.
News Peg A particular angle of a story that ties in with current events or
something newsworthy.
News Release The most common written form used in public relations,
announcing a client's news and information. Also referred to as a
press release.
Newswire An electronic service providing late-breaking news stories or other
up-to-the-minute information.
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O
Official A written comment prepared for the purpose of responding
8. Statement consistently to any question from the media regarding a particular
controversial issue.
Op-ed Opinion and column page usually opposite the editorial page.
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P
Pitch An angle encompassing a unique or interesting aspect of a story
or person, used to catch the media's attention and to sell reporters
on a particular story or interview.
PR Newswire An electronic distribution service that provides communications
services for public relations and investor relations professionals,
such as information distribution and market intelligence.
Press Conference A meeting at which media reporters ask questions of a specialist,
politician, celebrity, or other notable individual.
Press Office Performed by either an in-house function or outsourced to a PR
firm, entity that handles all media inquiries and puts out all
messages and press releases to the media on behalf of an
organization.
Press Pack/Kit A collection of promotional materials for distribution to the
media, usually at press conferences.
Press Release An announcement of an event or other newsworthy item issued
to the press.
Proactive PR Aggressive public relations strategies that strive to anticipate
events, circumstances, or situations, often through the execution
of contingency plans.
ProfNet A service of PR Newswire that distributes media queries to
various audiences to connect writers and reporters with expert
sources.
Proposal Document outlining a proposed PR campaign to an existing or
potential client.
Public Affairs The process of communicating an organization's point of view on
9. issues or causes to political audiences.
Public Service Advertising with a message in the interest of the public, usually
Announcement run free of charge.
(PSA)
Publicity/Media Scheduled publicity appearances in a series of cities or locations.
Tour
Publisher The business head of a newspaper organization or publishing
house, commonly the owner or the representative of the owner.
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Q
Q&A An exchange of questions and answers, typically between a single
authority and the press.
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R
Reactive/Defensive A policy of responding to a given set of circumstances,
PR situations or events after the fact.
Reporter A writer, investigator, or presenter of news stories, employed
to gather and report news for a print publication, wire service,
or broadcast station.
Responsive Writing Correcting or capitalizing on a situation by writing to fill in
omitted details or add information that better clarifies a
subject, points out an error, or promotes an issue.
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S
Sector Press The media relevant to specific audiences, including special interest
magazines and newsletters. Also called Trade Press or Vertical
Press.
10. Sidebar Feature appearing in tandem with a news article, giving the human
interest or historical aspects of a story.
Slug Short name or title given to a print or broadcast story used for
identification purposes.
Server A machine that provides a specific kind of service to client
software running on other computers. The term "server" can refer
to a particular piece of software or to the machine on which the
software is running. A single server can run several different server
software packages, providing many different servers to clients on
the network.
Sound Bite A very brief quote excerpted from a person's broadcast interview,
used in the media to convey a certain idea or opinion.
Source A person with information useful to the media.
Speaking Op Opportunity arranged for a client to speak at a conference, seminar,
etc. to a relevant audience in order to heighten awareness or receive
favorable press.
Special Event Activity arranged for the purpose of generating publicity.
Sponsorship Donating funds to an organization or event in exchange for
supportive association in order to generate publicity.
Spot News Current news, reported immediately.
Stylebook An organization's printed guide to matters of grammar and style.
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T
Target Selected group of people who share similar needs or demographic
Audience characteristics, such as income, age, sex, occupation, or education
and best represent the most likely potential recipients of an
organization's message.
Tease/ Teaser An enticing lead to a story that tells just enough about the story to
urge the reader or listener to continue. In a public relations context,
it is a promotion that is intended to arouse interest in the main PR
11. campaign that follows.
Trade Publication that focuses on a specific profession or industry.
Publication
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U
Underwriting Financial backing of a program or event.
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V
Video News Broadcast version of a press release; usually includes packaged
Release (VNR) news story between one minute and 90 seconds that is ready for on-
the-air use and b-roll to allow producers to edit and create their
own stories.
Voice Over A reporter's or other talent's recorded script used to run over
broadcast news pieces as well as commercials.
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W
Wire Copy Stories supplied to newspapers by news services.
Wire Services Companies that supply news to various media on a subscription
basis.
Word Count A word limitation placed on a written piece to govern its length.
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