This document discusses communication strategies and activities within the Directorate-General for Health and Consumers (DG SANCO). It outlines that communication aims to demonstrate the value of EU actions and ensure policy implementation, not be an end itself. The key focus areas for 2013 are listed as cross-border healthcare, consumer credit, tobacco products directive, food labelling, and plant and animal health. Guidelines are provided for press releases, emphasizing brevity and relevance for journalists. Communication must also be coordinated within the broader context of the European Commission.

1. Communication
in
DG SANCO
21th November 2013
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2. What are we doing
in communication?
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3. Health and and
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4. Health and
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5. Health and and
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8. Health and
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10. Why communicate – and how
• - Not a goal in itself but at the service of policy
• - Objectives:
• 1. demonstrate added value of action at EU level
• 2. ensure successful implementation of our policies
• - Our strategy: focus on key issues, seek impact (not
just output), base on research, know your
audiences, know the context, make targeted
messages, use appropriate tools and timing,
measure results
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11. How does the
communication unit work
• - prepare annual strategy and planning, and
communication plans for priority actions
• - centralise media activity, social media, and
establish web presence
• - provide professional advice and support on all
communication activities – publications, audiovisual, events etc.
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12. SANCO COMMUNICATION STRATEGY
Five key actions in 2013
Cross border healthcare
Consumer credit
Tobacco products directive
Food labelling
Plant and animal health package
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13. SANCO COMMUNICATION STRATEGY
Key actions in 2014
Consumer credit, cosmetics, product
safety
Cross border health care
Tobacco products directive
Food labelling
Elections
Legacy
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14. Good planning is key!
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15. Communication within the
European Commission context
• - common communication priorities
• - find synergies and economies at EC level
(cooperation with other DGs)
• - use of common tools and structures
• - one visual identity
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16. Guidelines for Press releases
• Ask yourself
• Is it newsworthy?
• Is it timely?
• Is it the best way to spread the
word?
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17. Guidelines for Press releases
• Key Points
Write for journalists
Digital channels are most used
Headline should stand alone
Length. Shorter means more people read it
Need more space? Use a memo
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18. QUESTIONS?
• THANKS FOR YOUR ATTENTION!
• Edward Demicoli
• SANCO 04
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