Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
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The document provides tips for nonprofit fundraisers to effectively use digital creativity and storytelling to drive donations. It recommends that fundraisers do something different to get noticed, take risks to get donations, and use a distinct tone of voice. Telling good stories that follow a narrative structure and sharing the personal struggle can engage audiences and get press coverage. Fundraisers should be clear about the need for donations, provide background on their cause, make their fundraising event the climax, and ask for help to complete their challenge to enhance the drama of the story.
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Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
- 1. Putting it on the line Reach Out – February 2013
- 2. Some thoughts on how digital creativity can help fundraisers drive donations
- 9. What did we (re)learn Do something different to get noticed Put it on-the-line to get donations A distinct tone-of-voice really works Being a bit cheeky gets you press The press want good stories Social media platforms gives you a big leg up
- 10. “Stories make the world go around”
- 12. “The need for donations almost always revolve around overcoming the monster”
- 14. SOME THOUGHTS
- 15. 1 Be very clear and single minded about the inciting incident, the reason why you are making the challenge.
- 16. 2 Provide the relevant background so your audience can understand your character more. Make it personal.
- 17. 3 Think of your fundraising „event‟ as the climax and don‟t be afraid to share the struggle as this makes it more engaging.
- 18. 4 Further calls for help as you strive to complete the challenge will actually enhance the drama.
- 19. 5 Some form of closure is very important even if it‟s not a happy one. As there is always a next time…
- 21. A STORY IN THE MAKING
- 30. GO FORTH
Editor's Notes
- Image slide with red title bar and RED LBi logo. Click on icon in the placeholder to find image or drag and drop image on the placeholder. Image should fill entire slide, so low resolution images are not recommended. Make sure the LBi logo is visible and alternatively use version of this slide with white LBi logo
- Defeating the monster
- The Cape Wrath Trail in Scotland is a non-way-marked route which covers 350km from Fort William to the Cape Wrath lighthouse on the North West tip of the Scottish mainland, is considered to be the most challenging long distance walk in the UK.
- The Cape Wrath Trail in Scotland is a non-way-marked route which covers 350km from Fort William to the Cape Wrath lighthouse on the North West tip of the Scottish mainland, is considered to be the most challenging long distance walk in the UK.
- This is a transparent PNG. You can place creative behind the screen.