- Interactive webTV is becoming a more popular tool for internal communications as employees now expect to consume content online and on mobile devices rather than just reading text. - Research shows that traditional methods of communicating pension information are ineffective, with 2/3 of employees not reading emails or hard copies and over half misunderstanding the messages. Interactive webTV could help engage younger workers. - Case studies of companies like M&S, e2v, and Olmeca (Pernod Ricard) found that interactive webTV broadcasts allowed global communication and employee questioning at a lower cost than conferences. It enhanced engagement over traditional written materials.