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Lesson 2.2
Communication
Skills in the
Agricultural Industry
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Lesson Outcomes
• Analyze the component of verbal,
written and visual communication
• Describe the differences in modes of
communication including
intrapersonal, small group, mass
media, and social media
• Understand the components of
written communication
• Examine the skills required to make
an effective verbal presentation
©iStock.com/Chagin
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Communication Basics
• Communication occurs in two basic ways
– Nonverbal communication is the exchange of
knowledge through the senses
– Verbal communication is the transfer of
information using words and language
pio3/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Nonverbal Communication
• Occurs without the use of spoken or written words
AJR_photo/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Verbal Communication
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Verbal Communication
• Conversation is two-way oral communication that
occurs between two people
• Starting a conversation
– Break the ice
– Find common ground
– Practice active listening
– Ask open-ended questions
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Verbal Communication
• Public speaking
– Prepared public speaking
– Extemporaneous speaking
– Impromptu speaking
Halfpoint/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Listening
• Listening is the act of bringing in
information through hearing verbal
communication
• Passive listening is the act of hearing
information, but not interacting
• Active listening is listening and
engaging with the conversation
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Written Communication
• Correspondence is two-way
written communication
DW labs Incorporated/Shutterstock.com
What is the most common
type of correspondence
used today?
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
One-Way Communication
• Marketing
– Includes advertisements, pamphlets or brochures,
manuals, instructions or other items included with
new products
• Career seeking
– Résumés, cover letters, job applications and
follow-up letters
• Information transfer
– Newspapers, Internet, press release, magazine
articles, novels and websites
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Communication Systems
• Intrapersonal communication is
communication in which the thought
or language use is internal to the
communicator
d13/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Communication Systems
• Dyadic communication is communication
that occurs between two people
wavebreakmedia/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Communication Systems
• Group communication could be as few as
three people or as large as a speaker giving a
prepared speech at a convention
Antonio Guillem/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Communication Systems
• Mass media is a
communication system
in which information is
transferred to a broad
and diverse public
audience, mediated by
technology
denvitruk/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Communication Systems
• Social media involves communication
through public websites and applications that
enable users to engage in social networking
niroworld/Shutterstock.com

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communication.pptx

  • 1.
  • 2. Lesson 2.2 Communication Skills in the Agricultural Industry
  • 3. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Lesson Outcomes • Analyze the component of verbal, written and visual communication • Describe the differences in modes of communication including intrapersonal, small group, mass media, and social media • Understand the components of written communication • Examine the skills required to make an effective verbal presentation ©iStock.com/Chagin
  • 4. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Communication Basics • Communication occurs in two basic ways – Nonverbal communication is the exchange of knowledge through the senses – Verbal communication is the transfer of information using words and language pio3/Shutterstock.com
  • 5. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Nonverbal Communication • Occurs without the use of spoken or written words AJR_photo/Shutterstock.com
  • 6. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Verbal Communication
  • 7. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Verbal Communication • Conversation is two-way oral communication that occurs between two people • Starting a conversation – Break the ice – Find common ground – Practice active listening – Ask open-ended questions
  • 8. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Verbal Communication • Public speaking – Prepared public speaking – Extemporaneous speaking – Impromptu speaking Halfpoint/Shutterstock.com
  • 9. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Listening • Listening is the act of bringing in information through hearing verbal communication • Passive listening is the act of hearing information, but not interacting • Active listening is listening and engaging with the conversation
  • 10. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Written Communication • Correspondence is two-way written communication DW labs Incorporated/Shutterstock.com What is the most common type of correspondence used today?
  • 11. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. One-Way Communication • Marketing – Includes advertisements, pamphlets or brochures, manuals, instructions or other items included with new products • Career seeking – Résumés, cover letters, job applications and follow-up letters • Information transfer – Newspapers, Internet, press release, magazine articles, novels and websites
  • 12. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Communication Systems • Intrapersonal communication is communication in which the thought or language use is internal to the communicator d13/Shutterstock.com
  • 13. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Communication Systems • Dyadic communication is communication that occurs between two people wavebreakmedia/Shutterstock.com
  • 14. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Communication Systems • Group communication could be as few as three people or as large as a speaker giving a prepared speech at a convention Antonio Guillem/Shutterstock.com
  • 15. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Communication Systems • Mass media is a communication system in which information is transferred to a broad and diverse public audience, mediated by technology denvitruk/Shutterstock.com
  • 16. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Communication Systems • Social media involves communication through public websites and applications that enable users to engage in social networking niroworld/Shutterstock.com

Editor's Notes

  1. Verbal communication includes oral communication (communicating using spoken words and language) and written communication (which is information transferred through writing).
  2. Ask students what the woman’s facial expressions and stance are communicating in each picture. Ask students to list ways in which we communicate nonverbally (i.e. posture, facial expressions, gestures, eye contact, touch, space, voice, visual images).
  3. Prepared public speaking: speaker has ample time to prepare content and delivery of the speech. Extemporaneous speaking: speaker has a very short period of time between receiving the topic and presenting the speech. Impromptu speaking: speaker is expected to give a speech immediately following the receipt of the topic.
  4. Ask students to list types of two-way written correspondence (i.e. written/mailed letters, text conversations, e-mail conversations).