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Stellar Libraries - Cityread London


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CILIP PPRG Marketing Excellence Awards impact winner 2015
Presented by Andy Ryan

Published in: Marketing
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Stellar Libraries - Cityread London

  1. 1. 1 Look Left Look Right cast with Louisa Young, Cityread 2014 launch, St Pancras International © Rolf Marriott
  2. 2. • Image Bourgeois & Maurice, Cityread 2014 Club Forty Four performance © Richard Davenport 2
  3. 3. • A programme of over 700 events across all 33 London boroughs • Commissioning immersive pop-up performances from theatre company, Look Left Look Right • Securing £124k digital advertising space on escalator panels at 18 central London Underground stations from Exterion Media. • Opening reception and month-long exhibition at City Hall. • Launch at St Pancras International including giveaway of 1,914 copies of My Dear I Wanted to Tell You at St Pancras International • Our first Cityread title for children, Private Peaceful by Michael Morpurgo • Free family day at Museum of London Docklands – complete with wartime sweet shop and Music Hall performances • Engaging over 1000 Year Six pupils in twelve London boroughs in local archive workshops and letter exchange programme • The creation of a Quick Reads sampler for use by emergent readers in libraries and prisons Image Catford Cityreaders 2014 © Cathy Myers 3
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  5. 5. 5 ‘Alternative London’ theme – Rivers of London by Ben Aaronovitch Covent Garden launch 33-library author tour Immersive performances at Westminster Reference Library Money-can’t-buy event on the Mail Rail Comics panel discussion, The Society Club Media coverage Extensive local events programme Image: Mama Thames in Rivers of London – A Hidden Chapter interactive Cityread/Look Left Look Right performance © Richard Davenport
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  7. 7. How We Add Value 7 Our partnerships – publishers, cultural, archives, education, heritage, commercial, local & regional government, public bodies The income we generate and the economies of scale we realise - £1.5m in four years. Library services contribute £550 pa. The noise we make – our shared, louder voice; our media partnerships Strengthening libraries – staff training, peer learning, networking Image Cityread 2015 Covent Garden launch © Richard Davenport
  8. 8. Increasingly diminishing public sector funding Libraries under more pressure But… Forming Cityread charity Young Cityread London Coming to a city near you…? Image Cityread 2012 launch at St Panccras International © Julian Creff 8
  9. 9. 9 Author Ben Aaronovitch and actor Ben Bailey Smith (aka Doc Brown) at Cityread 2015 launch event, Covent Garden
  10. 10.  twitter @cityreadlondon  facebook/cityreadlondon Cityread London is owned, designed and delivered by Stellar Libraries CIC Info Andy Ryan Director Stellar Libraries  07787 431219  10