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21 LinkedIn Strategies and Tactics to Grow Your Personal Brand


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What is personal brand? Why is building social capital so important in social networks? And 21 practical tips for using LinkedIn to grow your personal brand and social capital.

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21 LinkedIn Strategies and Tactics to Grow Your Personal Brand

  1. 1. 21 LINKEDIN STRATEGIES AND TACTICS TO GROW YOUR PERSONAL BRAND by Jay Palter Chief Engagement Officer, Jay Palter Social Advisory Presented to: 21 OCTOBER 2014
  2. 2. Overview This presentation will cover: • The power of personal brand. • What is social capital and why do you want to accumulate it. • Tips for using LinkedIn to develop and leverage your personal brand.
  3. 3. What is a brand? • Visual identity • Experience • Value proposition • Reputation • Goodwill
  4. 4. What is a personal brand? = YOU, your smiling headshot • Identity • Experience • Value proposition • Reputation • Goodwill = Your satisfied customers = Your niche/specialty = Your Google SERPs = Referrals/recommendations
  5. 5. Your personal brand is the intersection of your talent, passion and experience
  6. 6. Dr. Seuss: not only a great storyteller, but also a personal branding guru. Your “you-ness” is key to your personal brand.
  7. 7. Your personal brand is not defined by what you say, but how you act. Personal brand is what people say about you when you leave the room. ~ Jeff Bezos, Amazon
  8. 8. What is social capital? The value/benefit that accrues to a person, business or organization by virtue of their social relationships.
  9. 9. People do business with people they know, like and trust.
  10. 10. Social capital, along with financial and human, are major drivers of business.
  11. 11. Social networks are economies of influence in which social capital is the ultimate benefit. Cur rency Assets “Earned media” Goodwill = = = Transactions Networked people and content Social capital
  12. 12. Here are 21 LinkedIn Strategies and Tactics to grow your Personal Brand
  13. 13. 1. A smiling professional headshot. Smiling headshot Avoid these types of headshots: Too many people Face too small Too personal Default icon X X X X
  14. 14. 2. Craft a professional headline. Professional Headline “Business writer” or… “Advisor” or…
  15. 15. 3. Complete your profile. Summary of what you do Multimedia
  16. 16. 4. Customize profile sections. Reorder your profile sections Your LinkedIn profile does not need to look like a boring resume.
  17. 17. 5. Customize your skillset. Choose the skills you want people to endorse you for
  18. 18. Making Connections on LinkedIn
  19. 19. 6. Customize your connect requests. • Follow up within 24 hrs • Customize message • Be personal
  20. 20. 7. Ignore some connect requests. Do CONNECT: • People you’ve met • People genuinely reaching out Don’t CONNECT: • With complete strangers • Geographic outliers
  21. 21. Listening and sharing Adopting a proactive giving strategy – paying it forward – is the key to online social engagement and building social capital.
  22. 22. 8. Mind your LinkedIn feed daily. • Like, comment & share Why? • Show people you are paying attention • Learn something
  23. 23. 9. Find and share great content. • Helps solve too much information problem • Adds value and creates meaning • Demonstrates your knowledge/expertise • Creates touch points for clients/prospects • Shares your personality
  24. 24. Four E’s of content curation Sample topics: • Personal finance • Happiness/quality of life • Productivity & life hacks • Fitness/health • Networking • Community-building Topics to avoid: • Politics • Religion
  25. 25. 10. Help people understand. • Ebola is a relevant topic on people’s minds and this infographic helps us understand it’s contagiousness.
  26. 26. 11. Share what you find compelling. • Everyone is busy and the Eisenhower Box simplifies the concept of prioritizing tasks. It helps me, so maybe it will help someone else too.
  27. 27. 12. Make people smile.
  28. 28. Men with real bodies posing in underwear seems to make people smile.
  29. 29. Do not under-estimate the power of making people smile.
  30. 30. 13. Inspire and affirm.
  31. 31. 14. Publish long form articles. LinkedIn is becoming a blogging platform: •Write for your reader • Add a footer to your articles linking back to your site/blog • Include images in posts and use subheadings • Tweet with “Tip @LinkedInPulse”
  32. 32. Finally…Give until it hurts.
  33. 33. Give. Serve your network. 15. Give back and pay forward. 16. Give credit where it’s due. 17. Pay attention. Pay. Attention. 18. Be generous of spirit. 19. Invest your time. 20. Read and share other people’s content. 21. Be helpful.
  34. 34. Stop focusing on what you’re getting… If you’re not getting benefits from using social networks, chances are you’re not giving anything of value. Focus on what you’re giving and serve your network.