Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Taxonomy Of Blogs June 7


Published on

Presentation given by Madhavan at the DBB - Social Media & Blog camp, 7th June

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

Taxonomy Of Blogs June 7

  1. 1. Taxonomy of Blogs – A Media Perspective Narayanan Madhavan
  2. 2. Twinkle, twinkle little blog How I wonder what you hog <ul><li>Blogs are like stars, abundant – and often look vague from a distance </li></ul><ul><li>Classifying them is a challenge, but it helps you organise the universe </li></ul><ul><li>If you are trying to make sense of it all, it pays to identify a type </li></ul>
  3. 3. Sanity blogs: “I love talking to myself” <ul><li>They help the blogger make sense of inner confusion </li></ul><ul><li>Serve as online personal diaries </li></ul><ul><li>Makes little difference to the community or world </li></ul>
  4. 4. Identity blogs: “I blog, therefore I am” <ul><li>Lets you find a way out of boredom or humdrum life, engage the world </li></ul><ul><li>Done for self-fulfillment, fun and appreciation </li></ul>Who am I, anyway?
  5. 5. Vanity blogs: “Mirror, mirror on the wall …” <ul><li>Individuals love to talk about themselves </li></ul><ul><li>Unless they are darned good (and lucky!), they are losers! </li></ul>
  6. 6. Humanity blogs: “I want you to help” <ul><li>Social commitment and causes are promoted by blogs </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  7. 7. Theme blogs: “This is what it is all about ” <ul><li>Bloggers take a topic and create value by focusing on a theme </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  8. 8. Professional blogs: “Keep in touch with me, OK?” <ul><li>Help engage community and shape thoughts </li></ul><ul><li>Subtle promotion of personality brand </li></ul><ul><li>Ideal for lawyers, doctors,authors, consultants </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  9. 9. Corporate blogs: “We are reaching out…” <ul><li>Blogs may be by individuals but promote corporate missions and objectives </li></ul><ul><li>Hosted on company sites </li></ul><ul><li>Engage employees, customers, partners, media and community </li></ul><ul><li>Google, Microsoft, blah, blah </li></ul>
  10. 10. Project blogs: “We have this thing going.. ” <ul><li>Help promote books, projects, events </li></ul><ul><li>Collaboration and co-creation of experiences </li></ul><ul><li>Often have limited shelf-life </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  11. 11. Blogs can overlap, evolve, change <ul><li>Collablogs are created by groups </li></ul><ul><li>Blogrolls, social networks create patterns </li></ul><ul><li>Blogs meant for one purpose can serve another </li></ul><ul><li>Blogs blur distinction between individuals, corporates </li></ul>
  12. 12. Media blogs: “We think we get this, but…” <ul><li>Publishers, media companies, columnists, writers, journalists engage readers and viewers through official media Websites </li></ul>
  13. 13. Media-plus blogs: “Come on in, dude…” <ul><li>Popular bloggers get co-opted by media houses </li></ul><ul><li> is with NYT </li></ul><ul><li>allthingsd is with WSJ </li></ul><ul><li> turns bloggers into authors </li></ul>
  14. 14. New Media blogs: “We think we have a business here” <ul><li>Media blogs try to make money by creating readership/viewership </li></ul><ul><li>Venture funding and corporatisation are real </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>They serve as community platforms, news services, with value additions </li></ul><ul><li>Revenue from advertising, events…and then? </li></ul>
  15. 15. Neo-media Blogs: Nanopublishing <ul><li>Blog-like media sites that run like community news services </li></ul><ul><li>A new kind of publishing: focus is key, costs can be low </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Positioning, digital ad metrics critical for future growth </li></ul>
  16. 16. Watch out for a powershift <ul><li>In the first phase of blogging (Web 2.0), freebies dominate unknown universe. As the landscape changes, a shakeout will begin. </li></ul><ul><li>Value does not go out of fashion; attention, fame money will chase the right bloggers </li></ul>End of Loser Generated Content?
  17. 17. Thank You! <ul><li>madhavan.n </li></ul>