The document analyzes trends in Norwegian parliamentary election campaigns between 2009 and 2013 on social media. It found that numbers of social media followers and posts increased significantly from 2009 to 2013. Genres of communication were also examined, finding that debates, calls for support or nonsupport, and sharing personal accounts or links increased on platforms like Facebook and Twitter between the two elections. The use of social media began aligning more with principles of online politics like collective intelligence, experimentalism, and engagement at smaller scales.