The document discusses communication in business. It defines communication as the transmission of information and meaning from one party to another using shared symbols. It describes one-way communication as information flowing in only one direction with no feedback, while two-way communication allows information to flow in both directions with feedback. The document also outlines vertical communication flowing up and down the organizational hierarchy, and lateral communication occurring between peers. Finally, it discusses different communication media like written, oral, and electronic and provides examples.

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Topic 21:Topic 21:
Communication in Business(1)Communication in Business(1)
By piyush kumawatBy piyush kumawat

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• State the definition of communicationState the definition of communication
• State the difference between one-wayState the difference between one-way
communication and two-way communicationcommunication and two-way communication
• State the vertical and lateral communicationState the vertical and lateral communication
channelschannels
• Explain the three major communicationExplain the three major communication
media: written, oral and electronic by givingmedia: written, oral and electronic by giving
examplesexamples
LEARNING GOALSLEARNING GOALS

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What is communication?What is communication?
• Communication is about sending and receivingCommunication is about sending and receiving
information or the transmission of informationinformation or the transmission of information
and meaning from one party to anotherand meaning from one party to another
through using shared symbols.through using shared symbols.
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Communication process modelCommunication process model
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Sender Message Channel Medium Receiver
Feedback

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One-way and two-wayOne-way and two-way
communicationcommunication
• Information flows only in oneInformation flows only in one
direction –from the sender to thedirection –from the sender to the
receiver with no feedbackreceiver with no feedback
• A much common way ofA much common way of
communication because it is fastercommunication because it is faster
and easier for the sender and there isand easier for the sender and there is
no trouble from disagreement.no trouble from disagreement.
• There may be mistakes inThere may be mistakes in
transmission of information.transmission of information.
One-way communicationOne-way communication

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• A process in whichA process in which
information flows in two-information flows in two-
directions –the receiverdirections –the receiver
provides feedback and theprovides feedback and the
sender receptive to thesender receptive to the
feedback.feedback.
• It is more accurate andIt is more accurate and
fewer mistakes infewer mistakes in
transmission.transmission.
• But it is time-consumingBut it is time-consuming
and more difficult for theand more difficult for the
sender.sender.
One-way communicationOne-way communication
Two-way communicationTwo-way communication
One-way and two-wayOne-way and two-way
communicationcommunication

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Channels of communicationChannels of communication
• Vertical communication channelsVertical communication channels
• Lateral communication:Lateral communication:
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Channels of communicationChannels of communication
• Information passes downwards orInformation passes downwards or
upwards in the organization.upwards in the organization.
• Downward communication means thatDownward communication means that
the manager tells employees about athe manager tells employees about a
decision that has been already made. Itdecision that has been already made. It
allows decisions to carried out quickly.allows decisions to carried out quickly.
• Upward communication refers toUpward communication refers to
employees’ giving feedback to theemployees’ giving feedback to the
manager about the decision. It helpsmanager about the decision. It helps
managers to understand employees’managers to understand employees’
ideas on the decision.ideas on the decision.
Vertical communicationVertical communication

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Channels of communicationChannels of communication
• People in the samePeople in the same
level within anlevel within an
organization passorganization pass
information to eachinformation to each
other.other.
• It can strengthen theIt can strengthen the
understanding andunderstanding and
coordination betweencoordination between
people in differentpeople in different
departments.departments.
Vertical communicationVertical communication
Lateral communicationLateral communication

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Channels of communicationChannels of communication
Figure 22-2 Vertical and lateral communicationFigure 22-2 Vertical and lateral communication
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Board of directors
Financial
dept.
Marketing
dept.
Employees Employees

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Communication mediaCommunication media
• Written communication mediaWritten communication media
• Oral communication mediaOral communication media
• Electronic communication mediaElectronic communication media
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Communication mediaCommunication media
• Communication through:Communication through:
Letters,Memos, Reports,Letters,Memos, Reports,
Forms , Notice boards andForms , Notice boards and
Internal magazines orInternal magazines or
newspapersnewspapers
• Messages can be revisedMessages can be revised
several times.several times.
• The sender can not receiveThe sender can not receive
immediate feedback.immediate feedback.
Written communicationWritten communication

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Question for critical thinkingQuestion for critical thinking
• There are various types of writtenThere are various types of written
communication: letters, memos,communication: letters, memos,
reports, forms, notice boards,reports, forms, notice boards,
internal magazines and newspapers.internal magazines and newspapers.
Could you briefly explain what eachCould you briefly explain what each
of them may be used for?of them may be used for?
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Communication mediaCommunication media
• Face-to-face discussions,Face-to-face discussions,
telephone conservations,telephone conservations,
formal presentations andformal presentations and
speechesspeeches
• Advantages: Questions canAdvantages: Questions can
be asked and answeredbe asked and answered
directly; feedback isdirectly; feedback is
immediate; and the sender’simmediate; and the sender’s
attitude can be sensed.attitude can be sensed.
• Disadvantages: fewDisadvantages: few
permanent recordspermanent records
Written communicationWritten communication
Oral communicationOral communication

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• Communication through
electronic media such as
mobile phone, paging
devises, lap top computers,
E-mail, fax machines, and
electronic notice boards
• Messages can be delivered
instantly, over long
distances, and to a large
number of people.
• But not all people have can
access to the media.
Written communication
Oral communication
Electronic communication
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Communication mediaCommunication media

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