Making the most_of_sms_in_education-1

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Not one of my presentations, but I want to embed it in a blog post, so needed to upload it somewhere... I think from 2008, judging by some of the screenshots!

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  • The txteditor can provide 3 services: A course of text messages to be sent hourly, daily, weekly - just set up the content and let it run Capture RSS (news feeds) from any website and deliver them as text to any individual or group who has registered from their mobile phone Enable text questions to be answered from any Web 2.0 service - e.g. library book availability
  • AN EXAMPLE OF A TYPICAL SET UP FROM NORTON COLLEGE. 2 INBOUND NUMBERS SERVING 4 DEPARTMENTS - USING STAFF INITIALS AS KEYWORDS. ONE OVERALL ADMIN AND TWO SUB USERS WHO HAVE THEIR OWN INBOUND NUMBERS AND EACH SUB USER HAS TWO DEPARTMENTS WITH INDIVIDUAL ACCOUNTS FOR INDIVIDUAL USERS.
  • INSTRUCTIONS ON HOW TO TEXT IN ARE ON THE SALISBURY COLLEGE WEBSITE
  • THE INSTRUCTIONS INCLUDE DETAILS ABOUT HOW TO UPDATE NEW MOBILE PHONE NUMBERS - BY TEXTING INTO A NEW NUMBER INBOX. SALISBURY ARE ROLLING OUT THE APPLICATION GRADUALLY AS MORE DEPARTMENTS ARE LEARNING FROM BEST PRACTICE FROM EXISTING USERS.
  • 2 RESPONSE MECHANISMS USED ON THIS POSTCARD - CALL OR TEXT - TEXTS CAN BE QUANTIFIED AS THEY ALL COME INTO THE PROMOTION INBOX.
  • LINCOLN COLLEGE HAVE BEEN USING THE APPLICATIONS FOR OVER TWO YEARS AND IS USED BY BOTH MARKETING AND STUDENT SERVICES FARNBOROUGH HAVE PIONEERED A FREE TEXT MESSAGE SERVICE BY SUBJECT FOR YEAR 11 STUDENTS IN THEIR FEEDER SCHOOLS - CONTACTS ARE ASSIGNED TO KEEP WARM GROUPS BY SUBJECT
  • The Don’t Stop Now Magazine is full of real insight into college life at Stoke including articles about staff, top tips and day in the life of a music student are all really useful to get a flavour of college life here. Throughout they prompt the student to respond and interact either by phone or text.
  • UWIC’S CURRENT CAMPAIGN
  • MOODLETXT ENABLES YOU TO ACCESS ALL OF THE FUNCTIONALITY FROM WITHIN MOODLE - SO YOU LOG IN ONCE TO MOODLE AND IF YOU ARE AN AUTHORISED USER YOU CAN TEXT FROM MOODLE.
  • Moodletxt within Moodle
  • MOODLETXT ENABLES YOU TO ACCESS ALL OF THE FUNCTIONALITY FROM WITHIN MOODLE - SO YOU LOG IN ONCE TO MOODLE AND IF YOU ARE AN AUTHORISED USER YOU CAN TEXT FROM MOODLE.
  • Making the most_of_sms_in_education-1

    1. 1. Integrating txttools for better communication in education Steve Sidaway Cy-nap Ltd [email_address] www.txttools.co.uk
    2. 2. How are txttools being used? <ul><li>Provide course information </li></ul><ul><li>Mentoring </li></ul><ul><li>Alert to check email or website </li></ul><ul><li>Provide content services </li></ul><ul><li>Deliver RSS feeds by text </li></ul><ul><li>Report bullying or offences </li></ul><ul><li>Assistance for staff and students with disabilities </li></ul><ul><li>Inbound questions for tutors </li></ul><ul><li>Feedback on lectures, ideas or projects </li></ul><ul><li>Use inbox as a message board </li></ul><ul><li>Contact students in workplace </li></ul><ul><li>Interactive use in lectures/voting </li></ul><ul><li>Part of Disaster Recovery plans </li></ul><ul><li>Integration with all other media </li></ul>
    3. 4. Set up auto-responders in inbox rules:
    4. 5. Use SMS as a gateway to link to other media including: The Money Doctors Project. You Tube Animated Forms Blogs Podcasts Download Brian Hipkin’s presentation from the Leeds edutxt conference
    5. 6. How are txttools being used? <ul><li>Learner Involvement Strategy </li></ul><ul><li>Contact late/missing students </li></ul><ul><li>Exam reminders </li></ul><ul><li>Cancelled classes </li></ul><ul><li>Motivational messages </li></ul><ul><li>Overdue library books </li></ul><ul><li>Start dates and times </li></ul><ul><li>Appointments with tutors </li></ul><ul><li>Assignment deadline reminders </li></ul><ul><li>Events information </li></ul><ul><li>Enrichment reminders </li></ul><ul><li>EMA attendance reminders </li></ul><ul><li>Students registering by text </li></ul><ul><li>Text in for help and advice </li></ul>
    6. 7. Interactive messaging - using keywords Bus Campaign Bus Marketing mark English eng Science sci Train Campaign Train Student Services ss Administration admin Maths maths Dedicated number 0793 908 1424 88020
    7. 8. TEXTING TO A SHORTCODE Text the keyword STEVE followed by your first name or a question to 88020
    8. 9. Using SMS for social inclusion and delivery of of advice
    9. 10. Text: Admissions To 07624803356 ( texts cost your normal text rate )
    10. 11. Creating your own inbox rules with keywords
    11. 12. inbox options: filter, forward, add to group and auto response
    12. 13. Message archive - full audit trail
    13. 14. Phase two - delivering links to podcast content via RSS2SMS
    14. 16. txteditor - deliver text courses, capture RSS feeds and deliver as text + text questions to web 2.0 services
    15. 17. Try it out - Send the following text message: YCCPodcast to 88020
    16. 18. <ul><li>Click on the link </li></ul><ul><li>Download podcast </li></ul><ul><li>Save on phone </li></ul><ul><li>Open and play podcast </li></ul>
    17. 21. Poster from Chichester College
    18. 23. Best practice
    19. 24. Which staff use texting <ul><li>Retention officer </li></ul><ul><li>Tutors </li></ul><ul><li>Learning Support </li></ul><ul><li>Admissions </li></ul><ul><li>Exams </li></ul><ul><li>Faculty administrators </li></ul><ul><li>Anyone who wants it! </li></ul>
    20. 25. Projects <ul><li>Student Union Elections </li></ul><ul><ul><li>Three voting methods </li></ul></ul><ul><ul><ul><li>Text </li></ul></ul></ul><ul><ul><ul><li>Ballot </li></ul></ul></ul><ul><ul><ul><li>Moodle (choice) </li></ul></ul></ul><ul><li>Student Services Appointments </li></ul><ul><ul><li>Students make an appointment at Student Services reception desk – perhaps for Counselling, Connexions, Welfare and Accommodation…. </li></ul></ul><ul><ul><li>All appointments booked on TxtTools with “send on date” facility. </li></ul></ul>
    21. 26. How Salisbury College do it… <ul><li>Text numbers captured at enrolment </li></ul><ul><li>Exclusive use of key words </li></ul><ul><li>Message forwarded to appropriate staff </li></ul><ul><li>Available to any staff who require it </li></ul><ul><li>Staff become familiar with technology </li></ul><ul><li>Costs are negligible – even with auto response </li></ul><ul><li>Link with MIS </li></ul><ul><li>Electronic registers arriving in September with “auto text” </li></ul>
    22. 27. Catching key word errors <ul><li>Auto respond all texts that have incorrect – or no Key Word </li></ul><ul><li>All Key Words available on Student Intranet </li></ul><ul><li>Typical errors, no space, dot or dash after key word </li></ul>
    23. 28. What are the cost benefits <ul><li>Retention of 14-19 year olds </li></ul><ul><ul><li>Lost 137 full time FE this year </li></ul></ul><ul><ul><ul><li>Recruited 100 more than last year </li></ul></ul></ul><ul><ul><li>Last year lost 180 students </li></ul></ul><ul><li>Most significant contributory factor is the Attendance and Retention Officer </li></ul>
    24. 29. Using Keywords with a Shortcode
    25. 30. “ Our open day exceeded all expectations – text messaging was the only new feature to our campaign and it made all the difference” – Lesley Whiting, Lincoln College <ul><li>Farnborough College, School visit promotion. Students sign up for text alerts by subject – college texts info. about courses, open days and registration deadlines </li></ul>Use text messaging throughout the School Liaison Process: Encourage Year 11’s to sign up for text updates on their chosen subjects
    26. 31. Sign up in school By supplying your data, and signing this form, you are consenting to the college holding and using this information about you. Further information from College Data Protection Officer 01252 407062.’ Join our FREE text messaging service designed with you in mind! First name……………………………………………………… Family name……………………………………………………. Mobile No……………………………………………………… Current school.……………………………………………… …………………………………………………………………………… Course/s applied for……………………………………. ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
    27. 32. Stoke on Trent College – Don ’ t Stop Now – DSN Campaign <ul><li>Suite of Branded DSN </li></ul><ul><li>information for students </li></ul><ul><li>including: </li></ul><ul><li>Application Guide </li></ul><ul><li>Magazine </li></ul><ul><li>Help card </li></ul>
    28. 33. DSN magazine feature <ul><li>DSN magazine includes many feature articles including: </li></ul><ul><li>Meet the teachers </li></ul><ul><li>Day in the life of … </li></ul><ul><li>Top Tips </li></ul><ul><li>£8 million investment in new buildings and equipment </li></ul><ul><li>Guide to qualifications </li></ul><ul><li>Apprenticeships ..helping you earn while you learn </li></ul><ul><li>Text response mechanism integrated throughout </li></ul>
    29. 34. UWIC shortcode adverts - Millenniumn Stadium (Six Nations Rugby campaign)
    30. 36. London Metro newspaper advert
    31. 37. Part time Open Evening
    32. 45. <ul><li>free moodletxt </li></ul><ul><li>plug-in </li></ul><ul><li>single user </li></ul><ul><li>Authentication </li></ul><ul><li>uses moodle </li></ul><ul><li>address book </li></ul><ul><li>full functionality </li></ul><ul><li>via moodle </li></ul>What’s New: www.moodletxt.co.uk
    33. 46. moodletxt within Moodle
    34. 50. Connectors for your own applications <ul><li>Email2txt </li></ul><ul><li>XML API </li></ul><ul><li>SOAP Connection </li></ul>
    35. 51. Not just in education: http://www.fife.gov.uk/doitonline/
    36. 54. <ul><li>Non emergency messaging facility for the Deaf Community </li></ul><ul><li>https://www.avonandsomerset.police.uk/contact/plod/register/index.aspx </li></ul><ul><li>• </li></ul><ul><li>Personal safety messaging / competition entry for the Glastonbury Festival </li></ul><ul><li>http://www.glastonburypolice.org </li></ul><ul><li>Emergency incident messaging for partner agencies </li></ul><ul><li>Marketing campaigns using keywords </li></ul><ul><li>www.dantheburglar.org </li></ul>Avon and Somerset Police
    37. 55. The Benefits of Using text messaging <ul><li>Student centred communication </li></ul><ul><li>Dramatically improves communication </li></ul><ul><li>Quick, discreet, to the point and inexpensive </li></ul><ul><li>Improves student motivation and retention </li></ul><ul><li>Saves time and money – compare with post or telephone </li></ul><ul><li>Social inclusion, students will feel more included in College events </li></ul><ul><li>Contact any group or individual immediately </li></ul><ul><li>Students can text in for help and advice </li></ul><ul><li>Can be accessed anywhere – much like internet banking </li></ul>
    38. 56. Link to: Using sms to support teaching and learning in HE from University of Bath Reference resources
    39. 57. Hear user case studies and Best Practice examples at the next txttools conference in Glasgow Presentations for E-learning Student Support Marketing 23 September 2008

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